EFTA01204813.pdf

wearality Company: Wearality Corporation Contact: David A Smith. CEO 919/244-444R Business Description: Leveraging the MI efforts and patent protection of the largest defense contractor in the world, Wearality Products: Wearality OrigamiTm — Immersive Foldable VR 2014 Wearality AR/VR phone display is translating defense industry grade immersive technology into a 2015 Wearality Augmented Reality Glasses consumer and commercial head mounted devices with the widest field of 2016 view, lowest latency, and lightest weight at a unit price far below competitors. Existing and new content will be easily rendered via the Industry: Virtual Reality, Augmented Reality, WebVR, web in real time providing a nearly limitless library of now immersive media choices all accessible from Company's website. Next Generation human/computer interfaces. Includes optics. tracking, hardware for real time graphics and a focus on a compelling and powerful user experience. Opportunity: Augmented Reality (and its subset VR) is emerging as the next major human/computer interface platform and complements directly the Company Status: The Wearality team has spent the last current wearable technology movement. Many different sectors could be five years developing patented world class profoundly affected by this new technology and industry leaders such as Apple, Samsung, Intel. Facebook, Amazon, Microsoft. Disney and others technologies for augmented reality (AR) and virtual reality (VR) at Lockheed Martin for the defense industry. recognize its strategic significance and have already made large investments Wearality has an exclusive license in all fields in this space (see Facebook's acquisition of Oculus Rift for $I.5B, Microsoft's purchase of the Osterhaut patent portfolio for $ 00M, Google's commitment except aerospace and defense. of $500M to Magic Leap). None of these players want to risk having their Product Status: Beta product (the JimmyTm) designed competitors lock up whatever consumers ultimately adopt as the dominant device to experience VR/AR content. and first developer units will be available in November 2014. Contract manufacturing relationships already in place and production at retail volumes for under $200 per Problem: Any head mount device with a chance of being a market leader will need to be: I) light, 2) cost effective, 3) wide field of view, 4) low latency, unit possible by QI , 2014. and 5) easily adopted by content providers. Field of view (FOV) and latency Customers: In talks with Amazon and Apple to issues re the major causes of"simulation sickness" currently reported by users of Oculus Rift or other head mount devices. distribute the consumer version of the Jimmy. Commercial models may be white- labeled. Differentiation: World class management team and board of advisors Prospects in Pipeline: Sales partners: Apple Computer, representing the absolute leaders in this field. The past contribution and Amazon, Hallmark. AutoDesk, Fidelity continuing support of the world's largest defense contractor in the world. The patent protected solution to wide field of view, low weight, and low cost optics. Revenue Expectations: $3,000,000 First Quarter 2015 through a combination of retail and B2B sales. (Approximately 15.000 units with the capability to The Wearality Solution: Wearality addresses these issues directly by produce and sell exponentially more to meet market providing a field of view that is almost twice the competition (170 DEG demand) Diagonal), providing a near fully immersive virtual experience as well as having minimal latency in an extremely affordable package (under $100 per unit for the first generation device). We are focusing directly on development Financing Needs: $2,500,000 Series A, Q4 2014, $10.000.000 Series B. 2015. and delivery of web-based content, providing easy to use frameworks. Current Investors: Angels, friends and family Current Status/Outlook: • Developed a web framework enabling developers to quickly and Use of Funds: Complete product development of the easily create new experiences. Jimmy" and have the working capital to enter product • Developed prototype units of the "Origamirm", a foldable head mount in the consumer market with a best in class, wide unit that works with today's 6 inch phones (Samsung Galaxy Note field of view, VR experience. This standalone VR device 4, Nexus 6, and iPhone 6+). to be quickly followed by a more robust VR/AR • Begun seeding our developer community with initial prototypes. lightweight wearable device. • Have an extensive intellectual property portfolio (more than 3l patents and filings) licensed exclusively from Lockheed Martin with Exit Strategy: Acquisition by a large player in the protection across the AR and VR market space. computer systems market looking to leapfrog current • Work begun already on next generation AR/VR wearable device for competition in the VR space as well as provide a best in 2015. class AR