Draft memo on summer plans

podesta-emails 1,212 words email

P17 D8 D6 V16 D3

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Below and attached is a draft memo on week by week policy rollout plans for her and ways for campaign to make news without her. It's rough, but a good starting point. Please note section at end that lists what I think we need to build out and add in here. Let me know what you think. Thanks, JP *DRAFT Summer Memo (June, July, early August)* *Launch speech goals:* - Lay out vision for America’s future - Establish contrast with GOP - Establish that you’re fighter for everyday Americans *Summer guiding principles - post launch through August:* - HRC: Put forward key policy ideas that define a Clinton presidency, offer key contrast with Republicans, and establish a foundation for fall debates. - HRC: Continue to demonstrate that you’re a fighter for everyday Americans. - HRC: Aid efforts to organize and grow volunteer base. - HRC: Cultivate settings that allow for personal interactions, demonstrate openness, and show a personal and lighthearted side. - Campaign: Demonstrate our strategy to earn every vote. - Campaign: Find ways to showcase enthusiasm and support for HRC (w/out her) - Campaign: Use social and earned media to amplify her bio, values (weighing in on policy; current events) - Campaign and HRC: We are best when we are unpredictable and put her and campaign in settings that demystify and show her true self. *Week of May 25 – South Carolina / Background on Summer Strategy * HRC: South Carolina Women’s Economic Empowerment Event – May 27 Campaign: Backgrounding on African American support Backgrounder on Launch and Summer Strategy (5/28 & 5/29) Merch Mart launch News Opp: FISA expiration Sanders and O’Malley announcements *Week of June 1 – Voting Rights in Houston * HRC: Voting Rights Speech in Houston – June 4 (Note: Dorothy Rodham’s bday/final passage of 19th amendment) Campaign: Amplification of Voting Rights w/ Campaign Staff (Finney, Renteria) Earned and social media effort around HRC as listener (NH, IA voices) Roll out Super Fan hire for Digital *Week of June 8 – Wrap Up of Ramp Up * HRC: House and Senate Democratic Caucus (Wrap up of Ramp up) – June 9 Launch – June 13 Campaign: Backgrounders on Wrap up of Ramp up and Look Ahead Continue HRC as listener story /video with people HRC met in ramp up Tech Rollouts – Pinterest and Instagram Bio video to launch – June 12 *Week of June 15 - Launch Week:* We will use the week following the launch to amplify different themes of the launch speech in the 4 early states. We propose a number of press interactions this week for the purpose of to touch our key outlets (media avail for print, af am and Hispanic) HRC: Sunday, 6/14 Iowa o Family picnic in a park/organizing event o HRC press avail or print avail HRC: Monday, 6/15 New Hampshire (Theme: New Threats/Solutions, Climate) o Town meeting on climate change o Main street walk or other OTR HRC: Wednesday, 6/17 South Carolina (Theme: Fix broken political system) o Organizing event/Voting Rights amp o HRC Press avail o Main Street walk or other OTR o HRC Af Am radio / Hispanic radio interviews embargoed to Friday HRC: Thursday, 6/18 Nevada (Theme: Build an economy of tomorrow) o Economy of tomorrow event (diverse, not just Hispanic) o NALEO speech o Round robin with 5 networks (interviews embargoed for Friday) HRC: Friday, 6/19 California o Fundraisers Campaign: DACA anniversary earned and social media activities (Our DREAMer, Statue of Liberty, GOP contrast) Father’s Day –possible video or policy news on fatherhood *Week of June 22 – Youth Employment in St Louis / SCOTUS: * HRC: St Louis Youth Employment – June 23 First Call to Super Fans (find one with compelling story) Campaign: Amp, briefing, social media on YE (policy team, Finney, Renteria) Roll out Super Fan call Policy backgrounders w/ press to cultivate on policy for summer Backgrounders on Finance expectations; campaign vs super-PAC News Opp: SCOTUS – ACA, gay marriage, voting rights (HRC video, staff amp) *Week of June 29 – End of Quarter / SCOTUS / 4th of July * HRC: Fourth of July travel? Call to a Super Fan? Campaign: Release finance numbers News Opp: SCOTUS - ACA, gay marriage, voting rights (HRC video, staff amp) *Week of July 6- College in Early State TBD* HRC: College Policy announcement in state tbd Amplification on digital platform like Twitter q and a; Yahoo finance Campaign: Amplification of College in all mediums and early states Announce Seneca Falls plans – generate excitement; organization *Week of July 13 – Paid Leave TBD Location / Seneca Falls Anniversary * HRC: Paid Leave – Location TBD (Super Tuesday state?) Social media around Seneca Falls anniversary Campaign: Early State Strategy Focus – backgrounders, tech team travel, TV tours in early states) Engage women supporters on social media around Seneca Falls anniversary (July 19 – 20) *Week of July 20 – Corporate Purpose - TBD location* HRC: Corporate Purpose – Location TBD Roundtable with select print journalists and columnist *Week of July 27- Mental Health – Location TBD NH?)* HRC: Speech or Roundtable/Event on Mental Health (maybe paired w/ service event) Campaign: Amplification and possible service event around Mental Health *Week of August 3 – Wall Street Reform -TBD Location * HRC: Wall Street Reform Speech – TBD location *Week of August 15 * Campaign: Amplification around August 20 anniversary of ratification of women’s right to vote. *Miscellaneous – To Add In* - For July and beyond – I have no idea if the ideas for her work for her schedule, so this is just a strawman. - Each month we should focus on particular constituency to focus on to generate excitement in social and earned media – possible examples: Hispanics in June around DACA; LGBT in June for LGBT month and SCOTUS; Women in July around Seneca Falls anniversary) - Possible Boston roundtable on Mental Health w/ Mayor Walsh - Civic engagement program – either around mental health or service. - Don’t have enough here on GOP contrast with her or campaign staff. - Need to build out social media noted here for both her and campaign – just placeholders. - Also need to add NH and Iowa’s plans in here because they also have plans to make news without her. - More on Bio; longtime friends and supporters – bio video should offer good launch of a longer term effort on this (akin to the Hillary I Know effort of past campaign). - Feel like we have mapped out a good start here – but there is not enough unpredictable, unconventional ideas in here for her or campaign, so will keep at that.