EFTA01382682.pdf

S- I/A Table of Contents carcton Service Description Benefits Business Clover Opemting Clover is a proprietary, cloud-based, all-in-one. • Easy-to-use out of the box, with no lengthy Management System point-of-sale operating system that helps businesses manuals or tutorials required Solutions manage their sales and daily operations. The Clover • Available in a variety of form factors to suit the system is available in multiple integrated point-of- needs of individual businesses sale devices, including the Clover Station, Clover Mobile, and Clover Aline. • Configurable to meet business owners unique technology and software needs Clover provides an open platform for third-party developers to create new business applications. • Automatic software and security updates, which business owners can download to fully including ow integrated TransArmor payment customize their solution to meet their evolving security system needs. • Accept EMV and contactIcss cards Available with a broad range of software • Customizable with proprietary and third-party configurations, from traditional terminal business management apps that can be management via our First Data 2000 software suite, downloaded through the Clover App Market to our most comprehensive First Data Pro software, which incorporates a full range of applications to • Track inventory, manage employees, and review support all business management processes. customer analytics remotely • Cloud-based software with access to reports and dashboards that can be accessed from any Internet connection • Integrated with customer relationship management tools and insightful reports from First Data applications such as Insightics. Gyfl digital gift cards, and Perka mobile marketing Insightics Powerful, simple-to-use, cloud-based solution to • Gain valuable insights based on actual sales data (Advanced Business help SMBs grow their businesses with unique, with the Insightics app for Clover Intelligence) actionable insights that make smarter marketing • Easily monitor business performance on a simple by understanding customer spending weekly, monthly, or annual basis patterns, the impact of marketing efforts, and the performance of their business compared to similar • Measure the ROI of marketing programs across businesses. channels and segments • Bring in new customers and understand individual customer behavior • Identify key areas for effective marketing by understanding where customers live and shop 122 http://wsw.see.gov/Arehi vestedgar/datant83980/000119312515334479/d31022dsla.htmill0/14/2015 9:06:38 AM] CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0082141 CONFIDENTIAL SDNY GM_00228325 EFTA01382682