📄 Extracted Text (500 words)
From: Michael Wolff
To: Jeffrey Epstein <[email protected]>
Subject: Re: Following up
Date: Wed, 28 Aug 2013 20:17:49 +0000
Look forward.
Sent from my iPhone
On Aug 28, 2013, at 9:12 PM, Jeffrey Epstein <[email protected]> wrote:
lets meet when you are back. thanks,
On Wed, Aug 28, 2013 at 12:59 PM, Michael Wolff < > wrote:
Here's what I am thinking about...
The goal is to shift the story--to reintroduce you.
If I write from the point of view of knowing you, than that removes the notion that there's an examination or
investigation or, implicitly, something negative involved with you getting press. Quite the opposite, the bias
is that there is something positive--and unexpected. So, we get to address and defuse all the issues that might
otherwise be the subject of an expose, without making them the point.
The only way someone else could have a pretext to write about you is because of scandal or now Gate's
relationship to you and your relationship to scandal.
But if I write about you as a friend, then the justification has to be that there is another dimension to the story.
Also, if I do it, other people will tend not to do it, because the story has been claimed, and I'm a prominent
enough voice that mostly other writers won't want to follow me.
I think the best way to approach it is on three different levels:
a) Why Gates would find you so interesting and valuable—obviously talk to Gates about this;
b) My friendship with you--how we met; ten years of knowing you; our chats; and the ways in which that
shows you to be inherently unique and interesting;
c) Your troubles--but only as a foreign counterpoint to what makes you unique and interesting and valuable to
Gates (otherwise, what makes you unique gets written about as the weird counterpoint to the troubles, which
become the baseline).
I would still say if you are happy with the way things are, then no attention is the best attention; but if you
want to continue with Gates, then you do have to get out in front.
For me, it would be easy to do this and enjoyable. And for you this is a particularly advantageous approach--
i.e. a well positioned friend with (if I do say so) a particularly deft touch and platform to write about anything
he wants to write about.
Thoughts? BTW, I am back in New York on September 7. m
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