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THE WALL STREET JOURNAL.
China Begins to Lose Edge as World's
Factory Floor
By YaJun Zhang: January 16, 2013
BEIJING—China is losing its competitive edge as a low-cost manufacturing base, new data
suggest, with makers of everything from handbags to shirts to basic electronic components
relocating to cheaper locales like Southeast Asia.
The shift-illustrated in weakened foreign
investment in China—has pluses and minuses for an
economy key to global growth. Beijing wants to shift
to higher-value production and to see incomes rise.
But a de-emphasis on manufacturing puts pressure
on leaders to make sure jobs are created in other
sectors to keep the world's No. 2 economy
Workers package Nescafe at a Nestle factory
in Dongguan in southern China's humming.
Guangdong province.
Total foreign direct investment flowing into China fell 3.7% in 2012 to $111.72 billion, the
Ministry of Commerce said Wednesday, the first annual decline since the fallout from the
global financial crisis in 2009.
Then, a 13% fall in foreign investment into China reflected dire conditions for business in the
U.S. and Europe, and global risk aversion, which choked off capital flows. Economists say the
drop in 2012 is partly cyclical, driven by slowing overall growth in China and Europe's
prolonged debt crisis.
But it also is the result of a long-term trend of rising wages and other costs that have made
China less attractive, especially for basic manufacturing, economists say.
By contrast, foreign direct investment into Thailand grew by about 63% in 2012, and
Indonesia investment was up 27% in the first nine months of last year.
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Coronet SpA, an Italian maker of synthetic leather with production in the southern Chinese
province of Guangdong, plans a new factory in Vietnam to take advantage of lower labor
costs and to be closer to its customers in the shoe and handbag businesses, many of which
have already moved there.
"A lot of our customers are already moving a part of
their business in Far Eastern countries with lower
working cost," said Jarno Tagliarini, Coronet chief
executive. "Considering all the countries available,
we think that Vietnam is the most developed one."
Foreign capital helped build China into a low-cost
Electric cars are manufactured near Beijing. manufacturing powerhouse and global growth
engine. But its increasingly urban population now has higher expectations in terms of wages
and working conditions and louder objections to the pollution that often comes with low-level
manufacturing — demands that have eroded China's cost advantage.
China's leaders are moving to shift the economy away from its traditional reliance on low-end
manufacturing and heavy investment spending, seeking to build a stronger consumer base at
home. A breakdown of Wednesday's figures suggests a tentative move in that direction:
While foreign direct investment in manufacturing contracted by 6.2% in 2012, investment in
the service sector excluding the property market rose 4.8%.
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"We have noticed some migration by companies,
but this is a normal migration. It's not accurate to say there has been a large-scale shift of
manufacturing [foreign investment] to other countries," he said. But he added, "You couldn't
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EFTA01092131
say we are happy to see this development. We still hope to actively attract foreign
investment."
Commerce Minister Chen Deming on Tuesday gave a tepid forecast for investment in 2013,
saying it will likely be about the same as last year.
China's foreign-investment data come with some uncertainty. Another set of numbers from
China's central bank that includes profits that foreign firms reinvest there shows growth in the
first nine months of 2012, according to an analysis by Thilo Hanemann, research director at
Rhodium Group. But the figures, which he said may be subject to significant revisions, also
show investment growth close to zero over the past two years.
With the lion's share of investment in China now coming from domestic sources, the impact of
falling foreign investment on growth will be limited. But an erosion of manufacturing's
importance underlines the challenge for China's leaders in finding new sources of growth in
domestic consumption and higher-level industry.
For China's neighbors, the trend means more opportunities. Southeast Asian nations, which
claimed 2% of global foreign investment in the wake of the 1997 Asian financial crisis, now
account for about 7.6%, approaching China's 8.1%, according to HSBC calculations.
Asian firms accounted for much of the investment drop in China. Investment from 10 Asian
economies—Hong Kong, Taiwan, Macau, Japan, the Philippines, Thailand, Malaysia,
Singapore, Indonesia and South Korea—fell 4.8% last year and accounted for about 82% of
the total. Hong Kong was the single biggest investor, reflecting in part money from mainland
investors being recycled back into the country.
One country that could play a decisive role in speeding up the shift away from China is
Japan. Japanese investment into China rose 16% from a year earlier, but worsening relations
over a set of disputed islands could prompt Japanese firms to look elsewhere. In September,
Japanese cars and businesses were ransacked by rioters in anti-Japan protests across
China.
Many Japanese companies are already looking for a second production base to hedge their
China exposure. For example, while foreign investment into Vietnam declined by 15% in
2012, a reflection of macroeconomic challenges there such as high inflation, investment from
Japan into Vietnam more than doubled due in part to Japanese companies' efforts to look for
alternatives to China.
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In Thailand and Vietnam, Japan was the single largest source of investment last year. In
Indonesia, it was second behind Singapore.
Minoru Ikeda of the Shanghai office of the privately funded Japan-China Economic Relations
and Trade Centre, says the center—which encourages Japanese investment in China—has
seen inquiries about new ventures dry up; as of Wednesday his team hadn't handled any new
investment-related inquiries since tensions peaked.
In an October survey of Japanese companies by the government-linked Japan External
Trade Organization, 52% of respondents planned to expand business operations in China
over the next one to two years, down from 67% in the survey the previous year.
Yoichi Maie, director of Jetro's China and North Asia Division, said there were several
reasons for the decline, notably rising labor costs, and that political tensions were not the
most important factor.
Mr. Maie also stressed that there are limits to the ability of Japanese companies to diversify
away from China. "There is no alternative to China for Japanese companies," he said. "No
other country—except for the U.S.-offers such a large market and highly established
production networks."
A shift to other countries doesn't mean companies are abandoning China. In a survey of
about 300 members of the American Chamber of Commerce in China, 58% said the country
remains in the top three investment priorities, up from 47% in 2011. But only 20% said China
was their No. 1 investment priority last year, compared with 31% in 2011.
Many are also looking at moving from China's coastal manufacturing cities to its lower-cost
inland regions. A poll in May by the Federation of Hong Kong Industries showed that about
10% of Hong Kong companies located in China's Pearl River Delta are considering a move to
Southeast Asia due to rising costs, while 13% are considering moving to inland provinces.
HSBC economist Trinh Nguyen estimates that Chinese manufacturing wages rose by around
20% per year between 2005 and 2011, giving companies a strong incentive to start looking
elsewhere for labor-intensive production.
"The total amount of capital flowing in China will be still robust, but the growth will decelerate.
The nature of [foreign investment] will become more domestic-market-oriented than export-
oriented," Ms. Nguyen said.
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Not all of the shift out of China involves low-end industries such as garment-making.
Wintek Corp., a Taiwanese company with about 50,000 workers globally that makes
smartphone components for companies including Apple Inc. said in October it will invest $930
million in four new plants in Vietnam to make displays and touch screens.
A Wintek spokesman said the company is still committed to expanding its existing facilities in
the southern Chinese city of Dongguan and the province of Jiangsu, two traditional hubs for
Chinese manufacturing. "To mitigate the impact from rising labor and rental costs, we are
producing more value-added products in our Dongguan and Jiangsu factories," he said.
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