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Associates
AutoFi I Private Company Profile
General Information pblD: 152767-81
Description
Developer of a online auto financing platform designed to help prospective car buyers purchase and finance vehicles
from a dealership's website. The company's online auto financing platform connects car buyers to authorized
dealerships and lenders to automate the car buying process through the mobile application, including vehicle selection
and financing process, enabling auto buyers to finance and purchase vehicles online in minutes.
Most Recent Financing Status (as of 07-Dec-2018)
The company raised $11.5 million Series A of venture funding from Crosslink Capital, Hard Yaka Lerer Hippeau
Ventures, Ford Motor Credit, Santander InnoVentures and other undisclosed investors on February 14, 2018. The funds
will be used to grow beyond Ford Credit and expand into international markets.
Entity Type Private Company Year Founded 2014
Website www.autofi.com Universe Venture Capital
Legal Name AutoFi, Inc. Primary Industry Financial Software
Business Status Generating Revenue Other Industries Vertical Market Software
Ownership Status Privately Held (backing) Verticals FinTech, Mobile, SaaS, TMT
Financing Status Venture Capital-Backed Employees 17
Contact Information
Primary Contact Primary Office
Kevin Singerrnan 444 De Haro Street
Co-Founder, Chief Executive Officer & Board Member Suite 220
San Francisco, CA 94107
Phone: United States
Phone:
Top 5 Similar Companies
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EFTA00807393
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Comparisons
AutoFi Octane Lending ' LendTech til, Nimble
Australia
Description Developer of a online Developer of a point of Provider of a loan point of Developer of mobile
auto financing platform sales financing sale platform designed for application for online
designed to help platform created to banks, credit unions and lending services.
prospective car buyers simplify power-sports private lenders.
purchase and finance financing process.
vehicles from a
dealership's website.
Primary Industry Financial Software Financial Software Vertical Market Software Vertical Market
Software
HQ Location San Francisco, CA New York, NY San Francisco, CA Southport, Australia
Employees 17 I 2017 6 I 2016 20 I 2018 86 I 2015
Total Raised 531.00M 569.14M $0.02M $41.50M
Post Valuation 566.50M I 14-Feb-2018 5128.45M I 29-May- $0.33M I 01-Jun-2017
2018
Last Financing 511.50M 12018/Early 513.45M 12018/Early $0.02M I $20.00M
Details Stage VC (Series A) Stage VC (Series B) 2017/Accelerator/Incubator 2016/Unsecured Debt
Current Executives (5)
Name Title Board Office Phone Email
Seats
Kevin Singerrylan Co-Founder, Chief 1 San Francisco, +1 (888) 447-9360
Executive Officer & CA
Board Member
Mandar Gokhale Co-Founder & Chief San Francisco, +1 (888) 447-9360
Technology Officer CA
Chris Trailer Chief Architect & San Francisco, +1 (888) 447-9360
Chief Information CA
Security Officer
Jonathan Schenk Chief Revenue San Francisco, +1 (888) 447-9360
Officer CA
Steve Vines Director, Sales San Francisco, +1 (888) 447-9360 [email protected]
CA
EFTA00807394
Current Board Members (2)
Name Title Representing Role Since Phone Email
David Partner Crosslink Capital Board Oct
Silverman Member 2015
JD
Kevin Co-Founder, Chief AutoFi Co- Jul
Singerman Executive Officer Founder, 2015
& Board Member Chief
Executive
Officer &
Board
Member
Deal History (4)
# Deal Type Date Amount Raised to Pre-Val Post-Val Status Stage
Date
4. Early Stage VC 14-Feb- $11.50M 531.00M 555.00M 566.50M Completed Generating
(Series A) 2018 Revenue
3. Corporate 23-Jan-2017 519.50M Completed Generating
Revenue
