RE: Atlas scope of work document

podesta-emails 1,040 words email

P17 V9 P19 V11 D8

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cannot be on the call Monday, so let me say at this point that I am a deep skeptic. The one-pager is mighty thin: basically just help with targeting. For a four-state $40 million campaign to spend $450,000 on targeting -- over and above what our media-buying firm, Tom and others are already working on -- seems to me to be not worth it. My understanding is that ATLAS is looking at at least a dozen states, maybe 14. So we'd be buying field plans we don't need, and media targeting for as many as ten states where we're not advertising. I'm sure America Votes and Fund for America will find ATLAS's work much more suitable for their endeavors. -----Original Message----- From: Susan McCue [mailto:[email protected]] Sent: Saturday, March 08, 2008 5:02 PM To: [email protected]; Begala, Paul; 'john podesta'; [email protected] Cc: 'Tara McGuinness' Subject: RE: Atlas scope of work document Let's discuss on Monday call. -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Tom Matzzie Sent: Thursday, March 06, 2008 8:18 PM To: Paul Begala; [email protected]; john podesta; [email protected] Cc: Tara McGuinness Subject: Atlas scope of work document As you may know the Fund for America has asked us to sign onto the Atlas Regional Accountability Program. It costs $450,000 over 10 months. I have resisted spending this money to date because resources have been scarce. Steve Rosenthal and I chatted today and he reminded me that FFA wants us to do this. He implied that some of the stresses that are being put on us to deliver plan documents would be lifted and funds might come easier. I have attached the scope of work from Atlas. I still can't say in good faith that I feel this scope is adequate or necessary for us given our media-specific focus. Their services are much more field-focused. We get a lot of these services from our media buyer. If you compare the scope of work and our state media plans it is hard to see what more we'd get from Atlas. I've attached the state media narratives again. However Atlas is a key part of the requirements from FFA. On that basis I'm inclined to sign the contract. We need to decide what we want to do and I need your support if we decide not to engage since it will probably piss some folks off (Atlas, America Votes, FFA, SEIU). Thanks, Tom Delivered-To: [email protected] Received: by 10.100.255.16 with SMTP id c16cs106237ani; Sat, 8 Mar 2008 14:22:45 -0800 (PST) Received: by 10.65.205.16 with SMTP id h16mr5310590qbq.80.1205014964822; Sat, 08 Mar 2008 14:22:44 -0800 (PST) Return-Path: <[email protected]> Received: from outbound.mse9.exchange.ms (outbound.mse9.exchange.ms [69.25.50.217]) by mx.google.com with ESMTP id f18si5893053qba.14.2008.03.08.14.22.44; Sat, 08 Mar 2008 14:22:44 -0800 (PST) Received-SPF: pass (google.com: domain of [email protected] designates 69.25.50.217 as permitted sender) client-ip=69.25.50.217; Authentication-Results: mx.google.com; spf=pass (google.com: domain of [email protected] designates 69.25.50.217 as permitted sender) [email protected] X-MimeOLE: Produced By Microsoft Exchange V6.5 Content-class: urn:content-classes:message MIME-Version: 1.0 Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Subject: RE: Atlas scope of work document Date: Sat, 8 Mar 2008 17:22:40 -0500 Message-ID: <[email protected]> In-Reply-To: <[email protected]> X-MS-Has-Attach: X-MS-TNEF-Correlator: Thread-Topic: Atlas scope of work document Thread-Index: Ach/8ZmMOG8dQUNCQo+O409i6srwIQBdmxbgAABR55A= From: "Begala, Paul" <[email protected]> To: "Susan McCue" <[email protected]>, [email protected], "john podesta" <[email protected]>, [email protected] CC: "Tara McGuinness" <[email protected]> I cannot be on the call Monday, so let me say at this point that I am a deep skeptic. The one-pager is mighty thin: basically just help with targeting. For a four-state $40 million campaign to spend $450,000 on targeting -- over and above what our media-buying firm, Tom and others are already working on -- seems to me to be not worth it. My understanding is that ATLAS is looking at at least a dozen states, maybe 14. So we'd be buying field plans we don't need, and media targeting for as many as ten states where we're not advertising. =20 I'm sure America Votes and Fund for America will find ATLAS's work much more suitable for their endeavors. =20 -----Original Message----- From: Susan McCue [mailto:[email protected]]=20 Sent: Saturday, March 08, 2008 5:02 PM To: [email protected]; Begala, Paul; 'john podesta'; [email protected] Cc: 'Tara McGuinness' Subject: RE: Atlas scope of work document Let's discuss on Monday call. =20 -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Tom Matzzie Sent: Thursday, March 06, 2008 8:18 PM To: Paul Begala; [email protected]; john podesta; [email protected] Cc: Tara McGuinness Subject: Atlas scope of work document As you may know the Fund for America has asked us to sign onto the Atlas Regional Accountability Program. It costs $450,000 over 10 months. I have resisted spending this money to date because resources have been scarce. Steve Rosenthal and I chatted today and he reminded me that FFA wants us to do this. He implied that some of the stresses that are being put on us to deliver plan documents would be lifted and funds might come easier. I have attached the scope of work from Atlas. I still can't say in good faith that I feel this scope is adequate or necessary for us given our media-specific focus. Their services are much more field-focused. We get a lot of these services from our media buyer. If you compare the scope of work and our state media plans it is hard to see what more we'd get from Atlas. I've attached the state media narratives again. However Atlas is a key part of the requirements from FFA. On that basis I'm inclined to sign the contract. We need to decide what we want to do and I need your support if we decide not to engage since it will probably piss some folks off (Atlas, America Votes, FFA, SEIU). Thanks, Tom