podesta-emails
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Tina called me.
they just don't like the notion of a contest...think it's cheesy, and want
to protect his brand.
I gave her Teddy's lines on ROI.
is there a different way to package it so it's somehow more palatable (I
know you didn't like her comment about
suggesting a book for him to read etc) but somehow making the contest more
around one of his interests,
I think we also need to be clear on what the 'win' means - NOT dinner
w/WJC...but a quick handshake/photo-op somewhere
backstage at an event.
she's concerned about too many/frequency of emails from WJC.
suggested we focus on locking in all the finance slots for December and Q1,
and ease in to the digital piece.
On Wed, Oct 28, 2015 at 10:17 AM, Robby Mook <[email protected]>
wrote:
> The next step here is john talking to Tina, right?
>
>
>
> On Oct 28, 2015, at 9:36 AM, Teddy Goff <[email protected]> wrote:
>
> I know everyone knows this, but just want to reinforce again that refusing
> to do a contest is a multi-million dollar decision by almost any projection
> - probably many millions if you consider the acquisition impacted being
> able to advertise a contest and the long-term ROI of the incremental names.
>
> And I'm not sure what to make of the "priority" line in the second
> paragraph. Does that mean we get nothing?
>
> Let me know if I ought to be the one to push back or if you want to huddle
> to discuss next steps.
>
> ---------- Forwarded message ----------
> From: *Tina Flournoy* <[email protected]>
> Date: Wednesday, October 28, 2015
> Subject: WJC & Digital Ask Follow-up
> To: Sara Latham <[email protected]>
> Cc: Katie Dowd <[email protected]>, John Podesta <
> [email protected]>, Angel Urena <[email protected]>, Jon
> Davidson <[email protected]>, Teddy Goff <[email protected]>
>
>
> Donna has nothing to do with that. None of us like it - as I keep saying.
>
> And yesterday, WJC told the Foundation folks that their social media asks
> for December would take priority.
>
>
>
> On Oct 28, 2015, at 9:16 AM, Sara Latham <[email protected]>
> wrote:
>
> hi team,
>
> bumping this to see if we can re-visit / have any news from Donna re your
> favorite topic - the CONTEST.
>
>
> - As you know our top ask continues to be and is the contest. Tina -
> do you think there is any period of time where this would be possible? Or
> any more we can do to consider this?
>
>
> thanks.
>
>
> On Sun, Oct 25, 2015 at 9:54 PM, Katie Dowd <[email protected]>
> wrote:
>
>> Tina, Jon, Angel -
>>
>> I wanted to re-up the digital memo that I believe you all got hard copies
>> of while in the office recently so we could review asks and where things
>> stand.
>>
>> *Here is the memo:*
>> https://docs.google.com/a/hillaryclinton.com/document/d/1Dihz7HhU3P1nxCxZcDC_yObjSeyXXlvz4YhejFld5ig/edit?usp=sharing
>>
>> Please let me know what you think about how to best move forward or
>> answers to current outstanding pieces:
>>
>> - As you know our top ask continues to be and is the contest. Tina -
>> do you think there is any period of time where this would be possible? Or
>> any more we can do to consider this?
>> - In addition, we have several fundraising emails from now through
>> the end of the year that we would like to send from WJC as his emails are
>> doing tremendous. Fundraising asks would center particularly around
>> upcoming debates & the very end-of-quarter in December. If OK, we will
>> calendar out the asks for the next couple weeks and come back to you.
>> - I did make a note to remove the merchandise request from the memo.
>> - I left all the "creative ideas" as well and it sounded like there
>> may be interest in a Facebook Q&A or having WJC take over our Instagram
>> platform for a day with pictures. Working with you on any of these ideas
>> would be incredible, and happy to discuss how to best organize any that
>> you would like to try.
>>
>> The last piece is you had asked for a way to track results that we could
>> keep updated. I created this google doc and just have the birthday email in
>> here from yesterday currently but we could use this to build out and keep
>> updated.
>>
>> *Results*:
>> https://docs.google.com/a/hillaryclinton.com/spreadsheets/d/1KJJg1c0BETB-_mTwd5n2frTnryicPYedfkRtIJY-MZo/edit?usp=sharing
>>
>> The birthday email has now raised $80K - and from an email that does not
>> directly ask for money -- this is incredible!!!
>>
>> Thanks for reading this far if you did! Let me know know what you think
>> and if I missed anything in here. Cheers, Katie
>>
>
>
>
ℹ️ Document Details
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31d5f3ba7d6137d8b7e9aeef476f8eb38195cddf6ceb6fe5f2e3c0993704340e
Dataset
podesta-emails
Document Type
email
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