Fwd: Messaging Memo for 9:30am Call

podesta-emails 1,333 words email

P17 V11 V16 P19 D6

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mentions the Foundation a few times. Any chance that you discussed that with her at all? I personally wouldn't suggest highlighting her Foundation work after election day but I recognizet hat's a much larger discussion with her! ---------- Forwarded message ---------- From: Cheryl Mills <[email protected]> Date: Sun, Oct 26, 2014 at 5:05 AM Subject: Re: Messaging Memo for 9:30am Call To: Nick Merrill <[email protected]> Cc: Jake Sullivan <[email protected]>, Philippe Reines < [email protected]>, John Podesta <[email protected]>, Robby Mook < [email protected]> A two assumptions: 1. That we will run draft framework and message by others. 2. That we will put ourselves on timeline to discuss this with her this week. On draft - My comments below are in text in caps in relevant sections (cut where i agreed to reduce length) - sorry on iPhone so no track changes or separate document: . Introduction [AGREE WITH OBSERVATIONS AND AUDIENCE TARGET OF THE INTRODUCTION] . Talking points NOTE: These are written in HRC’s voice but once agreed upon can be adapted for the communications team, surrogates, etc. Q: ​Are you running for President? • I have not made a final decision. Ultimately though, I am hoping to get to “Yes” • But this is a very personal decision for me, as I IMAGINE IT IS FOR OTHERS weighing something like this. HAVING WALKED THIS PATH UNSUCCESSFULLY BEFORE, HOW HARD YOU MUST WORK TO EARN THE TRUST OF AMERICANS WHO [WANT|NEED FILL IN]. THAT'S WHY I WANT to make THIS DECISION on my own schedule, with as much thought AND INFORMATION as possible to GUIDE ME. • I’ve had a wonderful year and a half since stepping down as Secretary. I launched my Foundation programs, wrote a book about my TIME as Secretary of State, I gave speeches to organizations and causes. ONLY IN THE LAST FEW MONTHS, HAVE I GONE out and fought for THE values I WANT FOR OUR COUNTRY IN OUR ELECTED LEADERS in the midterms. • [TKTK language based on the outcome of the election] • So the next few months are going to be invaluable as I turn my attention to this decision in earnest. I’m going to be talking to all kinds of people around the country about how to keep moving this country forward, about how we can do better. And I’m going to be talking to people who have insight into how a presidential campaign needs to look in 2015 & 2016 to have the best chance of success. I’m going to LEARN as much as possible so I can make an informed a decision about what’s best for me and what’s best for our country. . Managing the Message [AGREE WITH SURROGACY FRAMEWORK] . Transparency We should view this period as a pre-cursor to what would give way to a larger strategy should she decide to run. Central to that will be communicating to the press how HRC is approaching this next phase. [AGREE] Our message, put simply, is this: “HRC is talking to a wide swath of people about all of the issues that will affect the future of this country, how she can impact that debate, and how a campaign TODAY SHOULD WORK. SHE WANTS TO FIND AND UNDERSTAND the best, forward-looking ideas. SO SHE WILL cast a wide net. She may not agree with everyone, and they may not agree with her; but she wants to hear from people. . Execution 1. After Election Day, we work with a reporter to write about what the coming months will look like. We convey that while HRC has not decided whether to run, we expand on her public answers by explaining that she plans to spend time talking to people who have new ideas. Elements of such a story should include: • A sampling of people she will be reaching out to, with a heavy does on new faces and previously unsupportive faces; • Her reaching out to several key power centers, such as Elizabeth Warren; THE LIST BELOW WORRIES ME - IT IS CLOSE TO THE SAME LIST YOU COULD HAVE PUT IN 2008 (WHICH YOU FLAG AS IMPORTANT TO ADDRESS FURTHER DOWN IN THIS SECTION). I WOULD SHORTEN AND/OR CATEGORIZE DIFFERENTLY AND I WOULD CONSIDER INTRODUCING NEW NAMES - REALIZE THIS IS HARD AS IT ALSO GOES TO WHO YOU WANT PRESS REACHING OUT TO AS AN AUTHORITATIVE VOICE BUT I WANT TO FLAG THIS AS AN AREA I WOULD WELCOME DISCUSSION ON OUR CALL • A basic list of those who legitimately have insight into the process and her thinking – including: o Maggie o CDM o John o Huma o Jake o Philippe o Capricia o Minyon o HRC Personal Staff • Similar thought needs to be given to who – if anyone – around WJC & CVC should be named – or if the point should be conveyed that they are holding their advice close to the vest. Obviously this is not as much of an issue with CVC, but the extended WJC network remains the most difficult to stay synced up with; [WE NEED TO TRY WITH "THE CLOSE TO THE VEST" APPROACH YOU OFFER FOR WJC BECAUSE HE TOO NEEDS A NARRATIVE CHANGE FROM HOW HE IS PERCEIVED TO HAVE ENGAGED LAST TIME AND WE SHOULD BE SMART ABOUT HOW SHE, HE AND THOSE TALKING CONVEY THAT BEGINNING NOW] • State clearly and strongly that no personnel decisions have been made of any kind, and any assumptions of such are only that – assumptions, unfounded at that; 2. Once the story runs, we determine a natural time and place for HRC to convey her evolution of thought to a public audience. We will work with the schedule to determine what timing and setting works best. [AGREE WITH REST] . Conclusion The goal of the next 8 weeks should be to practice discipline by conveying a simple message to a wide audience to preserve HRC’s ability to be thoughtful and make decisions on her own terms, with an increasing eye toward how such a strategy would evolve if/when she “Gets to yes.” And as stated at top, she and we need to do so as genuinely and as authentically as possible. [TOTALLY AGREE] cdm cdm On Oct 25, 2014, at 11:12 PM, Nick Merrill <[email protected]> wrote: Hi everyone, Attached please find a memo that Philippe and I put together that we think captures our conversation last weekend on a beginning frame for how to position HRC, ourselves, and our surrogates following Election Day, along with some of our ideas on how to execute. Talk to you all in the morning. Nick On 10/22/14, 11:19 AM, "Joanne Laszczych" <[email protected]> wrote: Call is confirmed for 9:30am EDT on Sunday, 10/26. Please use: Dial i: 1-530-881-1000 Code: 742374# -----Original Message----- From: Cheryl Mills [mailto:[email protected] <[email protected]>] Sent: Wednesday, October 22, 2014 3:24 AM To: Jake Sullivan Cc: Philippe Reines; Nicholas S Merrill; John Podesta; Robby Mook; Joanne Laszczych Subject: Re: Follow - up Call Does 930am work better for folks then? cdm On Oct 21, 2014, at 11:45 PM, Jake Sullivan <[email protected]> wrote: I'll be on a flight and could do 930 (Robby and I were skedded to speak then) On Oct 21, 2014, at 8:17 PM, Cheryl Mills <[email protected]> wrote: Dear all Can you advise Joanne if a call at 9am Sunday will work for a follow up call? Best. cdm <Memo 11.5.docx>