podesta-emails

RE: Draft Message Box

podesta-emails 748 words email
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of good stuff in here – a clear thoughtful roadmap. A few minor thoughts/suggested edits. 1. In terms of the media markets in NH, it’s difficult to say (since 80-ish% is Boston market), but more of our targets live in CD1 than CD2 – as more of our targets live there (and that’s different than the population distribution). Would make sense to focus there on population centers, Rockingham Co, etc. Ideologically, a bigger percentage of undecideds are moderate (45%) than liberal (36%) – room for growth there, particularly with moderate men. Also younger women as target. For IOWA, based on recent survey, should be Cedar Rapids media market and that entire Central-East region (Waterloo east to Dubuque, down south to Davenport and Iowa City). These are labor-heavy areas where we have room to grow – labor rallies could be a natural type of event in this region. (Of course we’ll confirm this and know more with modeling). And confirmed with Anzo that the demos we laid out as targets are correct by him. 2. On the section about the phases and themes, think we should label them consistent with the “get ahead” broader thematic? Also, I know I’m kind of a broken record here – but I’d suggest making the contrast message a key part of the thematic phases you lay out – (or maybe that’s inferred?) 3. In the message box, under Values, you highlighted “get knocked down” and mentioned it seemed a bit random – but I think there are several ways she weaves it in nicely: when she joined the President’s cabinet after defeating her, when she fought for children’s health care after the bigger battle didn’t succeed. (Channeling implicitly the toughness that voters associate with her for her tenacity and resilience in dealing with more personal matters … and the fact that she’s back at it, running for president again …) So I’d suggest leaving it. channels toughness and badass. *From:* Robby Mook [mailto:[email protected]] *Sent:* Friday, July 3, 2015 4:25 PM *To:* Jennifer Palmieri *Cc:* John Podesta; Dan Schwerin; Christina Reynolds; Jake Sullivan; Kristina Schake; Oren Shur; Teddy Goff *Subject:* Re: Draft Message Box Ok, I did a few things: 1. On the message box, I did some formatting to tighten it. Some of it was reading like a list of things, rather than a framework. I highlighted where I did anything significant. Dan, please make sure I didn't de-HRC the language. I also added a little language at the top of each section to show how it related to the central box. 2. I added this into the larger document (and have attached as a PDF for people who may have issues with the formatting). Oren, can you run the targeting by anzo again? 3. I added a theory on how we can have a "rudder" for scheduling. Essentially, we break the schedule up into phases that are anchored by policy, but we we deliberately design to reinforce character traits. I'm not married to it at all, but this is the sort of framework I'm hoping we can finalize next weekend. Can folks give a look...if we're good, we ship it off. On Fri, Jul 3, 2015 at 12:35 PM, Jennifer Palmieri < [email protected]> wrote: Hey - you know what this sounds like?? Hillary Clinton! So exciting! I would put "clean" before "energy" and add climate to one of the challenges we could harness American power to combat. Sent from my iPhone On Jul 3, 2015, at 11:47 AM, John Podesta <[email protected]> wrote: Add clean before energy? Is that enough on climate? On Friday, July 3, 2015, Dan Schwerin <[email protected]> wrote: Here's a revised message box based on our discussion last night. On Thu, Jul 2, 2015 at 5:37 PM, Kate Offerdahl < [email protected]> wrote: Dear all, Attached is the draft message box to discuss on the 7pm call. Many thanks! Kate
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