EFTA02717093.pdf

From: David Mitchell Sent: Sunday, December 14, 2014 2:56 PM To: Jeffrey Epstein Subject: This is an outline that goes with Presentation I forwarding shortly Will send you my impression of where they are shortly > AdFin aims to become the industry's definitive source for programmatic me=ia intelligence and price verification. The company is founded on the beli=f that markets thrive with greater access to information...and programmati= media is no different. As our name implies, we have developed a platform=that integrates advertising and finance, advancing efficiency and bringing=financial-style trading intelligence to the programmatic media markets. Th= result.. advertisers spend smarter, publishers price smarter, and outside=players (e.g., financial analysts) participate smarter. And we believe thi= participation can extend to the development of derivative offerings and n=w ways to trade, invest and hedge risk in the advertising markets. The tan=ible benefits to ad buyers and sellers include: •> * Price Discovery: explore market pricing — spot, historical, trends > * Price Verification: verify whether prices paid are "fair", in li=e with market > * Benchmark Performance: Evaluate buys/sells/trades vs. internal and e=ternal benchmarks > * Identify optimal demand and supply partners and direct deal opportun=ties > * Build smarter strategies, plans and trading algorithms > We are actively working with industry players across the programatic medi= ecosystem. We'd love to demo our platform, share our vision and explore w=ys to work together to grow and evolve the programmatic markets into an ef=icient and effective financial-style marketplace. > -- > Andrew Altersohn > CEO > [X]AdFin > p: 646-762-0273 > c: 917-902-0797 >e > On Sat, Dec 13, 2014 at 10:03 AM, David Mitchell wrote: > David Mitchell > MITCHELL HOLDINGS LLC > Andrew Altersohn > CEO 1 EFTA_R1_02159744 EFTA02717093 > [XIAdFin > 16 East 34th Street, 15th floor > New York, NY 10016 <... xmi version=. enco mg= <!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" "http://www.apple.com/DTDs/PropertyList-1.0.dtd"> <plist version=.0"> <dict> <key>date-last-yiewed</key> <integer>0</integer> <key>date-received</key> <integer>1418568955</integer> <key>flags</key> <integer>8590195713</integer> <key>gmail-label-ids</key> <array> <integer>7</integer> </array> <key>remote-id</key> <string>463697</string> </dict> </plist> 2 EFTA_R1_02159745 EFTA02717094