EFTA00587585.pdf

CAREN KELMAN EDWARDS 5031 Pacific Village Drive Mobile: Carpinteria, CA 93013 PROFILE Seasoned executive experienced in biopharmaceutical, software, medical device and healthcare industries. Specialized business focus, including publications and seminar presentations, on opportunities at the intersection of IT and the Biosciences. Specific expertise in strategic planning, business development and marketing management. Significant experience creating partnerships and developing product launches including; a multimillion-dollar corporate partnership and the worldwide product launch and on-going marketing responsibility for a $160 million computer product business. Demonstrated ability working with early stage companies. PROFESSIONAL EXPERIENCE BIOCOMPUTING ASSOCIATES Nationwide engagements Current 1986-2006 Principal Consultant Create business strategies and analyze new business opportunities, provide M&A and investment due diligence, execute business development and partnering activities, perform market research and marketing plans for emerging companies, large corporations and venture investors. Speaker and co-founder of The Biotech Conference at Laguna Niguel. Clients list includes: Pfizer, Pharmacia, Salick Healthcare, IBM Almaden Research, 3M, Apple Computer, Microsoft, Autodesk, Xerox, AMOCO Technologies, National Center for Computing Applications, 12 Venture Capital investors. For expanded client list see attachment which follows. POWER OF MINUS 9 CORPORATION Santa Barbara, CA 2007-2008 CEO and Cofounder Commercialized nanoscale simulation and design software developed at UCSB. Negotiated exclusive license to NVIDIA Corp. POLYS GROUP Santa Barbara, CA 2006-2007 VP Business Development for orthopedic medical devices company. Recruited and collaborated with physicians on: clinical trials, product design, and medical advisory board. BIOCOMPUTING ASSOCIATES Nationwide engagements 1986-2006 Principal Consultant, Strategic Consulting (see above and attachment) CUSTOM SOLUTIONS, INC. Mountain View, CA 1985-1987 VP Marketing and Cofounder Created "Go to Market Plan" that secured venture financing and launched this vertical market software company. Responsible for product management, documentation, marketing communications and telemarketing. Company sold to competitor. EFTA00587585 AT&T/DIGITAL RESEARCH Pacific Grove and Palo Alto CA 1983-1985 Marketing Director, UNIX Library Created UNIX software publishing business. Contracted publishing partnerships for 20 software products. Responsible for marketing communications product marketing, documentation, quality assurance and technical support, staff. Retail Library Manager Contracted with vendors to create a software publishing business for PC software. Directed the marketing and support programs for over 500 software vendors. HEWLETT-PACKARD CORPORATION Cupertino, CA 1979-1983 Marketing Manager Managed software product acquisition group of 4 product managers. Acquired and marketed software products from 6 companies. Identified potential partners, structured relationships and negotiated contracts. Responsible for on-going partnerships, marketing, pricing, forecasting. Product Manager Created "Go to Market Plan" for HP 125 Personal Computer. Responsible for all marketing programs HP'S first personal computer, which generated over $160 million in revenue. Introduced product to European market, trained the European sales force in 5 countries, and sold to key corporate accounts. Produced HP 125 sales videotape which won the Bronze award in the 1981 New York International Film and Video Competition EDUCATION • MIT Sloan School of Management, MS in Management Boston, MA • Johns Hopkins University Department of Biophysics, Baltimore, MD Graduate student and Teaching Assistant • Johns Hopkins University, BS in Natural Sciences Baltimore, MD • American Chemical Society Washington, DC Certificate in computational chemistry and molecular modeling PUBLICATIONS • Contributing science journalist to: Genetic Engineering News, I/O Publishing, BioVenture View Publishing • Recent Articles in Genetic Engineering News: Systems Biology Draws on In Silico Methods, and Personalized Medicine: the Promise of Pharmacogenetics. INTERESTS Ocean sailing. U.S. Coast Guard 100 Ton Commercial Masters License. Officer in the Merchant Marines US Coast Guard Emergency Medical Training: Coast Guard requirement for Ship's Chief Medical Officer EFTA00587586  BioComputing Associates Selected Projects Pfizer: Analyzed and advised on the selection and acquisition of a molecular modeling software company. Engaged by acquisition team. Price Waterhouse Technology Center: Created and delivered seminar presentation on Rational Drug Design and the potential cost savings for the pharmaceutical Industry. Engaged by Director. Pharmacia Corporation: Evaluated improving drug development timelines through the use of molecular modeling software in identifying lead compounds. Engaged by Director Business Development Amoco Technologies: Identified opportunities for computer based imaging technologies in the Biosciences industry. Engaged by VP of Emerging Technologies National Center for Supercomputing Applications: Identified opportunities for applying computational methods to molecular recognition, protein engineering, and genome sequencing. Engaged by Director of the NCSA. Apple Computer: Created Strategic Plan for Scientific Markets and supported key pharmaceutical and chemical industry partners. Conducted primary market research with physicians on the requirements for mobile technology in hospital care and office practice. Developed Vertical Market Strategy for Apple Developers. Analyzed operating system market share/ and strategy. Engaged by: VP Technology, VP Corp Strategy, VP Marketing Handheld 3M Corporation: Developed 5-year strategic plan for the Visual Systems Division, identified acquisition candidates, facilitated partnerships/negotiations, developed business model. Leveraged meeting Management Institute resources and strategy. Engaged by Division Vice President. IBM Almaden Research Center: Analyzed commercial opportunities for research projects in the chemistry market and recommended specific investments. Engaged by Director of Research at IBM Almaden, currently Director of Research for IBM Corporation. Pointe Conception Medical: Business development consulting to early stage company creating innovative endoscopic video system. Managed contract with major OEM/strategic Partner. Engaged by President. Microsoft Corporation: Analyzed sales and pricing model for Microsoft Office. Partnered with Bud Hyler, Logical Marketing, Engaged by VP of Marketing. Xerox Corporation: Developed product positioning for multifunction fax device. Engaged by Division VP. JobAps Inc. Strategic advisor to the CEO of this SAAS Web based Public Sector Software Company. Evaluated opportunities for investment and acquisition. EFTA00587587 Palm One: Developed strategy for president of this operating system spin-off of Palm Computing. Engaged by President. Federal Reserve Technology Center: Developed overview and opportunity analysis of image processing and digital check processing technologies. Engaged by the Director of Research, Federal Reserve Technology Center. Progenix: Analyzed and selected a hardware platform for image-based analysis of electrophoresis data. Engaged by Marketing VP. Oxford Molecular: Strategic Advisor to the President of this molecular biology software company. Venture Capital Clients Provided technical and market due diligence in addition to interim management for portfolio companies. Reviewed business plans, analyzed technology, business models, and researched markets. Specifically analyzed healthcare and medical device investment opportunities requiring due diligence with physicians Asset Management Institutional Venture Partners Dougery Wilder & Howard Kleiner Perkins Caulfield & Byers Fairfield Venture Partners Marathon Venture Partners Greylock Management Mayfield Fund Hancock Venture Partners Jasper Capital EFTA00587588 EFTA00587589