2. Seed Round 23-May- $17.00M $19.50M 518.64M $21.46M Completed Startup
2016
1. Seed Round 15-Oct- $2.50M $2.50M 58.76M $11.26M Completed Startup
2015
t Indicates an Add-On
E Estimated
CAP TABLE HISTORY (as of 14-Feb-2018)
Stock # Of Shares Par Original Liquidation Liquidation Conversion
Authorized Value Issue Price Pref. Multiple Price Owned
Series 3,464,509 50.000100 53.42 $3.42 lx $3.42 15.38%
A
Seed- 2,427,838 50.000100 51.48 $1.48 lx $1.48 12.78%
1
Seed 2,835,000 50.000100 50.90 $0.90 lx $0.90 14.92%
Series Terms for: A, Seed, Seed-1(as of 14-Feb-2018)
Participating vs. Non- Non-participating Cumulative/Non- Non-Cumulative
participating cumulative
Dividend Rights Yes Anti-dilution Provisions Weighted
Average
Redemption Rights No
Board Voting Rights Yes
General Voting Rights Yes
EFTA00807395
Deal #4: Early Stage VC (Series A), $11.5M, Completed; 14-Feb-2018
VC Round 3 Round Financing Venture Capital- Total $11.50M
Deal Types Early Stage VC, Status Backed Invested
Series A Financing Venture Capital Capital
Deal Amount $11.50M Source Pre-money $55.00M
Raised to Date Valuation
Deal Status Completed $31.00M "
Post $66.50M
Deal Date 14-Feb-2018 Total Invested $11.50M
Valuation
Equity
Announced 22-Jun-2017 CEO/Lead Kevin
Date Investor 43.09%
Mgt Singerman
Ownership
Site San
Stock Split 1:1
Francisco, CA
Business Generating
Status Revenue
Deal Synopsis
The company raised $11.5 million Series A of venture funding from Crosslink Capital, Hard Yaka Lerer Hippeau
Ventures, Ford Motor Credit, Santander InnoVentures and other undisclosed investors on February 14, 2018. The funds
will be used to grow beyond Ford Credit and expand into international markets.
t Not necessarily a summation ofindividual debt figures
"Includes .514.18M of known debt; Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Preferred Conversion Ratio 1
Series of Stock A
Shares Sought 3,464,509
Price Per Share $3.42
Price Per Share calculated using the Weighted Average Method
SERIES A TERMS
Participating vs. Non- Non-participating Cumulative/Non- Non-Cumulative
participating cumulative
Dividend Rights Yes Anti-dilution Provisions Weighted
Average
Redemption Rights No
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
Stock # Of Shares Par Original Liquidation Liquidation Conversion
Authorized Value Issue Price Pref. Multiple Price Owned
Series 3,464,509 50.000100 53.42 $3.42 lx $3.42 15.38%
A
Seed- 2,427,838 50.000100 51.48 $1.48 lx $1.48 12.78%
1
Seed 2,835,000 50.000100 50.90 $0.90 lx $0.90 14.92%
Investors (4)
Investor Name Status Lead/Sole Comments
EFTA00807396
1. Crosslink Capital Follow-On No Lead Partner: David Silverman JD
Investor
Form of Payment: Cash
Fund 1: Crosslink Ventures VII
2. Hard Yaka New Investor No Form of Payment: Cash
3. Lerer Hippeau Ventures Follow-On No Form of Payment: Cash
Investor
Fund 1: Lerer Hippeau Ventures
CS
4. Santander InnoVentures New Investor No Form of Payment: Cash
Fund 1: Santander InnoVentures
Fund
E Estimated
Advisors (1)
# Advisor Name Service Type Hired By Comments
1. Fenwick & West Legal Advisor AutoFi
Tranches (2)
Tranche Date Amount Financing Type Comments
1. 23-Aug-2017 510.OOM Early Stage VC Stock Type: Preferred
Tranche Size Actual
Status:
Stock Series A
Type:
2. 14-Feb-2018 51.50M Early Stage VC Stock Type: Preferred
Tranche Size Actual
Status:
Stock Series A
Type:
Deal #3: Corporate, Completed; 23-Jan-2017
Deal Types Corporate Financing Venture Capital- CEO/Lead Kevin
Deal Status Completed Status Backed Mgt Singerman
Deal Date 23-Jan-2017 Financing Corporate Site San Francisco,
Source CA
Raised to $19.50M " Business Generating
Date Status Revenue
EFTA00807397
Deal Synopsis
The company received an undisclosed amount of financing from Ford Motor Credit on January 23, 2017.
