EFTA00685335
EFTA00685340 DataSet-9
EFTA00685342

EFTA00685340.pdf

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From: Gianni Serazzi To: "Jeffrey E." <[email protected]> Subject: Re: Date: Sun, 16 Aug 2015 12:48:47 +0000 I understand and I thank you for your consideration. The 800 will go to cover net working capital coming from growth and to get one final director for the print division. Of the other 3 directors one is performing really well and the other 2 I just brought them over to these positions in July. If just one of them makes it we will be at 600k profit. About 150-200k need to go to Paris to bring in a strong team and finance net working capital. As per the forecast vs actual you see very clearly the deterioration coming in the summer of 2014. Giancarlo started spending 2 days in the agency, fired the director and then dealt with the problems of his mother. I am confident that I will put it again on the right track. Not easy but we will become as strong as fashion. G On Aug 16, 2015 2:33 PM, "Jeffrey E." <[email protected]> wrote: all the agencies , now sell for roughly 50 - 60 perecent of revenue, used to be 100 -125%. no value admitteldy to contingent case recovery , which could/ should be out of the deal. ie you keep it . . where does the 800 go, ? if it is to factor receivables. . one thing if it is to buy bookers. another, very aggressive , prior projections are a big neg factor. in valuations. very big. .. some months are off by hundreds of percent. . not good. . I would like you to make a lot of money on your deal. so ownership , is not relevant getting the 800 back with security woudl be the issue, On Sun, Aug 16, 2015 at 3:10 AM, Gianni Serazzi < wrote: I think your consideration is accurate. On top of it you should factor in -800k would go entirely into the company so that should be added as post money valuation -on top what is the value of new management (myself) coming in at zero salary? If we use market valuation that's quite an asset -I only count the cash once we have it, however we have a lawsuit going on with QVC the big client lost that stole our models internalizing them that the lawyer says will pay minimum 300k and max 800k within 1 to 2 years -also please remember that it's written Ebitda but it's cash generation pure and simple Adding these aspects it brings you to the 4m post money valuation that I honestly believe to be a fair value if I were sitting on the other side of the table Thx On Aug 16, 2015 5:03 AM, "jeffrey E." <jeevacation®gmail.com> wrote: ive looked carefully at the bad projections and the current numbers only ebitda. it looks as if the value and comps only give it a 1.5--2.2 value .. please note The information contained in this communication is confidential, may be attorney-client privileged, may EFTA00685340 constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to [email protected], and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved please note The information contained in this communication is confidential, may be attorney-client privileged, may constitute inside information, and is intended only for the use of the addressee. It is the property of JEE Unauthorized use, disclosure or copying of this communication or any part thereof is strictly prohibited and may be unlawful. If you have received this communication in error, please notify us immediately by return e-mail or by e-mail to jeevacation®gmail.com, and destroy this communication and all copies thereof, including all attachments. copyright -all rights reserved EFTA00685341
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EFTA00685340
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2

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