podesta-emails

Re: Revised Message Frame

podesta-emails 1,469 words email
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That's why today's call is so important! On Sun, Feb 7, 2016 at 10:27 AM, Mandy Grunwald <[email protected]> wrote: > > I know we don't have full polling back from NV, SC or Super Tuesday > states, but we owe HRC a memo before NH election night on how to beat this > guy and win the nomination. > > Mandy Grunwald > Grunwald Communications > 202-973-9400 > > > -----Original Message----- > From: Robby Mook <[email protected]> > To: Mandy Grunwald <[email protected]> > Cc: Margolis, Jim <[email protected]>; Dan Schwerin < > [email protected]>; John Anzalone <[email protected]>; Joel > Benenson <[email protected]>; Jennifer Palmieri < > [email protected]>; Jake Sullivan <[email protected]>; > John Podesta <[email protected]>; Huma Abedin < > [email protected]>; David Binder <[email protected]>; Oren Shur > <[email protected]>; Navin Nayak <[email protected]> > Sent: Sun, Feb 7, 2016 10:23 am > Subject: Re: Revised Message Frame > > I totally agree with this Mandy. We should discuss on the call, but my > takeaway from our conversations have been: > > --She understands the barriers people are facing (economic AND social) and > has a plan and the experience/tenacity to deliver results that will make a > real difference. > > --Bernie is making promises he can't keep and isn't prepared to be > commander in chief. > > I see the expanded definition of what's holding people back as an > important animation of her overall mission in life, not as a contrast with > Bernie, although is might be an implicity contrast in AA states. > I think our press team places stories on guns and honesty and anything > else that makes him have a bad day, but our surrogates should be squarely > focused on picking apart his unrealistic plans and saying he's not prepared > for national security. That's our core case against him. > We may need to use guns tactically in the AA community--just like we'll > have tactical skirmishes on crime bill, etc. > > That's my take, but let's finalize on the call. > > On Sun, Feb 7, 2016 at 10:15 AM, Mandy Grunwald <[email protected]> wrote: > >> >> Thanks Dan. >> >> I think our first question is how are we going to defeat Sanders. >> >> What are the ways we want to define him. >> >> -he's making promises he can't keep/his numbers don't add up >> -he's not ready to be commander in chief >> -his ideas are too extreme/he has a history of wacky ideas >> -he's a socialist which means his model is 50-60% tax rates and expanded >> government >> -he's not who he says he is -- gun votes, DSCC money, Jane >> >> There may be other options too but these seem to be the strongest attacks >> to consider. How we undermine Sanders candidacy is our threshold question. >> >> Our positive message needs to be juxtaposed to that decision. >> >> On the positive side, we have talked about two main lanes that you are >> essentially combining in your document. >> >> Option 1: We can accept the Sanders critique of what is wrong (game is >> rigged) and debate solutions. He's making promises he can't keep. We're >> offering real solutions that will help you and move the country forward. >> People can't wait. >> >> We have the most validation for this option on the negative side. The >> positive side has less lift. >> >> Option 2: We expand the critique of what's wrong. People want to get >> ahead but there are too many barriers holding them and our country back. >> Economic. Political. Social. Sexism, racism etc. >> >> This has potential for more inspiration and edge on the positive side. I >> particularly like the potential for telling hard truths (systemic racism >> etc) which helps our trust problem. The negative side -- he's "only" >> talking about economic barriers is a tougher argument and risks making >> it sound like we are minimizing the economic hurdles people face. >> >> No matter which of these two options we embrace, we will need to have an >> element of contrast about Commander in Chief. This is not the only >> place we will defeat him and pose a contrast, but the more he