EFTA00521855.pdf

43%-J emanuel ungaro PARIS INFORMATION MEMORANDUM DOSSIN ADVISORY EFTA00521855  TABLE OF CONTENT • Legal Notice Page 3 • A Strong Haute Couture Heritage Page 4 • History and Essence of the Brand Page 5 • Effective Communication Campaigns Page 7 • Significant Celebrity Follow-up Page 8 • A Strong Brand Franchise Page 9 • Acclaimed New Designer Page 11 • A Licensing Model Offering Full Flexibility Going Forward Page 15 • Economic Size much Larger than Current Company's Revenue Page 16 • Large Potential for More Product Lines Page 17 • Global Brand Awareness But Only Regional Business now Page 20 • An Under-Distributed Brand Page 21 • Restructuring Program Under Way Page 22 • Attractive Assets and A Particularly Clean Balance Sheet Page 24 • Financials Page 25 • Important Legal Notice Page 27 DOSSIN ADVISORY EFTA00521856  emanuel ungera LEGAL NOTICE (1) PAFIn En détenant ce Mémorandum, le destinataire et le détenteur de ce Mémorandum certifient (1) avoir lu et compris l'intégralité de la section Xl «IMPORTANT LEGAL INFORMATION» de ce Mémorandum; (2) remplir toutes les conditions requises pour être légalement détenteurs de ce Mémorandum; et (3) disposer d'une maitrise suffisante de la langue anglaise pour avoir parfaitement compris l'intégralité de ce Mémorandum. A défaut, ils doivent immédiatement retourner ce Mémorandum à l'expéditeur, n'en garder aucune copie sous aucune forme et ne pas le communiquer à quiconque. By receiving and/or possessing this Memorandum, the recipient and the holder of this communication acknowledge and testify that: 1) they have read and understood section Xl «IMPORTANT LEGAL INFORMATION» of this document in its entirety; 2) under their local rules but also any international rule, he/she/it is legally qualified to receive such communication. It is the responsibility of the recipient and of the holder of this Memorandum to ensure that they may lawfully receive such communications. Should the recipient of this Memorandum not qualify to lawfully receive such communications, or should the recipient have any doubt thereon, the recipient should immediately return this Memorandum and any related communication to the sender, without forwarding it to anyone in any form and without retaining any copy of any form of this communication. DOSSIN ADVISORY EFTA00521857  A Strong Haute Couture Heritage • The Emanuel Ungaro brand dates back from the 1960's. It is still in its original atelier and premises on Avenue Montaigne. • The brand enjoys clear-cut global recognition, famous for its vivid colours, mix of unexpected patterns and materials, mastery in drapery and purity of shapes • It used to be one of very few Haute Couture houses worldwide • This magic brand has been dressing many royalties, stars, celebrities consistently over the years • This is one of very few brands to enjoy its own in-house atelier • It used to be particularly large in the US, hence brand awareness is particularly large and under-exploited there • Heritage brands like this rarely come on the market... DOSSI N ADVISORY EFTA00521858  emanuel ung€ro History and Essence of the Brand • Daring to be different, Emanuel Ungaro was able to combine colors and graphics, monochromatic tones and contrasts, polka dots and stripes, flowers and figures, shadows and light, confidence and softness... • Ownership has been as follows: • '65-'95 : Brand owned and managed by Mr Ungaro • '95-'05 : Ownership transferred to the Ferragamo family who operated a shift in strategy to reintegrate some business lines internally and to enlarge the directly- operated store (DOS) network • Since '05 : Ownership transferred to Mr Asim Abdullah DOSSI N ADVISORY EFTA00521859  emenusi uvaro rts st is Playfulness DOSSIN ADVISORY EFTA00521860  .T.r,a1 ur,r, Effective Communication Campaigns EFTA00521861 A Significant Celebrity Follow-Up EFTA00521862