dnc_email_12017.txt

dnc-emails 904 words email

P17 V11 D8 V16 D6

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I'm working on this today. [SigDems]<http://www.democrats.org/>Luis Miranda, Communications Director Democratic National Committee 202-863-8148 - [email protected]<mailto:[email protected]> - @MiraLuisDC<https://www.twitter.com/MiraLuisDC> From: Walker, Eric Sent: Thursday, May 19, 2016 12:54 PM To: Miranda, Luis Cc: Palermo, Rachel Subject: RE: Counter-convention sketch with best ideas from all 3 depts Hey - bumping this. What's the next step? Signoff from you? Signoff from ops? Signoff from HFA? Let me know and I can start moving the ball down the field. From: Walker, Eric Sent: Wednesday, May 11, 2016 9:17 PM To: Miranda, Luis Cc: Palermo, Rachel Subject: Counter-convention sketch with best ideas from all 3 depts Rachel helped put together as well - she's cc'ed DRAFT COUNTER CONVENTION SKETCH * Each day we will have press events, a handout, a digital component. * These are adjustable based on the themes that the RNC develops for each of the days * Ongoing advertisements: * Signage at airport (Done week before and week of convention) * Billboards en route from airport to (Done week before and week of convention) * Cleveland Plain Dealer website skin (Four days of convention) * Use xAd to target mobile ads within a 5 block radius of Quicken Loans Arena (Four days of convention) * There should be a separate plan for the wrapped Bus Tour with a "farewell" press event starting in DC, then events in Philly, across Pennsylvania and around Ohio before arriving in Cleveland to be our home base / mobile backdrop for counter-convention. But not as much planning for this - it will be the same event over and over, just in different markets. * There should also be a separate plan for surrogate booking, but this will be on a more ad hoc basis, and we don't need to do as much prep. Monday, July 18 Press events: * Morning: Press Breakfast (Cleveland) * Serve breakfast including Bailey's and cereal * Milk cartons featuring Republicans who will be absent from the convention * Surrogate: TBD * Afternoon: Live Jerry Springer Show from Cleveland Handout: * Masquerade Masks so people can disguise themselves - won't be noticed as Trump delegates * Trump Tabloid - great for dumping oppo out. Comms/Research has to do a deep dive on what we want to put in here, but this a creative way to dump a load of oppo on reporters in a fun, creative way. * Article: "Donald Trump -- He's Just Like Us!" * Advice column: "How to Talk to Women, by Donald Trump" * Horoscope: "What would your life be like with Trump in the White House? * Ad: Success for Men * Mad libs * Crossword puzzle Digital: * Launch Snapchat filters * Launch Spotify playlist of artists who have called on Trump to stop playing their music at his rallies * Winner of contest (to send Cleveland residents out of the state during the convention) is given their ticket and featured on social media Other: * Volunteers dressed as limo drivers at the airport holding signs with messaging about Trump to "greet" RNC members Tuesday, July 19 Press events: * Morning: "Press conference" with cardboard cutouts of GOPers absent from convention * Afternoon: Find a structurally-deficient bridge to do a presser in front of. Surrogate: Anthony Foxx? Handout: * "Go Trump Yourself" Kit * Spray Tan * Hair Dye * Tiny foam fingers / hand clappers * Dog Whistle * Regular whistle w/ message like "come to think about it - Trump isn't subtle about his hate" Digital: * Video ad release featuring celebrities who have played presidents on TV / film Wednesday, July 20 Press event: * Morning: Simultaneous anti-Trump events happening in every media market in the state * Afternoon: Happy Hour / Reception for reporters * Themes: need a break from misogyny, racism, etc.? Come hang out with Democrats! * Offer food from countries Trump has offended: Tacos, Hummus + Pita, Chinese food, Fish & Chips. Celebrity chef - Jose Andres? Tom Collichio? Handout: * "Trump Successful Businessman Starter Kit" * Check from "your Dad" for $40 million * Diploma from Trump University * Need more ideas here. Digital: * Release Spotify playlist of artists who have asked Trump's campaign not to play songs at their rallies or who have distanced themselves from the GOP Thursday, July 21 Press event: * Democratic "Unity" Press conference with Bernie backers (Nina Turner, Marcy Kaptur) and Hillary backers (Sherrod Brown, others in House delegation) pledging unity, previewing DNC Handout: * Trumpocalypse Survival kit (tote bag) * Barf bag * Tylenol/Advil * Clothespin (to hold nose while voting for Trump) * Alka Seltzer/Pepto Bismol (because you're going to be sick to your stomach after voting for Trump) Digital: * Promote Trump Against Humanity (if Cards Against Humanity creates it) * Push out "Billy on the Street" Video Eric Walker [email protected]<mailto:[email protected]> 732-991-1489 @ericmwalker<https://twitter.com/ericmwalker>