podesta_email_11518.txt

podesta-emails 1,061 words email

P17 P19 V16 P22 D4

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– Sanders is going up tomorrow with significant (1,200-1,600 pts) Ohio and Illinois and a small buy in Missouri. Our plan all along had been to go as soon as he goes, so that’s what we plan to do tomorrow – with fairly aggressive buys in the main media markets in those states (up to 2,400 points). We’ll get updated competitives around asap, but along the lines of what a group of us discussed the other day, we’re suggesting we initially launch with this battery (combining our basic core message spot with a top-testing narrower approach): Illinois: dual track “Breaking Barriers” with “Johnson Control” (top testing message in Illinois poll; ad tested well in last week’s groups) Missouri and Ohio: dual track “Breaking Barriers” and “Valeant” (top testing message in those surveys – and top scoring ad in testing). And then we use tomorrow’s groups and the online ad-testing to help inform traffic changes for next week – and whether to stay in a corporate greed lane (wham bam), or move to education (as surveys suggested) or a jobs approach (perhaps if we’re enthralled in a trade debate). I think we’re all basically on the same page here, but please flag any concerns. Thanks, Oren Delivered-To: [email protected] Received: by 10.25.88.78 with SMTP id m75csp212343lfb; Thu, 3 Mar 2016 20:21:32 -0800 (PST) X-Received: by 10.202.49.12 with SMTP id x12mr4534860oix.106.1457065292642; Thu, 03 Mar 2016 20:21:32 -0800 (PST) Return-Path: <[email protected]> Received: from mail-ob0-x234.google.com (mail-ob0-x234.google.com. [2607:f8b0:4003:c01::234]) by mx.google.com with ESMTPS id j204si998961oif.61.2016.03.03.20.21.32 for <[email protected]> (version=TLS1_2 cipher=ECDHE-RSA-AES128-GCM-SHA256 bits=128/128); Thu, 03 Mar 2016 20:21:32 -0800 (PST) Received-SPF: pass (google.com: domain of [email protected] designates 2607:f8b0:4003:c01::234 as permitted sender) client-ip=2607:f8b0:4003:c01::234; Authentication-Results: mx.google.com; spf=pass (google.com: domain of [email protected] designates 2607:f8b0:4003:c01::234 as permitted sender) [email protected]; dkim=pass [email protected]; dmarc=pass (p=QUARANTINE dis=NONE) header.from=hillaryclinton.com Received: by mail-ob0-x234.google.com with SMTP id ts10so39148964obc.1 for <[email protected]>; Thu, 03 Mar 2016 20:21:32 -0800 (PST) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=hillaryclinton.com; s=google; h=from:mime-version:thread-index:date:message-id:subject:to:cc; bh=C1zBNoiFitHiA/QvOgCCo4z2pfG2me9K/SS7lQvvHjc=; b=X3QBBKDxMZVdul7vgQK281no60eMSJRhshaevNIBulk20yt/eJZ7I/MLD8e5MqZ5bT wz+npVQyxp2FQMojwoWgzzgP+gp30JJB7pg/H6LEC4jyZjAuwqI27Qahe6Ee0s+VxmXi Uq3NP7a1KKEZZeCPSjcLMJHMtcxtny6HyRg7o= X-Google-DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=1e100.net; s=20130820; h=x-gm-message-state:from:mime-version:thread-index:date:message-id :subject:to:cc; bh=C1zBNoiFitHiA/QvOgCCo4z2pfG2me9K/SS7lQvvHjc=; b=YQ9UrT//vreOwSHBmivWMWxcSRsdLktn0km164qDk71iMS1f1YHPCiT1Cez64LZVmw ylBUlFt6Wejsyh9k44FTUeAqA0LPxFW8hFr8FaWf5eU5m//izVkRMwYJoxyk5b6iscYd q/+VozXgaYWiINOVuDL9j7lbuKGACEXj4CCG9G5Wuii9kBhLc/yhUXiWR97YcaHCLGyP gbPDAZIF/81OUfLdcFmsXzxn6t+v5yDkbhBD6s7U2IAvmEgoNJvQ98ZE0R6yecgUY3vP mxQqHPW7IZkCuDfZCelTJg2Qq/t0G8SUPn2NWLbzj5QbOlrBmApSMF76Hi5PeYQQZJPM 8FHA== X-Gm-Message-State: AD7BkJIIz/BaxymMMKhDuViGMWPLvsZpLDtOGnXvjFOoebiWr8AZjXLetM+IdBUizW8WFrnKYPyVPnl5Y7zLD6Mh X-Received: by 10.182.38.199 with SMTP id i7mr4788988obk.86.1457065292028; Thu, 03 Mar 2016 20:21:32 -0800 (PST) From: Oren Shur <[email protected]> MIME-Version: 1.0 X-Mailer: Microsoft Outlook 15.0 Thread-Index: AdF1yLaevUdOFdN7STqS+4OfYsAeRw== Date: Thu, 3 Mar 2016 23:21:31 -0500 Message-ID: <[email protected]> Subject: TV ads - update To: Joel Benenson <[email protected]>, John Podesta <[email protected]>, "Margolis, Jim" <[email protected]>, Mandy Grunwald <[email protected]>, David Binder <[email protected]>, John Anzalone <[email protected]>, Rich Davis <[email protected]>, David Dixon <[email protected]>, Jim Andrews <[email protected]>, Anson Kaye <[email protected]>, "Rimel, John" <[email protected]> CC: Robby Mook <[email protected]> Content-Type: multipart/alternative; boundary=001a11c32ddc257fbc052d31737f --001a11c32ddc257fbc052d31737f Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable