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Last Updated: 31-Dec-2018
Associates
Vroom I Private Company Profile
General Information pblD: 120442.24
Description
Operator of an online used-car marketplace intended to provide dealership of reconditioned vehicles. The company's
marketplace features a wide range of carefully inspected cars, leading price positioning and an end-to-end online
transaction, enabling customers to buy used cars at an affordable price.
Most Recent Financing Status (as of 11-Dec-2018)
The company raised $146 million of Series G venture funding in a deal led by AutoNation on December 11, 2018, putting
the company's pre-money valuation at $650 million. L Catterton, Fraser McCombs Capital, General Catalyst, and T. Rowe
Price and other undisclosed investors also participated in the round. The funds will be used to enhance key technologies
and processes, expand customer acquisition efforts and continue to build the management team.
Entity Types Private Company Year Founded 2013
Acquirer
Universe Venture Capital
Website www.vroom.com
Primary Industry Other Software
Also Known As vroom.com
Other Industries Other Services (B2C Non-Financial)
Formerly Known AutoAmerica, 8CM Partners Ill,
Verticals E-Commerce, Industrials
As CarAmerica
Employees 550
Legal Name Vroom, Inc.
Business Status Generating Revenue
Ownership Privately Held (backing)
Status
Financing Status Venture Capital-Backed
Contact Information
Primary Contact Primary Office
Robert Mylod Jr. 1375 Broadway
Chairman 11th Floor
New York, NY 10018
Phone: +1 (248) 712 1086 United States
Phone: +1(855) 524-1300
Alternate Offices
Houston
Houston, TX
United States
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Vroom O Gogoout Ctrl (Car Carlili
Leasing)
Description Operator of an online Provider of a car rental Developer and provider Provider of a car rental
used-car marketplace platform created to offer of auto leasing services platform intended to
intended to provide cars on rental online. designed to simplify and help users to book rental
dealership of speed up the process of vehicles online.
reconditioned vehicles. buying a car on lease.
Primary Industry Other Software Other Services (82C Other Software Other Software
Non-Financial)
HQ Location New York, NY Taipei. Taiwan Saint Petersburg. Russia Paris, France
Employees 55012016 3 I 2017 6 12016
Total Raised 5463.73M 50.03M 50.34M
Post Valuation 5796.00M I 11-Dec-2018 -
Last Financing 5146.0014 2018/Later 50.03M I Undisclosed amount I 50.34M 12016/Angel
Details Stage VC (Series 6) 2017/Accelerator 2012/Early Stage VC (individual)
/Incubator
Current Executives (10)
Name Title Board Office Phone Email
Seats
Paul Hennessy Chief Executive 1 New York, NY +1 (855)
Officer, President & 524.1300
Board Member
Kurt Beckeman Co-Chief Financial New York, NY +1 (855)
Officer & Treasurer 524.1300
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Dave Jones Co•Chief Financial New York, NY +1 (855)
Officer 524.1300
Mitch Berg Chief Technology New York, NY +1 (855)
Officer 524.1300
Peter Scherr Chief Marketing New York, NY +1 (855)
Officer 524.1300
Scott Chesrown Chief Revenue New York, NY +1 (855)
Ph.D Officer 524.1300
John Caine Chief Conversion New York, NY +1 (855)
Officer 524.1300
Dennis Looney Chief Supply Chain New York, NY +1 (855)
Officer 524.1300
Sarah Feingold General Counsel & New York, NY +1 (855)
JD Secretary 524.1300
Denise Stott Senior Vice New York, NY +1 (855)
President, People 524.1300
and Culture
Current Board Members (9)
Name Title Representing Role Since Phone Email
Adam Valkin Managing General Catalyst Board Jul 2015 +1 (617)
