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21 Health Matrix 189, *
corporate operation for non-shareholding stakeholders. My focus on discourse norms
provides a heretofore unexcavated foothold in the quest for a post-shareholder-primacy
model of corporate governance.
B. Discourse Norms and Corporate Law
1. Discourse Norms and Speech Generally
By "discourse norms," I am referring to the practical and moral expectations that give
semantic value to speech acts. I also mean the phrase "discourse norms" to refer to
people's conscious or subconscious expectations about how they should be talking in
particular circumstances. "" Discourse norms, like norms generally, are associated [996]
with behavioral expectations that can be regulated both legally and extra-legally, both
formally and informally. "i°
Discourse norms can be identified and distinguished by examining the significance of
speech acts in different contexts. Consider for example a hypothetical circumstance in
which President Bill Clinton, in the private family quarters of the White House, tells his wife
Hillary that there "is no sexual relationship" with a particular intern in the Office of the
President. MS Suppose it was the case that Bill had in fact engaged in extensive sexual
activity with the intern over a period of many months, but that there had been no such
encounter for several months before he said "there is no sexual relationship" to his wife.
Norms refer to shared expectations about what the use of particular words, phrases, and
sentences in particular contexts mean. Under the discourse norms of family discussion,
Bill's statement pretty clearly counts as a lie. It at least counts as "misleading" in a way that
invites condemnation and reform, if Bill and his wife are to remain in the relationship of
marriage. The discourse norms of romance, family, and [997] friendship generally
occasion an expectation of co-operation with respect to the meaning of what is said. There
is an assumption that the speech of the lover, the parent, the child, the friend, will be useful
to the relationship of the interlocutors, and not solely to the individual speaking. These
assumptions are a part of and lend meaning to the speech acts within such relationships.
If, however, Bill spoke the words "there is no sexual relationship" in a different context,
governed by different discourse norms, his words might have a very different import. For
example, if he spoke them under cross-examination before a grand jury or a special-
prosecutor's investigation, and if when he spoke them there had been no sexual encounter
with the intern for several months, then the statement would probably not count as a lie. It
would probably not even be considered "misleading" in a sense which would trigger
condemnation or response. The accused's relationship to the prosecutor is adversarial,
and the discourse norms in such a relationship presume a less forthcoming, more self-
interested mode of expression. ^'' The point is that especially with respect to hard
questions about the meaning and significance of speech, the discourse norms are often
decisive.
2. Discourse Norms and Corporate Law
a. Different Speech for Different Stakeholders
Under prevailing law, different discourse norms attend corporate speech depending on
the category of corporate stakeholder addressed.
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