wearable smart phone. mini tablet. The company seeks funding to complete product development, manufacture, and market our initial product and fund the development of the next generation of products. EFTA01204813 Executive Team: CEO: David A Smith The team has built and led businesses that have consistently created • Chief Innovation Officer at Lockheed world class interactive 3D applications and entertainment products Martin for over thirty years. This same team led the effort at Lockheed Martin to develop the next generation hardware that will enable • 30+ years in senior technical and business the next great shift in human/computer experiences. management; 6 years leading start-ups • The Colony, Virtus Corporation, Red Storm Business Strategy: Entertainment, The Croquet B2C: Find a partner such as Amazon or Apple to sell Jimmym in Project stores or online starting QI 2015 at under $100 per unit. Work • Founder/CEO — Virtus Corporation towards goal of having an installed base of over 1M units to achieve critical mass for developer community. With low cost and high • Founder/CTO — Teleplace, Inc., SZL.it, performance capability of Jimmy we are confident of reaching this Sales and Marketing: Mark Phillips goal. All contract manufacturing relationships in place to meet • 30 years + experience in the electronics these sales goals. and software markets. B2B: Work with larger firms in design, architecture, information • 20 years in the fields of visualization, management, commercial realty organization, etc. to supply virtual reality, simulation and gaming in proprietary solutions. Australia, Europe and the US. Develop next generation devices that will be far more capable • Technology evangelist: General wearable technology with both AR/VR capabilities. Ultimately Dynamics, Presagis, Masagroup, develop a smart phone replacement. Lockheed Martin. • Business Development & Product Technologies/Special Know-how: Management Executive The Wearality team has developed a number of key hardware and Hardware Engineering: Patrick Goergen software technologies while at the Lockheed Martin Innovation • Computer expert in Real Time programming Laboratory. These technologies provide significant differentiation languages. for the business. They include: • Lead engineer at the Lockheed Martin • Wide field of view immersive lenses that can achieve a full 180+ MST Innovation Laboratory field of view per eye, almost twice as wide as existing tech. • Expert in VR, AR software and hardware • Wide field of view optical see-through asymmetric lenses that • Rapid prototyping of devices, lenses, and are almost as wide as the immersive technologies but are electronics extremely light weight — prototypes currently weigh under 100 Software Engineering: Birago Jones grams. • Founder and President of the MIT • Flat lens packaging enabling a foldable device that makes our Media Lab Alumni Association solution the ideal portable platform. • Nine years of experience as an • Design software to generate asymmetric lenses for head instructor of UX/UI design and web wearables and other applications. This is a critical programming differentiator, as these kinds of lenses cannot be designed with • Research Assistant at MIT. traditional optics CAD systems today. Director of Strategic Partnerships • High speed head and body tracking systems. and Creative Director at APX Labs • High speed tracking buffer/post render warp. • Expert in AR and VR User Experience • HDMI to MIPI DSI Interface board. Chief Scientist: Mark Bolas • Mouse ring- finger worn Bluetooth 3D pointer/trackpad. • Director of the Mixed Reality Lab at the • "Hardware interlace", doubles perceived resolution of micro USC Institute of Creative Technologies. displays for wearable systems. • Leads research projects for Army • Virtual World Framework — a web-based collaborative 3D Research Office, Office of Naval platform making it very easy to develop multi-user VR/AR Research, DARPA and entertainment experiences. industry. • Developed FOV2GO which was the basis Conclusion: of the Oculus Rift, the Wide-5 HMD, Wearality Corporation is providing a new, extremely compelling Pinch Interface gloves, and the Boom VR experience to a growing market that is benefiting from technology convergence provided by high performance phones, phablets and tablets. We see the future of mobile computing as one where AR will provide the next generation of human wearable interfaces to Competition Wearality ubiquitously streaming content.. The augmented human is coming <570 and Wearality is making it affordable, usable and cool. >150° FOV EFTA01204814  Extremely wide field of view Augmented Augmented Reality prototype — weight is less Reality design. than 100 grams. .90 0 10 b Extremely wide field of view AR lens — 140 GPU-based software to compute degrees. asymmetrical lenses. Extremely wide field of view and light weight VR display designed for iPhone 6+, Nexus 6 and Samsung Note 4. EFTA01204815