podesta-emails
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That's why today's call is so important!
On Sun, Feb 7, 2016 at 10:27 AM, Mandy Grunwald <[email protected]> wrote:
>
> I know we don't have full polling back from NV, SC or Super Tuesday
> states, but we owe HRC a memo before NH election night on how to beat this
> guy and win the nomination.
>
> Mandy Grunwald
> Grunwald Communications
> 202-973-9400
>
>
> -----Original Message-----
> From: Robby Mook <[email protected]>
> To: Mandy Grunwald <[email protected]>
> Cc: Margolis, Jim <[email protected]>; Dan Schwerin <
> [email protected]>; John Anzalone <[email protected]>; Joel
> Benenson <[email protected]>; Jennifer Palmieri <
> [email protected]>; Jake Sullivan <[email protected]>;
> John Podesta <[email protected]>; Huma Abedin <
> [email protected]>; David Binder <[email protected]>; Oren Shur
> <[email protected]>; Navin Nayak <[email protected]>
> Sent: Sun, Feb 7, 2016 10:23 am
> Subject: Re: Revised Message Frame
>
> I totally agree with this Mandy. We should discuss on the call, but my
> takeaway from our conversations have been:
>
> --She understands the barriers people are facing (economic AND social) and
> has a plan and the experience/tenacity to deliver results that will make a
> real difference.
>
> --Bernie is making promises he can't keep and isn't prepared to be
> commander in chief.
>
> I see the expanded definition of what's holding people back as an
> important animation of her overall mission in life, not as a contrast with
> Bernie, although is might be an implicity contrast in AA states.
> I think our press team places stories on guns and honesty and anything
> else that makes him have a bad day, but our surrogates should be squarely
> focused on picking apart his unrealistic plans and saying he's not prepared
> for national security. That's our core case against him.
> We may need to use guns tactically in the AA community--just like we'll
> have tactical skirmishes on crime bill, etc.
>
> That's my take, but let's finalize on the call.
>
> On Sun, Feb 7, 2016 at 10:15 AM, Mandy Grunwald <[email protected]> wrote:
>
>>
>> Thanks Dan.
>>
>> I think our first question is how are we going to defeat Sanders.
>>
>> What are the ways we want to define him.
>>
>> -he's making promises he can't keep/his numbers don't add up
>> -he's not ready to be commander in chief
>> -his ideas are too extreme/he has a history of wacky ideas
>> -he's a socialist which means his model is 50-60% tax rates and expanded
>> government
>> -he's not who he says he is -- gun votes, DSCC money, Jane
>>
>> There may be other options too but these seem to be the strongest attacks
>> to consider. How we undermine Sanders candidacy is our threshold question.
>>
>> Our positive message needs to be juxtaposed to that decision.
>>
>> On the positive side, we have talked about two main lanes that you are
>> essentially combining in your document.
>>
>> Option 1: We can accept the Sanders critique of what is wrong (game is
>> rigged) and debate solutions. He's making promises he can't keep. We're
>> offering real solutions that will help you and move the country forward.
>> People can't wait.
>>
>> We have the most validation for this option on the negative side. The
>> positive side has less lift.
>>
>> Option 2: We expand the critique of what's wrong. People want to get
>> ahead but there are too many barriers holding them and our country back.
>> Economic. Political. Social. Sexism, racism etc.
>>
>> This has potential for more inspiration and edge on the positive side. I
>> particularly like the potential for telling hard truths (systemic racism
>> etc) which helps our trust problem. The negative side -- he's "only"
>> talking about economic barriers is a tougher argument and risks making
>> it sound like we are minimizing the economic hurdles people face.
>>
>> No matter which of these two options we embrace, we will need to have an
>> element of contrast about Commander in Chief. This is not the only
>> place we will defeat him and pose a contrast, but the more he becomes a
>> serious candidate, the more this area will become a core weakness for him.
>>
>> I think it is important to come to consensus *both* about how we want to
>> define Sanders and what our positive message frame should be.
