podesta-emails
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Another Reason to Break Up Big Wall Street Banks
Ever wonder how Wall Street bankers manage to make tens – and sometimes
hundreds -- of millions of dollars? How do people who really don’t produce
anything manage to siphon such gigantic sums from the pockets of the people
who produce goods and services – who actually create the wealth?
The answer is that they have managed to gain almost monopolistic control
of the keys to world financial markets, to sources of capital that are
necessary to finance equity investments and bonds for everyone from the largest
international corporations to new start-ups.
But, you may ask, how can this be? In the kind of competitive financial
markets envisioned by Adam Smith, competition should create multiple gateways
to these capital markets. What’s more, price competition should prevent
massive overcharges by the underwriters of big financial deals.
On Friday, August 20, Washington Post financial columnist Steven
Pearlstein published an insightful article examining the reasons why there is so
little price competition on underwriting deals between Wall Street’s big
banks.
He points out that the big investment banks would normally stand to make
almost $450 million in fees on the $15 billion stock offering by General
Motors. In this case, though, the Federal Government owns most of the stock.
Goldman Sachs – convinced that it would never be named lead underwriter
because of its legal and PR issues decided to do something that is never done
on Wall Street: undercut the fee structure. It shocked its rivals by
violating an unwritten law of the investment banking world – it engaged in price
competition.
It turned out that Goldman’s competitors Morgan Stanley and J.P. Morgan
got the opportunity to underwrite the offering. But the Treasury Department
insisted that they do so at Goldman’s price -- .75 percent of the stock
sale -- which is one quarter of the normal fee.
Now even three-quarters of a percent is a huge haul of $112 million – but
it’s not $450 million.
The normal fees charged by investment banks are 6 to 7 percent for deals
of less than $200 million, 4 to 5 percent for middle range deals, and 3 to 4
percent for those over a billion. Pearlstein explains that the fee
structure is divided into three pots:
Twenty percent is an underwriting fee for the banks’ guarantee that they
will buy the entire issue even if nobody else will. That was once an
important consideration, but in today’s markets, the investment banks ensure
that no IPO goes forward unless it is pre-sold. As a result, the underwriting
fee is now a pure windfall.
Sixty percent of the fee represents a sales commission, which also turns
into something of a game, particularly when it involves highly desired shares
of well-known companies such as GM. Since all the major relationships
with all the major institutional buyers, it’s hard to say which sales force
actually makes the sale. So once Fidelity or TIAA decide how many shares
they want to buy, they can divide the commission among the investment banks
any way they choose. …
The final 20 percent is the management fee, which goes exclusively to lead
underwriters. This is for helping to prepare the prospectus, organizing
the 10-day road show to market the issue to prospective buyers, keeping the
order book and advising the company on the offering’s price and size. For
a big deal such as the GM offering, it might involve incredibly intense
work by as many as 30 professionals for as long as four months – let’s say
generously, 30,000 hours of work. On a $15 billion IPO, that works out to
$3 million per banker, or $3,000 per hour worked.
Not bad pay. These “masters of the universe” make more money in six
hours than a minimum wage worker makes all year.
But the question is, how can they demand such massive fees? Do they have
special skills that are so rarefied and valuable that they can demand such
numbers? Are they the intellectual equivalent of precious stones?
Of course not. They do it the old fashion way. They have cornered the
market. Pearlstein notes, “A handful of established firms control access to
global financial markets and use this power to extract monopoly-like
profits and funnel them to their executives and employees.”
These firms don’t engage in price competition because they have a “
gentlemen’s agreement” between them not to kill the goose that lays the golden
egg. If one of them starts undercutting the other they will drive down
these fees and all of them will see less money.
The big Wall Street banks can limit the size of the investment banking
club because it is very difficult for upstart firms to establish themselves.
Part of the issue is size. And these firms have managed to convince
potential clients that if they go around Wall Street’s gatekeepers – say,
selling IPO’s at auction as Google successfully managed to do with its IPO –
they will not get full price for their offerings.
In addition, with the end of the Glass-Steagall Act that once put a
firewall between commercial and investment banking, companies worry that if they
cut the investment banks out of the deal, they will be charged higher prices
for their loans. Bundling of services is a classic means of fending off
market entry from lower-priced competitors.
Pearlstein argues that one way to break through this semi-monopoly pricing
structure is for companies themselves to do what the Treasury did – demand
lower prices from their underwriters. But they haven’t done it up to now,
and there is no reason to expect they will take that risk any time soon.
Why you might ask should anyone care if a big corporation pays a huge fee
to investment bankers? Because the money they pay really represents the
control of a huge quantity of the society’s goods and services. For the
corporations in question it becomes a cost of doing business that is passed
along to the average consumer. And, of course, these fees represent dollars
that the corporations might pay to their employees who are paid maybe $25
per hour, instead of $3,000 per hour that goes to the Wall Street bankers.
Remember each “Wall Street Banker hour” (at $3,000) represents 120 hours
of an employee who makes $50,000 per year.
In either case these are dollars siphoned out of the hands of everyday
Americans who work for living producing the goods and services of the economy –
and concentrated into the pockets of a tiny elite on Wall Street. And
mostly they are not paid for adding value to a product or service. They are
paid a toll for having gained semi-monopoly control of the gateway to
financial markets. They are the sophisticated version of a bunch of bandits who
stop you on the road and demand to be paid before you can pass.
The only way to end this oligopoly of corporate finance is government
action. It is just one more compelling reason why the big Wall Street banks
should be broken up and we should reimpose a strict firewall between
commercial and investment banking.
The new Wall Street Reform bill went a great distance to rein in the power
of the big Wall Street Banks. Now Congress must take the next step.
The government must to set up new rules to assure that corporate finance
is a competitive marketplace. It clearly isn’t today, and will never be so
as long as a few gigantic players are allowed to maintain “gentlemen’s
agreements” not to compete on the basis of price. Congress needs to act to
break these institutions up, and the Anti-trust division of the Justice
Department should take action to enforce the anti-trust laws.
And isn’t the only reason to break up the big Wall Street banks. There is
no real competition in the credit card sector either. The top three issuers
control 52.82% of the market (JPMorgan Chase 21.22%, Bank of America
19.25% and CitiBank 12.35%). Add American Express (10.19%) and Capital One
(6.95%) – and it becomes clear that five firms control almost 70% of American’
s credit card market.
The new Wall Street reform has gone a long way to prevent the kind of
recklessness and financial sector meltdown that collapsed the economy and cost
eight million Americans their jobs. Democrats passed that bill passed, over
virtually unanimous Republican opposition, on the strength of massive
public support. There is plenty of political support among the voters to take
the next step and break up the monopoly power of the big Wall Street Banks.
After all, the only way to completely guarantee that no financial
institution is ever again “too big to fail” is to invoke the yardstick that if it’
s too big to fail, it’s simply too big.
For a long time a group of sharp guys and gals on Wall Street have run one
hell of a game on everyday Americans. We’ve been played for chumps. Isn’
t it time for us to wake up and end a system where a few Wall Street
Bankers have a license to siphon money out of the pockets of the middle class?
Robert Creamer is a long-time political organizer and strategist, and
author of the recent book: Stand Up Straight: How Progressives Can Win,
available on _Amazon.com._
(http://www.amazon.com/Listen-Your-Mother-Straight-Progressives/dp/0979585295/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1213241439&sr=8-1
)
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