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Contact Gianni Serazzi
WORK EXPERIENCE
Effective manager, investor and entrepreneur with 16 years of experience in Operations Management, Strategic
Development, Growth Strategy (including M&A).
Demonstrated ability ofassembling highperfonnance teams and mobilizing complex organizations for deep
performance improvement and significant value creation
2012- Present Richemont Group (2s largest luxury group with -50B$ market cap) — Lance!, Alfred Dunhill, Group
Headquarters — Directeur General Adj., COO at Brand level, then Director at Group Operations with
mandate to fully integrate F&A brands France/UK/Switzerland
Transforming strategy of very different Brands to align on one integrated business model leveraging group
scale economies across allfunctions (IT, finance, logistics, compliance, HR, supply, sales, ...)
At brand level:
o Coordinated development of 3-year strategic plans to win group support for brands re-launch
o Drove complete overhaul of internal processes
At group headquarter level
o Led the work of internal and external resources to define the new business model, core processes and
supporting systems
o Currently managing the complex global implementation across all functions and brands
2009 - 2012 Palladium Real estate — Core Plus Fund GM France, Switzerland, Italy
Approached family office (>100 years of history and 2+B$ global investments) and suggested external equity
opportunity. Selected partner, created internal team/infrastructure/operations, managed fund raising
2000 — 2009 Bain & Company — Principal USA, Australia, Germany, Italy, Spain, Romania, Switzerland
Selected accomplishments
• Major PE/LBO Funds-M&A: Responsible for portfolio work and post-acquisition performance
improvement
o Target identification, initial screening. investment thesis development and stress-test
o Valuation of market potential and complexity reduction pre-acquisition
o Assessment operations restructuring opportunity pre-acquisition
o Portfolio work - focus on turnaround and growth strategy
• M&A: Managed group integration hand in hand with the new CEO. Improved cost position and personally
managed an extremely tight supply chain. Revenue increased by 15% vs. 4% for category. Company CEO
promoted to group global position. Stream of projects won the Bain North America Results Challenge 2008
• Pricing and portfolio strategy: Sales of the best selling software SKU in the US (>15M units/year) were
flattening. Through innovative consumer research (conjoint), identified opportunity in restructuring product
portfolio, bundling, pricing, CRM. Growth rate increased to 15% and stock price increased —10%
• Operations integration: Supported merging of two mid-sized financial institutions to create new integrated
local market leader
• Go-to-market: Redesigned go-to-marked strategy and operations for SME division of Australian TLC
leader (AU$5B). Assumed principal role to create new partnerships and realigned channel to consumer
needs. Led a team of 30+ executives and consultants. Sales growth increased from +4% to +11% yoy.
margin expanded 1.7%
1999-Current Entrepreneur and investor. Created and grew 5 companies including IT, restoration, entertainment,
vintage collectibles. Cumulated yearly revenues in excess of 40M. All companies currently divested
1998-1999 Salmoiraghi&Vigano' (PE owned specialty retail) and Ottica Bonzanini Novara/Milan, Italy
EDUCATION
2000 INSEAD France: Fontainebleau, France
Youngest admit, 80% of courses completed within 6 months and then staffed by Bain on client work while
awaiting graduation.
2000 University L.Bocconi: Milan, Italy
Graduated 1g in class with Laurea degree in Business Administration. Completed courses in 3 years, 110/110
summa cum laude with 10 exams cum laude, 4.0 CPA, scholarship, Bain employee while awaiting graduation
1998 The Wharton School, University of Pennsylvania: Philadelphia, U.S.A.
Exchange student, 4.0 GPA, research in FinancialImpact ofReplication Strategy
LANGUAGES Italian, English, French and Spanish
PERSONAL National finalist "Olympic Gaines ofMathematics"; other awards in international scientific competitions
EFTA01196796
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