EFTA01180733.pdf

WISE OWL HOLDINGS, LLC ABOUT OWL'S BREW: Owl's Brew is the first ever tea-based cocktail mixer. It is fresh-brewed in micro-batches and each of our three flavors is meant to pair with a wide range of spirits including beer and wine. Owl's Brew is available in four flavors, two sizes, and in a gift-pack. ABOUT BREW LAB TEA: Brew Lab Tea is an artisanal tea company that a specializes in custom blended beverage programs on-premise. For additional \, details on the growth and strategy for Brew Lab Tea - please see full deck. Growth Rate Revenue/Projections • Q1 2015 over Q1 2014: 179% • Jan-Aug Revenue: 720k • 2014: 733% • Projected 2015 revenue: 1.45MM • Current run rate: $1.5MM • 2014 revenue: 502k Strategy/Goals In year 2, our biggest priority for Owl's Brew is building brand loyalty and awareness. In markets where we are currently distributed in specialty & natural channels we are "doubling down" by pursuing distribution in liquor and on-premise channels. Additionally, we have invested in building a broker network, in demoing and sampling programs, and in off-shelf display programs. Growth in on-premise accounts is a key driver in brand familiarity, and we have been mandated at Loews Hotels & Thompson Hotels. Another key factor in growing brand awareness are confirmed partnerships with Diageo, The Famous Grouse, and with Woodford Reserve. Additionally, an Owl's Brew Book, "Wise Cocktails" will be published this October. At Brew Lab Tea, we are growing organically by focusing on fast casual accounts. CLIENTS/PIPELINE HIGHLIGHTS Specialty & Natural Retailers Current Clients - Reorder Hiahliahts 2015 Recent & Upcoming Launches • Williams - Sonoma (two new SKUs, over 300 doors) • H.E.B (Tune 2015, 200 locations) • West Elm (three new SKUs, 50 stores) • Indigo Books (Tune 2015. 127 locations) • Crate & Barrel (reorder, 170 stores) • Whole Foods Midwest Region (August 2015) • The Fresh Market (adding additional SKU, over 130 doors) • Currently available in Whole Foods markets in the • Marks & Spencer (UK) (adding additional SKU, over 200 doors) Northeast, North Atlantic, Southern Pacific, Rocky • BevMo! (added one additional SKU, over 130 doors) Mountains, & PNW • Urban Outfitters (picked up new SKU for holiday 2015) • Weamans (Fall 2015) • Wakefern (September 2015) On-premise & Licmor Channel Hiahliahts Hotel/Foodservice Hiahliahts Liquor Highlights • Signed contract with Avendra • Launched at Total Wine & Spirits in over 100 locations • Confirmed vendors for Sysco, US Foods, PFG/Vistar • Currently sold at over 137 BevMo!s • Mandated at all Loews Hotels • Confirmed liquor distribution: • Preferred Vendor for all Thompson/Joie De Vive hotels - Southern Wine & Spirits (Nevada, CA) • Currently poured at : The Standard Hotel, The Bowery Hotel, - Lucky 7 (PNW) The Andaz Hotel, Ritz Carlton (FL location), among others - BBC Distribution (Midwest) Key Owl's Brew Partnerships AWARDS + ACCOLADES • Confirmed marketing partnership with Diageo • Winner, 2015 Sofi, Best Cold Beverage • Launched custom blend for The Famous Grouse, Fall • Winner, BevNet's Best Of 2014, Tea Based 2015 Beverage • Building out co-pack programs with three different • Sofi Finalist, Outstanding New Product, liquor partners 2014 Top 11 Mixers in the United States Brew Lab Tea Accounts - highlights Finalist, Nexty Award Gold Medal Winner, BevStar • Dig Inn • Claudette • Fresh & Co. • Quality Meats Featured on cover of BevNet's Generation • Organic Avenue • The Edition Hotel NYC Mix issue • Fourth Wall Restaurant Group • The Clocktower Restaurant Featured in NY Times' Small Business • Blue Stone Lane • Upland Restaurant section Book deal with Rodale Press, Wise Pipeline: Schnippers, Sushiro, Bustler, Quality Eats Cocktails, pub date Oct. 2015 #D R I N KW I SE EFTA01180733