Not necessarily a summation of individual debt figures
' Includes $14.18M of known debt; Does not include grant funding
Estimated
Advisors (1)
# Advisor Name Service Type Hired By Comments
1. Financial Technology Partners Advisor: AutoFi
General
Deal #2: Seed Round, $17M, Completed; 23-May-2016
VC Round 2 Round Financing Venture Capital- Total $17.00M
Deal Types Seed Round Status Backed Invested
Financing Venture Capital Capital
Deal Amount $17.00M
Source Pre-money $18.64M
Deal Status Completed Valuation
Total New Debt $14.18M
Deal Date 23-May-2016 Post $21.46M
Raised to Date $19.50M
% Acquired 13.13% Valuation
Total Invested $2.82M CEO/Lead Mgt Kevin
Equity Singerman
Investor 32.72% Site San
Ownership Francisco,
Stock Split 1:1 CA
Business Startup
Status
Deal Synopsis
The company raised 517 million of Seed-2 funding from lead investor Crosslink Capital on May 23, 2016, putting the
company's pre-money valuation at 518.64 million. Lerer Hippeau Ventures, Bruce Toll, Eniac Ventures, Silicon Valley
Bank and other undisclosed investors also participated. The round included a $14.18 million debt portion. The
company will use funds to scale the company's online point of sale financing solution at participating dealers.
I Not necessarily a summation ofindividual debt figures
"Includes $14.18M of known debt Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Preferred # of Shares Acquired 1,899,772
Shares Sought 2,427,839 Conversion Ratio 1
Price Per Share 51.48
Shares Sought and Price Per Share calculated using the Weighted Average Method
SEED-1 TERMS
Participating vs. Non- Non-participating Cumulative/Non- Non-Cumulative
participating cumulative
Dividend Rights Yes Anti-dilution Provisions Weighted
Average
Redemption Rights No
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
EFTA00807398
Stock # Of Shares Par Original Liquidation Liquidation Conversion
Authorized Value Issue Price Pref. Multiple Price Owned
Seed- 2,427,839 $0.000100 $1.48 $1.48 lx $1.48 13.13%
1
Seed 2,835,000 $0.000100 $0.90 $0.90 lx $0.90 19.59%
Investors (6)
Investor Name Status Lead/Sole Comments
1. Alrai Capital New Investor No Form of Payment: Cash
2. Bruce Toll New Investor No Lead Partner: Bruce Toll
Form of Payment: Cash
3. Crosslink Capital Follow-On Yes Lead Partner: David Silverman JD
Investor
Form of Payment: Cash
Fund 1: Crosslink Ventures VII
4. Eniac Ventures New Investor No Form of Payment: Cash
Fund 1: Eniac Special Beta
5. Lerer Hippeau Ventures Follow-On No Form of Payment: Cash
Investor
Fund 1: Lerer Hippeau Ventures
CS
6. Silicon Valley Bank New Investor No Form of Payment: Cash
E Estimated
Lenders & Debt Financings (0)
Debt Summary
Total New Debt $14.18M Not necessarily a summation of individual debt figures)
Other Debt $14.18M
Deal #1: Seed Round, $2.5M, Completed; 15-Oct-2015
EFTA00807399
VC Round 1 Round Financing Venture Capital- Total Invested $2.50M
Deal Types Seed Round Status Backed Capital
Deal Amount $2.50M Financing Venture Capital Pre-money $8.76M
Source Valuation
Deal Status Completed
Raised to Date $2.50M Post $11.26M
Deal Date 1S-Oct-2015 Valuation
Total Invested $2.50M
% Acquired 22.20% Equity CEO/Lead Mgt Jonathan
Palan
Investor 22.20%
Ownership Site San
Francisco,
Stock Split 1:1
CA
Business Startup
Status
Deal Synopsis
The company raised $2.5 million of seed funding in a deal led by Crosslink Capital on October 15, 2015, putting the
company's pre-money valuation at $8.76 million. Follow on Sandy Cass, ZenStone Venture Capital, 500 Startups,
Laconia Ventures, FJ Labs, Fabrice Grinda, Basset Investment Group and Lerer Hippeau Ventures also participated in
the round.
