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21 Health Matrix 189, *
n41 See Bruce Ackerman, Why Dialogue'. 86.1 PHIL S. 6 (1%9Y
n42 Ackerman calls this obligation to speak "the supreme pragmatic imperative." Id. at 10.
n43 See id. at 9. M economically oriented theorist might argue that a far better way through which social arrangements receive
legitimacy is through voluntary exchange in free markets. Prices-more particularly. the willingness to pay a price and the
willingness to accept payment in exchange for a certain outcome-provides a far better basis of legitimacy than the minutes of
any meeting ever could. But this kind of market legitimacy is only fully reliable when the distributional status-quo is legitimate.
See id. at 10-11 rot course. once I agree that those bricks over there are rightfully called 'yours,' and you agree that this beer
over here is rightfully 'mine; we may then side-step our other moral disagreements by trading away to our hearts' content."). In
Capitalism and Freedom. Milton Friedman argues that the legitimacy problems of the distributional status quo can only be
shown with reference to the adverse consequences of altering them. MILTON FRIEDMAN. CAPITALISM AND FREEDOM 161-
77 (1982). Friedman emphasizes the power of the "payment in accordance with product" principle in facilitating voluntary.
private coordination of enterprise. Id. at 162. According to Friedman, radical redistribution of wealth, even inter-generationally,
would rob society of the utility of the "payment in accordance with product" principle. Of course, it does not seem that
Friedman's principle would be upended if wealth accumulated through violence. exploitation, or sham was redistributed. Id.
Whatever one thinks of Friedman's argument. notice that it is perfectly in keeping with Ackerman's primary injunction to explain
in words why we should go along with a social design. Friedman's essay is an exercise in legitimation. and a vindication of the
view that only speech can give full legitimacy to market exchange.
n44 Ackerman, supra note 41, at 17
n45 It is important to emphasize that I am concerned here with exploring the contradictions between the kind of speech
prescribed by canonical accounts of corporate theory. on the one hand. and liberal political theory on the other. I am not
attempting to characterize extant patterns of political speech. Nevertheless, other scholars have made the claim that
participants in mainstream political discourse do endeavor to conform to the norm of public reason. See. e.g.. Dan M. Kahan.
The Cognitively Illiberal State. 60 STAN. L. REV. 115. 118 (2007).
n46 See id.
n47 See id. at 129-131: see also The Situational Character, supra rote 16. at 90-120 (reviewing social psychological studies
regarding both the ubiquity of motivated reasoning in human thinking and the tendency of people to be blind to the influence of
such motivations on their own thinking even as they readily diagnose motivated reasoning in others).
n48 See Kahan, supra note 45, 122. Drawing on psychological and anthropological research. Kahan identifies four basic world-
view types which subconsciously inform people's thinking about public policy problems: "commundarians" who "favor a .
social order in which the needs and interests of individuals are subordinated to the collective"; "individualists" who desire a
"society . . . in which individuals are responsible for securing their own well-being without collective assistance or interference";
"hierarchalists" who support a social order "in which . . . opportunities . . . and obligations are distributed on the basis of largely
fixed social attributes, such as gender, ethnicity, lineage, and class": and "egalitarians" who favor a society in which such fixed
attributes "play no role in the . . . distribution of . . . opportunities and obligations." Id. at 122-23. The accuracy of this
particular categorization scheme is less important for present purposes than is the general claim that our "world-views"
subconsciously influence our public policy assessments even as we view ourselves as thinking through such problems an
objective, unbiased fashion.
M9 Consider the public-health related example of tobacco regulation. Proponents of smoking regulations endeavor to conform
to the norm of public reason and "invoke secular rationales: reducing the public health costs of treating lung cancer victims, and
abating the risk of disease or the simple amoyance associated with ingesting 'second-hand smoke." Id. at 136 (citations
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