becomes a >> serious candidate, the more this area will become a core weakness for him. >> >> I think it is important to come to consensus *both* about how we want to >> define Sanders and what our positive message frame should be. >> >> thx >> >> Mandy Grunwald >> Grunwald Communications >> 202-973-9400 >> >> >> -----Original Message----- >> From: Margolis, Jim <[email protected]> >> To: Dan Schwerin <[email protected]>; John Anzalone < >> [email protected]> >> Cc: Joel Benenson <[email protected]>; Mandy Grunwald <[email protected]>; >> Jennifer Palmieri <[email protected]>; Jake Sullivan < >> [email protected]>; Robby Mook <[email protected]>; >> John Podesta <[email protected]>; Huma Abedin < >> [email protected]>; David Binder <[email protected]>; Oren >> Shur <[email protected]>; Navin Nayak <[email protected]>; >> Margolis, Jim <[email protected]> >> Sent: Sun, Feb 7, 2016 8:46 am >> Subject: RE: Revised Message Frame >> >> Dan, >> A few tweaks: >> 1. In political barriers graph, i'd include automatic registration for >> all 18 year olds. >> 2. Is the 'ideas that sound good on paper' critique too late? Maybe >> it's okay to conclude there, but i don't want it to get lost. >> 3. I want to connect w/Oren on the media section. >> >> Thanks. >> ------------------------------ >> *From:* Dan Schwerin [[email protected]] >> *Sent:* Sunday, February 07, 2016 7:59 AM >> *To:* John Anzalone >> *Cc:* Margolis, Jim; Joel Benenson; Mandy Grunwald; Jennifer Palmieri; >> Jake Sullivan; Robby Mook; John Podesta; Huma Abedin; David Binder; Oren >> Shur; Navin Nayak >> *Subject:* Re: Revised Message Frame >> >> Yes and yes, meant to include >> >> On Feb 7, 2016, at 7:56 AM, John Anzalone <[email protected]> wrote: >> >> On the social barriers is there a reason the challenges women face is not >> in there? Just seems like a natural and it is real. You mention “equal >> pay” in the economic paragraph but I think it would add real value to put a >> couple lines about the glass ceiling and reiterate equal pay given how much >> a reaction it gets for her but also add to it the barriers to work >> advancement & the difficulty of juggling work and family . >> >> Also, does she use “cradle to prison pipeline?” or is that new? Just >> wonder if we should just say “mass incarceration.” >> >> *John Anzalone* >> *Partner * >> Anzalone Liszt Grove Research >> (o) 334.387.3121 >> Website <http://algpolling.com/>*| *Twitter >> <http://twitter.com/anzaloneliszt>*|* LinkedIn >> <https://www.linkedin.com/pub/john-anzalone/5/aa2/563>*|* Facebook >> <http://facebook.com/anzaloneresearch> >> >> From: Dan Schwerin <[email protected]> >> Date: Sunday, February 7, 2016 at 1:44 AM >> To: Jim Margolis <[email protected]>, Joel Beneneson < >> [email protected]>, Mandy Grunwald <[email protected]>, Jennifer >> Palmieri <[email protected]>, Jake Sullivan < >> [email protected]>, Robby Mook <[email protected]>, >> John Podesta <[email protected]>, Huma Abedin < >> [email protected]>, John Anzalone <[email protected]>, David >> Binder <[email protected]>, Oren Shur <[email protected]>, >> Navin Nayak <[email protected]> >> Subject: Revised Message Frame >> >> Per a discussion some of us had on Thursday before the debate, and also >> drawing on what HRC has been doing over the past few days, here's a rough >> one page summary of a revised message frame. Oren has also added a note at >> the bottom about paid media strategy. I know Robby is keen to engage HRC >> on this as soon as possible, so we'd welcome feedback. >> Thanks >> Dan >> >> >> >> This email is intended only for the named addressee. It may contain >> information that is confidential/private, legally privileged, or >> copyright-protected, and you should handle it accordingly. If you are not >> the intended recipient, you do not have legal rights to retain, copy, or >> distribute this email or its contents, and should promptly delete the email >> and all electronic copies in your system; do not retain copies in any >> media. If you have received this email in error, please notify the sender >> promptly. Thank you. >> > >
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