EFTA01075461.pdf

MYCELIUM rru NIENT SYSTEM Part 1. What is Mycelium BASED ON DISTRIBUTED LEDGERS EFTA01075461 3 RAPID DEPLOYMENT & SIMPLE MAINTENANCE EFTA01075462 SELF-SUFFICIENT Al UNLIKE 44 APPLE/ANDROID/SAMSUNG/ my5flium ETC. PAY» DOES NOT USE LARGE CARD NETWORKS' (4DIGITAL ENABLEMENT PROGRAMS» AND POS NETWORKS EFTA01075463 EFTA01075464 EFTA01075465 TINOLLN3ANO3 SA vtinream Mycelium vs Conventional Transactions by distributed ledgers Expensive in-house proprietary transaction engine Merchants' setup costs $10 (ten) Merchants' infrastructure costs are high Both cards and mobile app in-store Single channel focus leads to dangerous weaknesses at a second channel Online is equal to in-store Conventional systems either offer online payments through a number of patches or have no physical offline channels True peer-to-peer payments Peer-to-peer options are illusory, executed through a central server Micro payments enabled *** n/a ' Consumer fully controls her wallets Mobile wallet or card are the keys to accounts kept beyond consumers' reach EFTA01075466 Mycelium vs Conventional Transaction Engine Distributed Centralized Costs next to zero Expensive Outsourced In-house Self-sufficient Requires intermediaries No single points of failure Can be hacked; can break Requires zero maintenance Has to be constantly taken care of EFTA01075467 Mycelium vs Conventional Merchants' Setup Light and Easy Standard Direct access to all tools Requires intermediaries such as POS networks One piece of proprietary hardware Complicated and expensive setup Ordinary Internet access is ok Requires special network access Fully wireless Needs wires and stationary power Modern UI over own tablet/phone Previous generation displays and UI technology EFTA01075468 All Channels • Both physical channels (card and VISA app? smartphone) are equally powerful • Online and in-store payments work in exactly the same manner, with no compromise to security and other important aspect PayPal card? EFTA01075469  close distance TRUE PEER-TO-PEER THE SYSTEM IS ACTUALLY BASED ON e P2P ARCHITECTURE. t 2- INTERNET BANKS CAN BE BYPASSED IN THE FUTURE WHEN LEGAL FRAMEWORK ALLOWS. mesh networking EFTA01075470 Mycelium vs Conventional Control by Consumer Full Situational Funds actually kept on card or wallet Funds are kept centrally; mobile app and card serve as conditional access keys Modern coding: public + private keys Many types of access keys: PINs, passwords, i-bank keyword, CCV, etc. Codes can be changed by customer Most access codes can only be changed by the issuer Cards can be backup by cardholders Takes a trip to a bank or snail mail order Transaction history is at user's side Takes Internet access and number of keys to access transaction history EFTA01075471 SUMMARY OF BENEFITS EFTA01075472 Payments are a form of transportation service * Cost: Mycelium offers a definitive advantage * Speed: Mycelium uses peer-to-peer channels, thus removing interbank dependency — the slowest component of the traditional payments process. In distributed ledger technology, there is no need to trade-off between speed, flexibility, and efficiency * Security: distributed ledgers offer unprecedented security * Comfort and connectivity: contextualized commerce EFTA01075473 Contextualized Commerce * Invisible payments: a platform level approach helps payments fade into the background. * Deriving value from purchase journey: shifting focus away from the payment mechanism to the surrounding e-commerce experience. * Resolving pre- and post-payment needs: this is where the real benefits of Mycelium payments will be unlocked. Removing consumer pain points both before and after payments occur will create the value needed to spur widespread adoption. EFTA01075474 INVESTMENT OPPORTUNITY EFTA01075475 CURRENT STATE OF THE PROJECT OVER 100,000 OF ACTIVE USERS CUSTOMERS' FUNDS: OVER $100 MILLION (BITCOIN NOMINATED), OVER $4 MILLION (FIAT NOMINATED) MYCELIUM CARDS ARE PRODUCTION READY EFTA01075476 Reasons to Invest * 1. The blockchain technology is altering the incumbent payments industry landscape. * 2. Mycelium is one of the most recognized brands in the field of blockchain based payments. EFTA01075477 Few Amazing Facts About Mycelium Merchants can add lists of goods with tags and photos right into the merchant's console. Consumers can interact with merchants by scanning QR codes: works great for restaurants close distance and merchants who are ready for the trending «buy online pick up in store» concept. * A card can pay another card at a distance of up to 300 feet; no infrastructure needed at all, cards use the proprietary wireless protocol. * Cardholders can change their PIN code using the card keypad, no connection needed. INTERNET BLOCKCHAIN * Any merchant can act as an ATM or a cash accepting top up machine and earn fees. * Mycelium does not need a server infrastructure to perform transactions; moreover, its merchants need no POS providers. Mycelium hub costs only 10 dollars and can be used with an mesh networking ordinary web-router. EFTA01075478 HIGH PROBABILITY OF IGNITION DUE TO SRTONG FUNDAMENTALS OF THE PROJrr EFTA01075479  mycelium.com 2016 Fwd of Part 1. Other parts: Part 2. Adoption Model Part 3. Financials EFTA01075480