EFTA02012512.pdf

Message Communication channels Target Audience MODEL SEARCH PLATFORM BTL Customers of Information about the shops contest Points of sales a t CONTEST what Visitors of the where Promouters clubs, fashion when MODEL of RUSSIA events by Promotion, SEO, SEM, SMM BRANDNAME Success story Visitors of the Partner programs with TSC women's sites, Motivation for girls • social elevator blogs ✓ implementation of Model Agencies groups of social Cinderella dreams: • networks success story of famous Russian ATL models Visitors of the 1 presents from brands, Billboards trade-service off-line final ✓ discounts from companies L The FINAL of the partners. CONTEST Format of the final show Information about .01 NC J Models depending of the goals and the client's budget BRAND Benefits of the brand/company: ✓ newsworthy, PR I Radio Press J Girls from the street campaign of the Brand SEMI-FINAL =i rldor casirarrir • • attracts the attention of target audience developing CRM system, involvement of internet media J I girls profile target audience • synegry: combination of marketing and scouting on-line model search platform contestants profile model.ru (or contestname.ru ) BRAND -e Communications with the Audience FASHION CRM 1 4 >t I site of the BRAND moda.ru PLATFORM Any of the related sites can be connected to the on-line shop -4 Target Audience platform through the API. or widgets, according to a marketing targets. 1 EFTA_R1_00514529 EFTA02012512