Director Member 234.7000
Elie Co•Founder, Pico Partners Board Dec +972 [email protected]
Wurtman Managing Member 2015 (0)2 560
Partner & 9402
General Partner
Ethan Board Member Board Nov +1(508)
Benovitz Member 2014 541.8800
Michael Board Member Vroom Board +1 (855)
Farello Member 524.1300
Paul Chief Executive Vroom Chief Jun +1(855)
Hennessy Officer, President Executive 2016 524.1300
& Board Member Officer,
President
& Board
Member
Richard Board Member Vroom Board +1(855)
Williams Member 524.1300
Robert Founder & Annox Capital Chairman Jun +1(248)
Mylod Jr. Managing 2016 712.1086
Partner
Scott Global Co•Chief L Catterton Board Jul 2015 +1(203)
Dahnke Executive Officer Member 629.4901
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Stephen Angel Self Board Nov +1(855)
Berrard (individual) Member 2014 524.1300
Deal History (7)
# Deal Type Date Amount Raised to Pre-Val Post-Val Status Stage
Date
7. Later Stage VC 11- $146.00M 4463.73M 5650.00M 5796.00M Completed Generating
(Series 6) Dec-2018 Revenue
6. Later Stage VC 08- $99.52M 4317.73M 5510.00M $609.5214 Completed Generating
(Series F) Dec-2017 Revenue
S. Later Stage VC 20- $50.00M 4218.21M 5390.92M $440.9214 Completed Generating
(Series El Sep-2016 Revenue
4. Later Stage VC 16- $95.00M 4168.21M 5222.24M $317.2414 Completed Generating
(Series 0) Dec-2015 Revenue
3. Later Stage VC 20-Jul-2015 $54.21M 473.21M 5163.80M $218.0114 Completed Startup
(Series C)
2. Early Stage VC 17- $11.75M 419.00M 556.50M $68.2514 Completed Startup
(Series B) Nov-2014
1. Early Stage VC 25-Jun-2013 $7.25M $7.25M 529.42M $36.6714 Completed Startup
(Series A)
t Indicates an Add-On
E Estimated
CAP TABLE HISTORY (as of 11-Dec-2018)
Stock # Of Shares Par Original Liquidation Liquidation Conversion %
Authorized Value Issue Price Pref. Multiple Price Owned
Series 9,748,777 $0.001000 517.95 517.95 lx $17.95 18.34%
Series 6,352,790 $0.001000 517.06 517.06 lx $17.06 14.33%
F
Series 3,081,896 $0.001000 516.22 516.22 lx $16.22 6.95%
E
Series 7,215,568 $0.001000 513.17 513.17 lx $13.17 16.27%
D
Series 4,567,121 $0.001000 511.87 511.87 lx $11.87 10.30%
C
Series 2,358,242 $0.001000 $4.97 $4.97 lx 54.97 5.32%
B
Series 1,991,998 $0.001000 $3.22 $3.22 lx 53.22 4.49%
A
Series Terms for: A, B, C, D, E, F, G (as of 11-Dec-2018)
Liquidation Preferences Senior Cumulative/Non-cumulative Non-Cumulative
Participating vs. Non- Non•participating Anti-dilution Provisions Weighted
participating Average
Dividend Rights Yes Board Voting Rights Yes
General Voting Rights Yes
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Deal #7: Later Stage VC (Series G), $146M, Completed; 11-Dec-2018
VC Round 7 Round Financing Venture Capital- Total 5146.OOM
Deal Types Later Stage VC, Status Backed Invested
Series G Financing Venture Capital Capital
Deal Amount $146.00M Source Pre-money 5650.OOM
Raised to Date Valuation
Deal Status Completed 5463.73M
$146.00M Post 5796.OOM
Deal Date 11-Dec-2018 Total Invested
Valuation
Equity
Announced 17-Aug-2018 CEO/Lead Paul
Date Investor 76.00%
Mgt Hennessy
Ownership
% Acquired 18.34% Site New York, NY
Stock Split 1:1
Business Generating
Status Revenue
Deal Synopsis
The company raised $146 million of Series G venture funding in a deal led by AutoNation on December 11, 2018, putting
the company's pre-money valuation at $650 million. L Catterton, Fraser McCombs Capital, General Catalyst, and T. Rowe
Price and other undisclosed investors also participated in the round. The funds will be used to enhance key technologies
and processes, expand customer acquisition efforts and continue to build the management team.