Team =E2=80=93 Sanders is going up tomorrow with significant (1,200-1,600 pts) Ohio and Illinois and a small buy in Missouri. Our plan all along had been to go as soon as he goes, so that=E2=80=99s what we plan to do tomorrow =E2=80=93 wi= th fairly aggressive buys in the main media markets in those states (up to 2,400 points). We=E2=80=99ll get updated competitives around asap, but along the= lines of what a group of us discussed the other day, we=E2=80=99re suggesting we initially launch with this battery (combining our basic core message spot with a top-testing narrower approach): Illinois: dual track =E2=80=9CBreaking Barriers=E2=80=9D with =E2=80=9CJohn= son Control=E2=80=9D (top testing message in Illinois poll; ad tested well in last week=E2=80=99s gro= ups) Missouri and Ohio: dual track =E2=80=9CBreaking Barriers=E2=80=9D and =E2= =80=9CValeant=E2=80=9D (top testing message in those surveys =E2=80=93 and top scoring ad in testing). And then we use tomorrow=E2=80=99s groups and the online ad-testing to help= inform traffic changes for next week =E2=80=93 and whether to stay in a corporate= greed lane (wham bam), or move to education (as surveys suggested) or a jobs approach (perhaps if we=E2=80=99re enthralled in a trade debate). I think we=E2=80=99re all basically on the same page here, but please flag = any concerns. Thanks, Oren --001a11c32ddc257fbc052d31737f Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable <html><head><meta http-equiv=3D"Content-Type" content=3D"text/html; charset= =3Dus-ascii"><meta name=3D"Generator" content=3D"Microsoft Word 15 (filtere= d medium)"><style><!-- /* Font Definitions */ @font-face {font-family:"Cambria Math"; panose-1:2 4 5 3 5 4 6 3 2 4;} @font-face {font-family:Calibri; panose-1:2 15 5 2 2 2 4 3 2 4;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {margin:0in; margin-bottom:.0001pt; font-size:11.0pt; font-family:"Calibri",sans-serif;} a:link, span.MsoHyperlink {mso-style-priority:99; color:#0563C1; text-decoration:underline;} a:visited, span.MsoHyperlinkFollowed {mso-style-priority:99; color:#954F72; text-decoration:underline;} span.EmailStyle17 {mso-style-type:personal-compose; font-family:"Calibri",sans-serif; color:windowtext;} .MsoChpDefault {mso-style-type:export-only; font-family:"Calibri",sans-serif;} @page WordSection1 {size:8.5in 11.0in; margin:1.0in 1.0in 1.0in 1.0in;} div.WordSection1 {page:WordSection1;} --></style></head><body lang=3D"EN-US" link=3D"#0563C1" vlink=3D"#954F72"><= div class=3D"WordSection1"><p class=3D"MsoNormal">Team =E2=80=93 </p><p cla= ss=3D"MsoNormal">=C2=A0</p><p class=3D"MsoNormal">Sanders is going up tomor= row with significant (1,200-1,600 pts) Ohio and Illinois and a small buy in= Missouri.=C2=A0 Our plan all along had been to go as soon as he goes, so t= hat=E2=80=99s what we plan to do tomorrow =E2=80=93 with fairly aggressive = buys in the main media markets in those states (up to 2,400 points).=C2=A0 = We=E2=80=99ll get updated competitives around asap, but along the lines of = what a group of us discussed the other day, we=E2=80=99re suggesting we ini= tially launch with this battery (combining our basic core message spot with= a top-testing narrower approach): =C2=A0</p><p class=3D"MsoNormal">=C2=A0<= /p><p class=3D"MsoNormal" style=3D"margin-bottom:12.0pt">Illinois: dual tra= ck =E2=80=9CBreaking Barriers=E2=80=9D with =E2=80=9CJohnson Control=E2=80= =9D (top testing message in Illinois poll; ad tested well in last week=E2= =80=99s groups)<br><br>Missouri and Ohio: dual track =E2=80=9CBreaking Barr= iers=E2=80=9D and =E2=80=9CValeant=E2=80=9D (top testing message in those s= urveys =E2=80=93 and top scoring ad in testing). <br><br>And then we use to= morrow=E2=80=99s groups and the online ad-testing to help inform traffic ch= anges for next week =E2=80=93 =C2=A0and whether to stay in a corporate gree= d lane (wham bam), or move to education (as surveys suggested) or a jobs ap= proach (perhaps if we=E2=80=99re enthralled in a trade debate). </p><p clas= s=3D"MsoNormal" style=3D"margin-bottom:12.0pt">I think we=E2=80=99re all ba= sically on the same page here, but please flag any concerns.</p><p class=3D= "MsoNormal" style=3D"margin-bottom:12.0pt">Thanks,<br><br>Oren </p><p class= =3D"MsoNormal">=C2=A0</p></div></body></html> --001a11c32ddc257fbc052d31737f--