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Team,
As promised, attached are some templates materials for National Infrastructure Week, including an advisory, release, op-ed, and 4 letters to the editor. If you have any questions, please contact your DNC regional press secretary.
Northeast: Shu-Yen Wei ([email protected])
South: Deshundra Jefferson ([email protected])
Midwest: TJ Helmstetter ([email protected])
West: Walter Garcia ([email protected])
Thanks!
TJ Helmstetter
Deputy Director of Regional & Specialty Media
Democratic National Committee
973.464.9224 cell
202.863.8022 desk
[email protected]
From: TJ Helmstetter <[email protected]<mailto:[email protected]>>
Date: Friday, May 13, 2016 at 6:13 PM
To: "Walker, Eric" <[email protected]<mailto:[email protected]>>, "[email protected]<mailto:[email protected]>" <[email protected]<mailto:[email protected]>>
Subject: RE: Press events re: this week’s Trump/Ryan meeting
Hey folks,
Thanks very much to the state parties who held press conferences or otherwise achieved media hits using the Trump-Ryan meeting hook. We want to encourage more of these events moving forward. To be clear, the hook can and should be localized as much as possible, so you can adjust our templating to make it relevant to your markets.
On Monday, we’ll be sending out some messaging related to National Infrastructure Week and we’ll be asking you to think about how you can use that hook to put on pressers and achieve TV and print hits in your markets. On Friday of next week, the NRA is having its Leadership Forum with Trump, Rubio, McConnell, Ryan, and others. Hope you can start thinking about those two hooks over the weekend for events next week.
Here are a few of the great clips we’ve seen from events this week:
Dayton Congressman Turner says he’ll support Donald Trump
<http://www.mydaytondailynews.com/news/news/local-govt-politics/dayton-congressman-turner-says-hell-support-donald/nrL9H/>DAILY DAYTON NEWS // BARRIE BARBER
Iowa GOP leaders urge support behind Donald Trump<http://www.kcci.com/news/iowa-gop-leaders-urge-support-behind-donald-trump/39524728>
KCCI DES MOINES LOCAL 8 // MARK TAUSCHECK
State Dem Party leaders blast Republican officials ahead of state GOP convention<http://gopconvos.wispolitics.com/2016/05/state-dem-party-leaders-blast.html>
WISPOLITICS.COM
Odds are against Iowa with a Trump agenda<http://www.desmoinesregister.com/story/opinion/columnists/iowa-view/2016/05/12/odds-against-iowa-trump-agenda/84293404/>
DES MOINES REGISTER // IOWA DEMOCRATIC PARTY CHAIR ANDY MCGUIRE
“Donald Trump is the modern Republican Party,” Democrats say <http://iowadailydemocrat.com/news/2016/05/trump-is-the-modern-republican-party/>
IOWA DAILY DEMOCRAT // MIKE GLOVER
From: [email protected]<mailto:[email protected]> [mailto:[email protected]] On Behalf Of Walker, Eric
Sent: Wednesday, May 11, 2016 9:13 AM
To: [email protected]<mailto:[email protected]>
Subject: [COMMUNICATIONS] Press events re: this week’s Trump/Ryan meeting
Hey everyone –
Tomorrow, Donald Trump is coming to Washington D.C. to meet with Paul Ryan, Reince Priebus, and Mitch McConnell. The Ryan meeting is the highlight because Ryan has withheld his endorsement of Trump thus far. This is an ideal opportunity to highlight the historic mess that is the Republican Party, with the Speaker of the House of Representatives not ready to fully endorse his Party’s nominee, and a slew of former GOP presidential candidates, former Republican presidents and vulnerable Senate and House candidates trying to distance themselves from their standard bearer.
We’re asking state party communications directors to put together events around Thursday morning’s Trump-Ryan meeting to deliver the message that while Trump and Ryan may have a personal disagreement, they are both pushing the same divisive and dangerous agenda. We’re also asking state party communications directors to echo these events with op-eds and letters to the editor in local papers, and surrogates on television and radio.
Attached please find a packet with materials to put together an event. In this packet you’ll find:
· Sample talking points / message guidance
· A sample advisory
· A sample press release
· A sample op-ed
· Four sample letters to the editor
DNC can offer national surrogates to appear via satellite or phone on local television and radio broadcasts to amplify the message. Please reach out to [email protected]<mailto:[email protected]> if you would like to book one of our surrogates. Members of Congress and Senators who are currently in Washington can also use our studio to do local hits.
Here’s what we’re looking for in terms of event logistics:
· Types of speakers:
o State Party Chairs, Vice-Chairs, and EDs
o Local Elected Officials
o Allied Groups – Planned Parenthood, NAACP, Mi Familia Vota, etc.
o Labor
o People sharing personal stories
· About 15-20 supporters
· Signs that say “Reject the Trump-Ryan Agenda” – we have a mockup that can be found here<Trump-Ryan-Sign.pdf>.
· A big push to get local TV to the event – studies show that local TV is the dominant player in most markets and Americans trust local TV news about 20 points more than they trust national TV news.
The Republican Party has elevated offensive policies and extreme voices using divisive campaigns for years, and now they’re stuck with Donald Trump’s reckless and dangerous campaign heading into the general election. We have to make sure we hold Republicans in Congress and in every state accountable for their Party’s dysfunction as they chaotically tumble toward the general election.
And while Republicans argue, Democratic voters are overwhelming in agreement that our primary has been exciting, and large majorities would support either one of our candidates.
This meeting is also a reminder that what Trump has promised and what Republicans up and down the ballot have pushed for is the same brand of trickle-down economic policies that help those at the top while costing hardworking Americans. It’s the same old Republican playbook of cutting taxes for the rich at the expense of middle-class families, opposing measures like equal pay and paid family leave, and reckless policies that would only to drag America back into a recession<http://www.theatlantic.com/business/archive/2016/05/donald-trumps-economy/481743/>. We can’t afford to go back to losing 800,000 jobs a month as the last Republican president left office.
Eric Walker
[email protected]<mailto:[email protected]>
732-991-1489
@ericmwalker<https://twitter.com/ericmwalker>
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