📄 Extracted Text (657 words)
'eevacation mail.comf'eevacation gmail.com]:
Fran:
Sent: Mon 2/14/2011 9:13:01 PM
Subject: Re:
Hi Eva!
There are several different sources, and it is a very competitive field. Few have been able to differentiate
themselves enough to get attention of funders.You also need to be clear on what you want to do. how you will
do it, and why you are the best positioned to do it.
1. Infrastructural costs: bldgs and equipment are usually offered by rich individuals who have been touched by
the disease in one way or another. Most will require matched funding and also request naming rights.
2. Operational expensee: no one funds this. Donors are all looking to see that the business model is profitable
and can sustain growth over at least the intermediate period. A few of the large infrastructure folks have offered
a small grant for the non-recoverable costs associated with start up (like ads for hiring and other HR stuff)
3. Science: this is a mixed bag. Clinical trials and such are funded by drug companies and in some cases the
NIH. There are some groups like the Komen foundation, Avon or Revlon that offer support but they have a
notoriously short attention span and usually fit into the last category.
4. Awareness: I think this is a dumb category but it seems to get the most publicity since celebrities and donors
looking for name recognition (=CSR) are always trolling for opportunity. In addition to the names above, you
might also look at Atena (a water company). You can go to IRS.gov and do a scan for charities and search
"breast". Then you can look through 990s and see who actually funds what they say they do and how much they
give. The main problem will be that you can only search by name and some are family foundations without the
word "breast" in them. Charity Navigator (http://www.charitynavioator.ora/) is also a great place to search and
you can use any terms you'd like.
I have a few ideas for you, some very outside the box.
1. As a charitable organization, like COUQ or maybe some others that you know about, you can make loans in
addition to grants. They are called PRIs (or program-related grants). They must meet with the charitable mission
of the org and do require some painful due diligence but they result in below market rate loans. If what you need
money for will eventually generate revenue or pay itself off, this might be a great use of a PRI. You just need to
find a charitable organization that can leverage their balance sheet and has the same interests. Depending on
who they are, you might talk about an equity stake and/or loan forgiveness (they need to be sophisticated...) or
you can go the easy route with regular debt.
2. JEE might not like this idea but I have always thought that Victoria's Secret doesn't do enough here. They are
all about breasts...lf they have a foundation you should structure something really cool like a 5 year grant, some
publicity and a PRI. But you'd have to have a unique story a super business plan. The IRS watches closely.
lialat is helpful,
Original Message
From: Jeffre E stein < eevacation mail.com>
To: >; Eva Dubin <[email protected]>
Sent: Mon, Feb 14, 2011 12:55 pm
, who funds breast cancer projects.. eva has a center at mt sinai
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