* Not necessarily a summation of individual debt figures
Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Preferred # of Shares Acquired 8,133,265
Series of Stock G % Owned by Buyer Before 0.00%
Shares Sought 9,748,777 % Owned by Buyer After 7.00%
Price Per Share $17.95 Conversion Ratio 1
E Shares Sought and Price Per Share calculated using the Weighted Average Method
SERIES G TERMS
Liquidation Preferences Senior Cumulative/Non-cumulative Non-Cumulative
Participating vs. Non- Non-participating Anti-dilution Provisions Weighted
participating Average
Dividend Rights Yes Redemption Rights Yes
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
Stock # Of Shares Par Original Liquidation Liquidation Conversion %
Authorized Value issue Price Pref. Multiple Price Owned
Series 9,748,777 $0.001000 517.95 $17.95 lx $17.95 18.34%
G
Series 6,352,790 $0.001000 517.06 $17.06 lx $17.06 14.33%
F
Series 3,081,896 $0.001000 516.22 $16.22 lx $16.22 6.95%
E
Series 7,215,568 $0.001000 513.17 $13.17 lx $13.17 16.27%
Series 4,567,121 $0.001000 511.87 $11.87 lx $11.87 10.30%
C
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Series 2,358,242 $0.001000 $4.97 $4.97 lx 54.97 5.32%
B
Series 1,991,998 $0.001000 $3.22 $3.22 lx 53.22 4.49%
A
Investors (5)
Investor Name Status Lead/Sole Comments
1. AutoNation New Investor Yes Lead Partner: Michael Jackson
Form of Payment: Cash
2. Fraser McCombs Capital Follow•On No Form of Payment: Cash
Investor
Fund 1: Fraser McCombs
Ventures II
3. General Catalyst Follow•On No Lead Partner: Adam Valkin
Investor
Form of Payment: Cash
Fund 1: General Catalyst Group
VIII
4. L Catterton Follow•On No Lead Partner: Scott Dahnke
Investor
Form of Payment: Cash
Fund 1: L Catterton Growth
Partners III
5. T. Rowe Price Follow•On No Form of Payment: Cash
Investor
Fund 1: T.Rowe Price New
Horizons Fund
E Estimated
Advisors (1)
# Advisor Name Service Type Hired By Comments
1. E*Law Group Legal Advisor Vroom Lead Partner: Jeremy
Makarechian
JD
Tranches (2)
Tranche Date Amount Financing Type Comments
1. 31•Aug•2018 530.OOM Series G Stock Type: Preferred
Tranche Size Actual
Status:
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2. 31.Oct-2018 $61.90M Series G Stock Type: Preferred
Tranche Size Actual
Status:
Stock Price Data
Deal Closed: 11-Dec-2018
AutoNation (AN) T. Rowe Price (TROW)
VWAP 30 days prior: 437.13 VWAP 30 days prior: 595.85
Price 5 days prior: 435.24 Price 5 days prior: 594.86
Price 1day prior: 433.78 Price 1day prior: 592.45
Price on Close Date: $33.84 Price on Close Date: $92.03
Price 1day after: 434.04 Price 1day after: 594.02
Price 5 days after: 433.37 Nice 5 days after: 591.97
Price 30 days after: 436.57 Price 30 days after: 592.29
Deal #6: Later Stage VC (Series F), $99.52M, Completed; 08-Dec-2017
VC Round 6 Round Financing Venture Capital- Total 599.52M
Deal Types Later Stage VC. Status Backed invested
Series F Financing Venture Capital Capital
Deal Amount $99.52M Source Pre-money 5510.OOM
Raised to Date Valuation
Deal Status Completed 5317.73M
Post 5609.52M
Deal Date 08-Dec-2017 Total Invested $99.52M
Valuation
Equity
Announced 30-Jun•2017 CEO/Lead Paul
Date Investor 70.99%
Mgt Hennessy
Ownership
% Acquired 16.33% Site New York, NY
Stock Split 1:1
Business Generating
Status Revenue
Deal Synopsis
The company raised 599.52 million of Series F venture funding in a deal led by Pico Partners and T. Rowe Price on
December 8, 2017, putting the company's pre-money valuation at 5510 million. L Catterton, Eastward Capital Partners,
Fraser McCombs Capital, Annox Capital, General Catalyst and other undisclosed investors also participated in the round.
