EFTA02708177.pdf

e tis BridgePlanet Mission: Promote bridge by creating quality tutorials for Company Profile: beginners and advanced players. www.bridgeplanet.com Business Description: BridgePlanet is a platform that provides bridge tutorials and webinars for beginners and advanced Mana • players who are looking to improve their skills and mental CEO: sharpness. Revenue model is freemium based. We will charge CTO: $10 per month for premium service. Industry: Recreational Games Background: BridgePlanet started out when ils reated easybridgeonline.com, putting few lessons an practice plays online. Those free of charge lessons attracted over 500 users. Number of Employees: 2 Founded: 5/2013 Products/Services: BridgePlanet provides tutorials and Financing Sought: $500,000 webinars for novice and advanced players. It offers teaching tools for bridge instructors to teach students online. Use of Funds (2 years): CTO Salary: 96,000 BridgePlanet has modern UI that works on both desktop and Developers/Designers: 172,000 mobile browsers. BridgePlanet uses gamification approach to Professional Fees: 19,000 keep students engaged and track their progress. Business Development: 121,800 Utilities: 91.200 Our customers can play with friends, against the computer or random people and socialize with fellow players on the site. Technologies: BridgePlanet provides a webservice with which desktop and mobile clients communicate. We are developing our site using HTML 5. That will allow desktop and tablet users to access via browsers. Later we will create native mobile apps for tablets and phones. Markets: Our target customers are existing bridge players with different skill level. We will expand the market by attracting baby boomers, and younger generation. Distribution Channels: Word of mouth & viral, bridge bloggers, facebook & google ads, loyalty programs. SEO: organic search, optimized page markup. Distribution partners: affiliate networks, mutual linking sites. PR: Buzz marketing, company blog, PR tactics, online video ads. Competition: Competition has outdated UI and offers no comprehensive solution for teaching bridge. Our direct competitors: Bridge Baron, ACBL series for beginners, Bridge Doctor, Audrey Grant's Better Bridge, Vu-bridge, BridgeBase. Financial Projections: FY 2013 FY 2014 FY 2015 FY 2016 Revenue 17,248 226,184 431,087 546,996 Operating Income -10,752 178,184 383,087 498,996 BridgePlanet Inc. Executive Summary 1 EFTA_R1_02108779 EFTA02708177 Existing Problems: Bridge market is not growing and will start to die out if preventive measures are not taken. 4 Online beginner tutorials are too complex and not beginner friendly • There is no solution for bridge instructors to find and teach multiple students online 4 For majority of advanced bridge players it is too expensive to hire a teacher or a bridge pro • It is difficult to find adequate partners for tournaments 4 Bridge is not well known for the ability to train brain 4 Existing bridge sites don't use social media or gamification approach for online learning • Bridge is not marketed to general public Value proposition: New Players Bridge Instructors - Automated beginner lessons - Play against friends computer • Teacher profiles • Live/offline webinars (PS) - Create customized lessons • Supervised games (PS) - Teaching multiple students - Matching with students Existing Bridge Players • Find partners • Play with friends • Advanced lessons (PS) *PS — premium service BridgePlanet Inc. Executive Summary 2 EFTA_R1_02108780 EFTA02708178 Playing against computer example: andgePlarsof LESSONS PRACTICE PLAY FIND PANTHER SIGN UP LOG IN Lesson One Practice Play Ono A4 3 • • • • ga • 10 9 ♦ ♦• ♦ a • t ith wB • ; e 9 6 2 • • • • ••• 4 le 9 • fr • • sr ••• * • au• 2444 A9 • • 4, •e• O 3 2• • • • • • • • A • 1• • • • • • • Finding partners for tournaments example: Bgallgn rli&ITCLE SEARCH PROAILE SIGN UP LOG IN 11~ • lOuu !On 14411C Playmate Click are to select tournament events Pli1144 finer: -"Cis«. all MUncheck all C Pad /*LOP/. march 11 Oil:00PM t 7:501.1411.411»1114 NAOP f OCHS' A lit 8 7nd @nitro Olt h 2nd of 4 unions, Went Thursday. March 14 • SAYC ?over 1 rr 1:00P1Á Intnnatsonm fund SUatibed 2flef Pain (Single Sessions • Poxisco tOOPMInternalsonal fund Stubbed Open Paws (Smete Seams C GUM r. 7:10PM Lciatienal foundation Bracketed PO Terns. continues Fri Is Sat AM stand 1 of 1) • Macron CC .- .7:10PiA Educational foundation Stratified Open Palls ISIntle F • l 7:20PM FOx•houlfoundarloraiser.I99er.99m.49e•.0•2060•SilesscomerPalts (Singte Seumni Mast.. Points Prlday. March IS Event Type Fs 9:00MA Fri-Sun ~ton Sade Game Senn iSugle SesPOnl Time rw 10:00»A h 3: WPM Manned Daylight Pain fa Seiskes) 10:OON* 291er. 199er. tin, Om. 420 h 0-S Newcomer Pairs (Single Snow) I:00PM It 7:10PM Untitled Open Paps 12 Sessions Geller I:00Pat t 7:30PM NOIUMII RAY PLATINUM PAIRS IN a 2nd Qualifying Ost t ind of 6 ~eV 1:00OM t 7:30PM backeted Kmxkom Teams consnues Saturday (Rounds I t 21 C nama • Male 1:00Pat ei 7:30PM 0 10.000 Mans Twin Ist lc 2nd Quinton' Oa platinum .Ai merel) list ti and of 4 Semen) I:00Pat h 7:10PM LOTHAR IMP PAIRS Mt Ei 2nd Qualifong i lit t 2nd of 4 Seasons' c.1:0019.1Friday .Ai Saturday Side Senses dingle Sessions Age 3:00PM 299er. 199ír, 99«, 49er. 0-2040-5 Newcomer Pairs dingle Sessaanl 219er. Itier. 99er. 49er. 420 t 0-5 Newcomer Pain (Sink Sestioni 16 59 BridgePlanet Inc. Executive Summary 3 EFTA_R1_02108781 EFTA02708179