EFTA01112783.pdf
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MUTEWATCH
2012
kfr
EFTA01112783
THE EVOLUTION AND THE FUTURE
"The Mutewatch is the evolution and the future direction we're headed as
far as digital watches go. The Mutewatch is without a doubt one of the
most amazing pieces of tech you can put on your wrist. We love it, we
love using it, and we want to see it evolve even further."
Gadgetnzac
July 2012
MUTEWATCH Mutewatch 2012. All lights reserved. www.mutewatch.com
Not
EFTA01112784
The Watch Market
47 billion USD
GLOBAL REVENUE
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http://www.prweb.comfreleases/watches/clocks/orweb8358884.htm
MUTEWATCH
EFTA01112785
The Watch Market
High Usability
MEDIUM PRICED
Low Functionality in High Functionality
STEEL WATCHES
MEDIUM TO HIGH PRICED
PLASTIC WATCHES
MEDIUM PRICED
- SMART" WATCHES
MEDIUM PRICED
Low Usability DIGITAL WATCHES
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MEDIUM PRICED
MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
EFTA01112786
Meet the Mutewatch
The first touchscreen watch with vibrating timer and alarm functions
reddot design award
winner 2012
TAP TO ACTIVATE SWIPE THROUGH SILENT VIBRATIONS ALERT YOU
THE TOUCHSCREEN CLOCK, ALARM AND TIMER LWHEN YOUR ALARM OR TIMER GOES OFF
MUTEWATCH Mute,a.ch 2012. All rights reserved. www.mutewatch.co'n
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EFTA01112787
The Product
111111 111M - Capacitive and easy-to-use touchscreen
ITIWITIIII
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- Connect via built in USB port to charge or upgrade firmware
- A simple flick of the wrist activates the glowing display
MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
tot
EFTA01112788
A MASTERPIECE #LoveThisProduct
"I have a Mutewatch, which is almost undetectable as a watch. "Waited over a year and it is finally here.
[...] It's a masterpiece of combining materials in ways I've never Mutewatch you are insane."
before seen. Very creative and unique. It has alarms and timers
and all. You swipe your finger, gesture style, on the display to Paul Tellefsen
DEDICATED FACEBOOK FAN
set it up and control it."
Steve Wozniak
APPLE CO-FOUNDER
MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
IAN
EFTA01112789
Market Penetration
PRESS VISITORS
FROM ALL OVER THE WEB FROM ALL OVER THE WORLD
FEATURED THREE TIMES VISITORS JUNE 2012
SELECTED PRESS CLIPPINGS
DAGENS INDUSTRI VECKANS AFFARER
WATCH FEATURE WATCH BRAND OF THE YEAR
SvD NARINGSLIV
Urentreprenor sem s►aly
ur viicker Appleguru
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EFTA01112790
Sales
PRODUCTS SOLD GLOBAL LAUNCH PARTY IN-STORE EVENTS
AT V00 STORE, BERLIN
10000
MUTEWATCH Mutewatch 2012. Alt rights reserved. www.mutewatch.com
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EFTA01112791
Sales Strategy
KEEP TENDING TO BRANCH OUT PROMOTE
KEY ACCOUNTS TO HIGH END THE FACTS
CONSUMER ELECTRONICS
- Mutewatch is a great product to offer
CHAINS & STORES since it, compared to a cell phone or
PC, has a great gross margin per unit
sold.
- This is just the beginning of the
revolution of the digital watch industry,
Premium Reseller Mutewatch is more than just a product
it is an consumer electronics brand
made for real people, by real people.
- The way forward is to utulize new
technologies never before combined in
digital watches such as, LED,
touchscreen and vibrating alarms.
MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
tot
EFTA01112792
Stores
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EFTA01112793
Stores
MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
MN.
EFTA01112794
The Team
A I
MAI-LI HAMMARGREN OSCAR RITZEN PRAGLOWSKI GUSTAV HAMMARGREN JOHAN THELANDER LIVIA MOORE FREDRIK LUNDIN MALIN SPJUT
CEO/CO-FOUNDER CTO/CO-FOUNDER CFO/CO-FOUNDER CHIEF OF ENGINEERING BRAND MANAGER R&D/PARTNER ACCOUNT MANAGER
PARTNER PARTNER
MUTEWATCH Mutewatch 2012. All lights reserved. www.mutewatch.com
tot
EFTA01112795
The Board
A I
ROBERT AHLDIN MAI-LI HAMMARGREN OSCAR RITZEN PRAGLOWSKI
CHAIRMAN
MUTEWATCH Mutewatch 2012. AU rights reserved. www.mutewatch.com
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EFTA01112796
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Scalability
SUPPLIERS
READY TO SCALE UP DELIVERIES SERVES 40 COUNTRIES AND COUNTING PROVIDES FULL CONTROL OVER ALL SALES
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MUTEWATCH Mutewatch 2012. All rights reserved. www.mutewatch.com
M" EFTA01112798
Contact
MUTEWATCH
BOX 23035
104 35 STOCKHOLM
SWEDEN
Livia Moore
Brand Manager/Partner
+ /+
Mai-Li Hammargren
CEO / co-founder
MUTEWATCH Mutewatch 2012. All lights reserved.
AhN
EFTA01112799
ℹ️ Document Details
SHA-256
265865c9be1d9786f170f0dcf410429314f5cdc41cfc0809b0b41a9b40108ba8
Bates Number
EFTA01112783
Dataset
DataSet-9
Type
document
Pages
17
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