t Not necessarily a summation of individual debt figures
•• Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Combination, Preferred # of Shares Acquired 5,834,516
Series of Stock F Conversion Ratio 1
Shares Sought 6,597,150
Price Per Share $17.06
E Shares Sought and Price Per Share calculated using the Weighted Average Method
SERIES F TERMS
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Liquidation Preferences Senior Cumulative/Non-cumulative Non•Cumulative
Participating vs. Non- Non•participating Anti-dilution Provisions Weighted
participating Average
Dividend Rights Yes Redemption Rights Yes
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
Stock # Of Shares Par Original Liquidation Liquidation Conversion %
Authorized Value Issue Price Pref. Multiple Price Owned
Series 6,597,150 $0.001000 517.06 $17.06 lx $17.06 16.33%
F
Series 3,081,896 $0.001000 516.22 $16.22 lx $16.22 8.62%
E
Series 7,215,568 $0.001000 513.17 $13.17 lx $13.17 20.19%
D
Series 4,567,121 $0.001000 511.87 $11.87 lx $11.87 12.78%
C
Series 2,416,816 $0.001000 $4.97 $4.97 lx 54.97 6.76%
B
Series 2,249,998 $0.001000 $3.22 $3.22 lx $3.22 6.30%
A
Investors (7)
Investor Name Status Lead/Sole Comments
1. Annox Capital New Investor No Form of Payment: Cash
2. Eastward Capital Partners New Investor No Form of Payment: Cash
3. Fraser McCombs Capital New Investor No Form of Payment: Cash
Fund 1: Fraser McCombs
Ventures II
4. General Catalyst Follow•On No Lead Partner: Adam Valkin
Investor
Form of Payment: Cash
Fund 1: General Catalyst Group
VIII
5. L Catterton Follow•On No Lead Partner: Scott Dahnke
Investor
Form of Payment: Cash
Fund 1: L Catterton Growth
Partners Ill
6. Pico Partners Follow•On Yes Lead Partner: Elie Wurtman
Investor
Form of Payment: Cash
Fund 1: PICO Venture Partners
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7. T. Rowe Price Follow•On Yes Lead Partner: Henry Ellenbogen
Investor
Form of Payment: Cash
Fund 1: T.Rowe Price New
Horizons Fund
E Estimated
Advisors (1)
# Advisor Name Service Type Hired By Comments
1. E*Law Group Legal Advisor Vroom Lead Partner: Jeremy
Makarechian
JD
Tranches (3)
Tranc he Date Amount Financing Type Comments
1. 14•Jul•2017 576.36M Later Stage VC Stock Type: Preferred
Tranche Size Actual
Status:
Stock Series F
Type:
2. 24•Aug•2017 55.84M Later Stage VC Stock Type: Preferred
Tranche Size Actual
Status:
Stock Series F
Type:
3. 08•Dec•2017 517.33M Later Stage VC Stock Type: Preferred
Tranche Size Actual
Status:
Stock Series F
Type:
Stock Price Data
Deal Closed: 08-Dec-2017
T. Rowe Price (TROW)
VWAP 30 days prior: 499.05
Price 5 days prior: 4102.79
Price 1day prior: 4102.74
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Price on Close Date: $102.75
Price 1day after: $102.75
Price 5 days after: $101.90
Price 30 days after: $107.23
Deal #5: Later Stage VC (Series E), $5OM, Completed; 20-Sep-2016
VC Round 5 Round Financing Venture Capital- Total 550.OOM
Deal Types Later Stage VC. Status Backed Invested
Series E Financing Venture Capital Capital
Deal Amount $50.00M Source Pre-money 5390.92M
Raised to Date Valuation
Deal Status Completed 5218.21M
Post 5440.92M
Deal Date 20-Sep-2016 Total Invested 550.OOM
Valuation
Equity
Announced 28•Jun•2016 CEO/Lead Paul
Date Investor 71.87%
Mgt Hennessy
Ownership
% Acquired 11.34% Site New York, NY
Stock Split 1:1
Business Generating
Status Revenue
Deal Synopsis
The company raised $50 million of Series E venture funding from lead investor T. Rowe Price on September 20, 2016,
putting the pre money valuation at $390.92 million. Altimeter Capital, Foxhaven Asset Management, Alpha Venture
Partners, L Catterton, Pico Partners, General Catalyst Partners and Allen & Company also participated. The company will
use the funding to expand its operations in the United States and increase inventory. With the round, the company has
now raised a total of $218 million in funding to date.