F Not necessarily a summation ofindividual debt figures
"Does not include grant funding
E Estimated
Stock Info + Cap Table History
Type of Stock Preferred # of Shares Acquired 2,778,087
Series of Stock Seed Conversion Ratio 1
Shares Sought 2,835,004
Price Per Share $0.90
Price Per Share calculated using the Weighted Average Method
SEED TERMS
Participating vs. Non- Non-participating Cumulative/Non- Non-Cumulative
participating cumulative
Dividend Rights Yes Anti-dilution Provisions Weighted
Average
Redemption Rights No
Board Voting Rights Yes
General Voting Rights Yes
CAP TABLE HISTORY
Stock # Of Shares Par Original Liquidation Liquidation Conversion
Authorized Value Issue Price Pref. Multiple Price Owned
Seed 2,835,004 $0.000100 $0.90 $0.90 lx $0.90 22.20%
Investors (11)
Investor Name Status Lead/Sole Comments
1. 500 Startups New Investor No Form of Payment: Cash
Fund 1: 500 Startups III
2. Basset Investment Group New Investor No Form of Payment: Cash
EFTA00807400
3. Crosslink Capital New Investor Yes Lead Partner: David Silverman JD
Form of Payment: Cash
Fund 1: Crosslink Ventures VII
4. Fabrice Grinda New Investor No Lead Partner: Fabrice Grinda
Form of Payment: Cash
Fund 1: Fabrice Grinda T8F
5. FJ Labs New Investor No Form of Payment: Cash
6. Laconia Capital Group New Investor No Form of Payment: Cash
7. Lerer Hippeau Ventures New Investor No Form of Payment: Cash
Fund 1: Lerer Hippeau Ventures
CS
8. Max Ventures New Investor No Form of Payment: Cash
9. Paul Holliman New Investor No Lead Partner: Paul Holliman
Form of Payment: Cash
10. Sandy Cass New Investor No Lead Partner: Sandy Cass
Form of Payment: Cash
11. ZenStone Venture Capital New Investor No Form of Payment: Cash
E Estimated
Investors (17)
Active Investors (17)
Name Investor Type Holding Investor Board Related Deals
Since
Hard Yaka Venture Capital Minority Feb 2018 #4. Early Stage VC (Series A): New
Investor, Feb 2018, $11.50M
Santander Corporate Venture Minority Feb 2018 #4. Early Stage VC (Series A): New
InnoVentures Capital Investor, Feb 2018, $11.50M
Alrai Capital Venture Capital Minority May #2. Seed Round: New Investor, May
2016 2016, $17.00M
Bruce Toll Angel Group Minority May #2. Seed Round: New Investor, May
2016 2016, Bruce Toll, $17.00M
EFTA00807401
Eniac Ventures Venture Capital Minority May #2. Seed Round: New Investor, May
2016 2016, $17.00M
Silicon Valley Bank Lender/Debt Provider Minority May #2. Seed Round: New Investor, May
2016 2016, $17.00M
500 Startups Accelerator/Incubator Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, $2.50M
Basset Investment Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
