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KCP Americas Journey 2014 How do we get there?
2014 Budget Revenue opportunity
KCP US KCP LATAM WIC • Establishing new relationships -with Key Clients in the Americas.
Reestablish dialog with REs, complete roadhsow and rebranding effort. Engaged
Total: € 65MM C 30MM C 10MM € 25MM with 50 LATAM clients and 25+ US prospects w/ potential for migrating 100 PIC alc.
• Leveraging opportunities across AWM - Including Capital and Private Markets,
Capital Markets: € 9MM € 4MM € 22MM Alternatives, CRE and Private Equity.
• Implementing new team structure and coverage model - leverage synergies
Private Markets: € 9MM € 3MM €0MM
across product captains and optimize client coverage.
Lending & Structured Financings: € 9MM € 2MM €0MM • Build out KCP client prospect list —work closely with PBS. PCS to align and
Investment Management: € 3MM € 1MM € 3MM focus Key client subset within PWM.
• Develop synergies with the WIC business - on profitable and sophisticated
clients and expanding the relationship with such clients.
Plan: grow the KCP US business from -€19MM in 2013 to €30MM in 2014. • Revamp of Marketing and Distribution Process Develop new marketing
materials and increased communication with clients and RMs.
Plan: grow the KCP LATAM business from -€2MM in 2013 to €10MM in 2014. • Improving the infrastructure - Including MI reporting, technology, revenue and
client tracking.
• Integrate Portfolio Consultants with KCP - establish connection between the
Plan: grow the US WIC business from -E2OMM in 2013 to €25MM in 2014.
advisory and non-advisory business
People Other
Staffing: Challenges:
KCP US KCP LATAM WIC • Migration of clients to KCP taking longer than anticipated.
Current Planned Current Planned Current Planned • Communication of KCP capabilities Bank-wide has been sporadic.
Senior Sales 3 •3 2 +1 4 +1
2 • New SLA has not been effectively cascaded through CB&S.
Junior Sales 1 0 0 0 0
Support 1 0 2 +1 2 +1 • Lack of transparency and manual revenue tracking = lost money.
• Implementing new coverage model and breaking down legacy silos.
• Inadequate systems, lack of dynamic architecture to produce meaningful MI.
Expanding the Head Count is critical for business expansion at this stage.
• Staffing limitations will soon be a deterrent for growth.
For 2014 at a minimum the KCP team needs three extra senior sales • Market conditions in Latin America continue to be challenging.
persons across the desk and two junior persons to assist the sales team.
Deutsche Asset Global Client Group
& `,Venith Managen ,
CONFIDENTIAL — PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0121883
CONFIDENTIAL SDNY_GM_00268067
EFTA01460543
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