Not necessarily a summation of individual debt figures
4A Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Preferred # of Shares Acquired 3,081,896
Series of Stock E Conversion Ratio 1
Shares Sought 3,081,896
Price Per Share $16.22
E Shares Sought and Price Per Share cakulated using the Weighted Average Method
SERIES E TERMS
Liquidation Preferences Senior Cumulative/Non-cumulative Non•Cumulative
Participating vs. Non- Non-participating Anti-dilution Provisions Weighted
participating Average
Dividend Rights Yes Redemption Rights Yes
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
Stock # Of Shares Par Original Liquidation Liquidation Conversion %
Authorized Value Issue Price Pref. Multiple Price Owned
Series 3,081,896 $0.001000 $16.22 $16.22 lx $16.22 11.34%
E
Series 7,215,568 $0.001000 $13.17 $13.17 lx $13.17 26.55%
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Series 4,567,121 $0.001000 $11.87 $11.87 lx $11.87 16.80%
C
Series 2,416,816 $0.001000 $4.97 $4.97 lx $4.97 8.89%
Series 2,249,998 $0.001000 $3.22 $3.22 lx $3.22 8.28%
A
Investors (7)
Investor Name Status Lead/Sole Comments
1. Allen & Company Follow-On No Form of Payment: Cash
Investor
2. Alpha Venture Partners New Investor No Form of Payment: Cash
3. Altimeter Capital New Investor No Lead Partner: Bradley Gerstner JD
Form of Payment: Cash
Fund 1: Altimeter Private
Partners Fund I
4. Foxhaven Asset Management New Investor No Form of Payment: Cash
5. General Catalyst Follow-On No Lead Partner: Adam Valkin
Investor
Form of Payment: Cash
Fund 1: General Catalyst Group
VIII
6. L Catterton Follow-On No Lead Partner: Scott Dahnke
Investor
Form of Payment: Cash
Fund 1: L Catterton Growth
Partners III
7. T. Rowe Price Follow-On Yes Lead Partner: Henry Ellenbogen
Investor
Form of Payment: Cash
Fund 1: T.Rowe Price New
Horizons Fund
E Estimated
Advisors (1)
# Advisor Name Service Type Hired By Comments
1. Finn Dixon & Heding Legal Advisor
Stock Price Data
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Deal Closed: 20-Sep-2016
T. Rowe Price (TROW)
VWAP 30 days prior: $68.36
Price 5 days prior: $67.80
Price 1day prior: $66.64
Price on Close Date: $66.63
Price 1day after: 466.83
Price 5 days after: 465.92
Price 30 days after: 465.88
Financials
Financials - Fiscal Year 2016
All Financials in Thousands, USD
Deal Multiples Income Statement Ratios
Valuation / 0.40 Total Revenue 1,100,000 Revenue % Growth 22.22%
Revenue
Deal Size / Revenue 0.05
Data Origination
Original Yes
Calculated Yes
Deal #4: Later Stage VC (Series D), $95M, Completed; 16-Dec-2015
VC Round 4 Round Financing Venture Capital. Total 595.00M
Deal Later Stage VC, Series D, Status Backed Invested
Types Acquisition Financing Financing Venture Capital Capital
Deal $95.00M Source Pre-money 5222.24M
Amount Raised to Date Valuation
5168.21M —
Deal Completed Post 5317.24M
Total Invested 595.00M
Status Valuation
Equity
Deal Date 16-Dec-2015 CEO/Lead Mgt Allon Bloch
Investor 68.27%
29.95% Ownership Site New York, NY
Acquired Stock Split 1:1
ℹ️ Document Details
SHA-256
22d5fd80801e38b696bf1dd147ee081936646d1b1b9a3aa92ae3d8681700f222
Bates Number
EFTA00812041
Dataset
DataSet-9
Document Type
document
Pages
28
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