Group 2015, $2.50M
Crosslink Capital Venture Capital Minority Oct 2015 1 #1. Seed Round: New Investor, Oct
2015, David Silverman JD, $2.50M
#2. Seed Round: Follow-on, May
2016, David Silverman JD, $17.00M
#4. Early Stage VC (Series A):
Follow-on, Feb 2018, David
Silverman JD, $11.50M
Fabrice Grinda Angel (individual) Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, Fabrice Grinda, $2.50M
FJ Labs Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, $2.50M
Laconia Capital Group Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, $2.50M
Lerer Hippeau Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
Ventures 2015, $2.50M
#2. Seed Round: Follow-on, May
2016, $17.00M
#4. Early Stage VC (Series A):
Follow-on, Feb 2018, $11.50M
Max Ventures Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, $2.50M
Paul Holliman Angel (individual) Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, Paul Holliman, $ 2.50M
Sandy Cass Angel (individual) Minority Oct 2015 #1. Seed Round: New Investor, Oct
2015, Sandy Cass, $2.50M
ZenStone Venture Venture Capital Minority Oct 2015 #1. Seed Round: New Investor, Oct
Capital 2015, $2.50M
Service Providers
General Service (1)
EFTA00807402
Service Provider Name Service Provided Comments
Fenwick & West Legal Advisor
Service on a Deal (2)
Service Provider Service Provided Service To Deal Date Deal Comments
Name
Fenwick & West Legal Advisor AutoFi 14-Feb- 4
2018
Financial Technology Advisor: General AutoFi 23-Jan-2017 3
Partners
Lead Partners on Deals (7)
Investors (7)
Name All Title Representing Deals Phone Email
Deals
David Silverman JD 24 Partner Crosslink Capital #4. Early Stage
VC (Series A): Feb
2018, $11.50M,
Completed
Bruce Toll 1 Angel Investor Bruce Toll #2. Seed Round:
May 2016,
$17.00M,
Completed
David Silverman JD 24 Partner Crosslink Capital #2. Seed Round:
May 2016,
$17.00M,
Completed
David Silverman JD 24 Partner Crosslink Capital #1. Seed Round:
Oct 2015,
$2.50M,
Completed
Fabrice Grinda 129 Angel Investor Fabrice Grinda #1. Seed Round:
Oct 2015,
$2.50M,
Completed
Paul Holliman 107 Angel Investor Paul Holliman #1. Seed Round:
Oct 2015,
$2.50M,
Completed
Sandy Cass 10 Angel Investor Sandy Cass #1. Seed Round:
Oct 2015,
$2.50M,
Completed
Signals Summary
This company has a weekly growth rate of 0.44%, placing it in the 94th percentile of all growth rates tracked within
PitchBook. Its underlying data points generate a size multiple that is 0.81x times larger than the median of all size
multiples tracked within PitchBook, placing it in the 46th percentile of all size multiples tracked within PitchBook.