>>
>> thx
>>
>> Mandy Grunwald
>> Grunwald Communications
>> 202-973-9400
>>
>>
>> -----Original Message-----
>> From: Margolis, Jim <[email protected]>
>> To: Dan Schwerin <[email protected]>; John Anzalone <
>> [email protected]>
>> Cc: Joel Benenson <[email protected]>; Mandy Grunwald <[email protected]>;
>> Jennifer Palmieri <[email protected]>; Jake Sullivan <
>> [email protected]>; Robby Mook <[email protected]>;
>> John Podesta <[email protected]>; Huma Abedin <
>> [email protected]>; David Binder <[email protected]>; Oren
>> Shur <[email protected]>; Navin Nayak <[email protected]>;
>> Margolis, Jim <[email protected]>
>> Sent: Sun, Feb 7, 2016 8:46 am
>> Subject: RE: Revised Message Frame
>>
>> Dan,
>> A few tweaks:
>> 1. In political barriers graph, i'd include automatic registration for
>> all 18 year olds.
>> 2. Is the 'ideas that sound good on paper' critique too late? Maybe
>> it's okay to conclude there, but i don't want it to get lost.
>> 3. I want to connect w/Oren on the media section.
>>
>> Thanks.
>> ------------------------------
>> *From:* Dan Schwerin [[email protected]]
>> *Sent:* Sunday, February 07, 2016 7:59 AM
>> *To:* John Anzalone
>> *Cc:* Margolis, Jim; Joel Benenson; Mandy Grunwald; Jennifer Palmieri;
>> Jake Sullivan; Robby Mook; John Podesta; Huma Abedin; David Binder; Oren
>> Shur; Navin Nayak
>> *Subject:* Re: Revised Message Frame
>>
>> Yes and yes, meant to include
>>
>> On Feb 7, 2016, at 7:56 AM, John Anzalone <[email protected]> wrote:
>>
>> On the social barriers is there a reason the challenges women face is not
>> in there? Just seems like a natural and it is real. You mention “equal
>> pay” in the economic paragraph but I think it would add real value to put a
>> couple lines about the glass ceiling and reiterate equal pay given how much
>> a reaction it gets for her but also add to it the barriers to work
>> advancement & the difficulty of juggling work and family .
>>
>> Also, does she use “cradle to prison pipeline?” or is that new? Just
>> wonder if we should just say “mass incarceration.”
>>
>> *John Anzalone*
>> *Partner *
>> Anzalone Liszt Grove Research
>> (o) 334.387.3121
>> Website <http://algpolling.com/>*| *Twitter
>> <http://twitter.com/anzaloneliszt>*|* LinkedIn
>> <https://www.linkedin.com/pub/john-anzalone/5/aa2/563>*|* Facebook
>> <http://facebook.com/anzaloneresearch>
>>
>> From: Dan Schwerin <[email protected]>
>> Date: Sunday, February 7, 2016 at 1:44 AM
>> To: Jim Margolis <[email protected]>, Joel Beneneson <
>> [email protected]>, Mandy Grunwald <[email protected]>, Jennifer
>> Palmieri <[email protected]>, Jake Sullivan <
>> [email protected]>, Robby Mook <[email protected]>,
>> John Podesta <[email protected]>, Huma Abedin <
>> [email protected]>, John Anzalone <[email protected]>, David
>> Binder <[email protected]>, Oren Shur <[email protected]>,
>> Navin Nayak <[email protected]>
>> Subject: Revised Message Frame
>>
>> Per a discussion some of us had on Thursday before the debate, and also
>> drawing on what HRC has been doing over the past few days, here's a rough
>> one page summary of a revised message frame. Oren has also added a note at
>> the bottom about paid media strategy. I know Robby is keen to engage HRC
>> on this as soon as possible, so we'd welcome feedback.
>> Thanks
>> Dan
>>
>>
>>
>> This email is intended only for the named addressee. It may contain
>> information that is confidential/private, legally privileged, or
>> copyright-protected, and you should handle it accordingly. If you are not
>> the intended recipient, you do not have legal rights to retain, copy, or
>> distribute this email or its contents, and should promptly delete the email
>> and all electronic copies in your system; do not retain copies in any
>> media. If you have received this email in error, please notify the sender
>> promptly. Thank you.
>>
>
>
ℹ️ Document Details
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podesta-emails
Document Type
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