EFTA00807403
Growth Rate Summary (Weekly) Size Multiple Summary (x Median)
Twitter Followers Social Twitter Followers Social
160 1.23% 160 0.23x
Similar Web Unique Visitors 0.44% Similar Web Unique Visitors 0.81x
Of<wtrt PS.° Sac ?AuItole
203 203
Web Web
-0.34% 1.39x
Majestic Referring Domains Majestic Referring Domains
82 82
Signals History
Growth Rate History Size Multiple History
6.0 5.0
4.0
2.0
0.0
0
.4.0
Sep'18 Oct'18 Nov18 Dec 18 Jan 19 Feb '19 Sep'18 Oct'18 Nov 1 8 Dec '18 Jan '19 Feb '19
m GrowthRate — Web Growth Rate — Sze Multiple Web Size Multiple
Social Growth Rate Social Size Multiple
Social Media Signals
EFTA00807404
Twitter Followers 160
180
143
101
70
Sep'18 Oct'18 Nov '18 Dec'18 Jan'19 Feb'19
Tritter Followers Calculation Range 0
Metric AutoFi All
Companies
Average
Twitter Followers 160 11,958
Growth Rate 2.45% 0.10%
Growth Rate 100th 44th
Percentile
Size Multiple 0.45x 34.0x
Size Multiple 36th 50th
Percentile
Web Signals
SimilarWeb Unique Visitors 203 Majestic Referring Domains 82
b5
Sep'18 Oct'18 Nov •18 Dec Jan'19 Feb'19 Sep'18 Oct'18 Nov '18 Dec'18 Jan'19 Feb'19
Unique Visitors Calculation Range 0 Refening Domains Calculation Range 0
Metric AutoFi All Metric AutoFi All
Companies Companies
Average Average
SimilarWeb Unique 203 21,451 Majestic Referring 82 365
Visitors Domains
Growth Rate -0.68% -0.55% Growth Rate -0.01%
Growth Rate 28th 39th Growth Rate 11th 23rd
Percentile Percentile
Size Multiple 0.28x 39.2x Size Multiple 2.50x 10.8x
Size Multiple 21st 50th Size Multiple 70th 50th
Percentile Percentile
Ranking And Distribution
Weekly Growth 0.44%, 94th %ile
EFTA00807405
44.0% 497%
Decline/Flat • Steady IMI Growing Fast Rapid I AutoFi
Percentile Min Rate Max Rate Avg. Rate
0-10 -44.0% -0.16% -1.34%
10-20 -0.15% 0.00% -0.01%
20-30
30-40
40-50
50-60
60-70
70-80 0.01% 0.03% 0.02%
80-90 0.04% 0.26% 0.13%
90-100 0.27% 497% 1.21%
Size Multiple 0.81x, 46th %ile
0 10 50 90 100
0.00x 1.00x 131lCx
XSmall Small Average Large X Large I AutoFi
Percentile Min Size Max Size Avg. Size
0-10 0.00x 0.12x 0.07x
10-20 0.13x 0.26x 0.20x
20-30 0.27x 0.44x 0.36x
30-40 0.45x 0.65x 0.55x
40-50 0.66x 0.99x 0.81x
50-60 1.00x 1.49x 1.22x
60-70 1.50x 2.35x 1.88x
70-80 2.36x 4.15x 3.12x
80-90 4.16x 10.7x 6.59x
90-100 10.7x 131Kx 117x
EFTA00807406
Employee Signals
Company Employee Growth Rate Growth Size Multiple Size
Count Percentile Percentile
AutoFi 17
All Companies Average 2.626 0.28% 49th 22.6x 50th
Indeed Current Job Openings: 4
Openings by Department
6
.1
2
0
iul '18 Auo '18 Seo '18 Oct '18 Dec 18 Ian 19 Feb '19
• Administration/Operations • Engineering • Marketing/PR • Product • Sales
FEBRUARY 2019
Department Open Jobs % Change lm % Change 3m % Change 6m % Change ly
Sales 2 • 33.33%
Marketing/PR 1 0.00% — — —
Engineering 1 0.00% • 50.00% — —
Administration/Operations 0 - • 100.00% — —
Product 0 - V 100.00% —
—
Summary 4 V 20.00% 0.00% — —
Company signals data was calculated against 843794 companies within all companies.
Company Signds Population: Company Signals data is tracked for active companies (i.e. have not gone out of
business) that haven't been exited from VC, PE, or Incubator/Accelerator. Social media presence is tracked only for
companies that have a Twitter account; web presence is tracked only for companies whose websites are tracked by
SimilarWeb and Majestic.
News
Car finance fintech closes $10m Series A
AutoFi raises money from existing investo
ℹ️ Document Details
SHA-256
4ffaf43d6419a82b24a170f916222da570055b08d3781625d7a5544e77e2b9a7
Bates Number
EFTA00807393
Dataset
DataSet-9
Document Type
document
Pages
17
Comments 0