Re: WJC & Digital Ask Follow-up

podesta-emails 1,487 words email

P17 V16 P19 D6 D1

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you all meet in Robby's office in 5 minutes, at 1:15? Teddy/John - you can use the 718-441-3763 line. On Wed, Oct 28, 2015 at 12:58 PM, Robby Mook <[email protected]> wrote: > Can we huddle up super quick to discuss? > > Two things: > 1. In the short term, we should come up with an alternative to pitch her. > 2. Agree that long term, we have a big problem because our current > strategy is unsustainable. Let's get a memo together explaining this. Then > I think we present directly to WJC. > > kate will gather us for a few mins > > On Wed, Oct 28, 2015 at 12:44 PM, Teddy Goff <[email protected]> > wrote: > >> That's a good point. They're hitting us for not having enough young, >> grassroots donors, but capriciously blocking the single best quiver in our >> arrow! >> >> On Wed, Oct 28, 2015 at 12:41 PM, Katie Dowd <[email protected]> >> wrote: >> >>> I think if we can get a contest in any regard -- that will be helpful at >>> this point but dinner is the best! Just to add to the arguments we are >>> making and this is similar to Teddy's - no other thing he does besides a >>> contest will bring in more NEW grassroots donors. Fundraisers will not do >>> that. >>> >>> Bernie has a ton of grassroots support as we all know and see by his >>> numbers. His participation in online fundraising and through contests can >>> make a dramatic difference in helping us keep pace with him. Absent him we >>> are def missing a huge opportunity. >>> >>> Also - I have to say the last sentence from Tina is very alarming!!!!! >>> >>> >>> >>> >>> On Wed, Oct 28, 2015 at 12:24 PM, Sara Latham < >>> [email protected]> wrote: >>> >>>> they've historically always been careful about protecting his brand, >>>> have avoided auctioning off dinners w/him and in general don't contribute >>>> auction items/time with him to anything other than benefitting the >>>> foundation (with I'm sure, some exceptions). >>>> >>>> I think describing it as a quick meet & greet/photo will go further >>>> with them. we can build into >>>> a more meaningful exchange and package - attend event/signed copy of >>>> book/speech etc., on the road. >>>> >>>> On Wed, Oct 28, 2015 at 11:23 AM, Teddy Goff <[email protected]> >>>> wrote: >>>> >>>>> i don't understand why not dinner. this is something POTUS has done >>>>> ten or twenty times as a sitting president. and i don't understand why the >>>>> optics of hobnobbing with the rich and powerful are somehow better than the >>>>> optics of sitting down with a few $5 donors. it seems like the latter is >>>>> what we ought to be emphasizing, not running away from. >>>>> >>>>> will any of those arguments work for them, do you think? >>>>> >>>>> On Wed, Oct 28, 2015 at 11:20 AM, Sara Latham < >>>>> [email protected]> wrote: >>>>> >>>>>> Tina called me. >>>>>> >>>>>> they just don't like the notion of a contest...think it's cheesy, and >>>>>> want to protect his brand. >>>>>> I gave her Teddy's lines on ROI. >>>>>> >>>>>> is there a different way to package it so it's somehow more palatable >>>>>> (I know you didn't like her comment about >>>>>> suggesting a book for him to read etc) but somehow making the contest >>>>>> more around one of his interests, >>>>>> I think we also need to be clear on what the 'win' means - NOT dinner >>>>>> w/WJC...but a quick handshake/photo-op somewhere >>>>>> backstage at an event. >>>>>> >>>>>> she's concerned about too many/frequency of emails from WJC. >>>>>> suggested we focus on locking in all the finance slots for December >>>>>> and Q1, and ease in to the digital piece. >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> >>>>>> On Wed, Oct 28, 2015 at 10:17 AM, Robby Mook <[email protected] >>>>>> > wrote: >>>>>> >>>>>>> The next step here is john talking to Tina, right? >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Oct 28, 2015, at 9:36 AM, Teddy Goff <[email protected]> >>>>>>> wrote: >>>>>>> >>>>>>> I know everyone knows this, but just want to reinforce again that >>>>>>> refusing to do a contest is a multi-million dollar decision by almost any >>>>>>> projection - probably many millions if you consider the acquisition >>>>>>> impacted being able to advertise a contest and the long-term ROI of the >>>>>>> incremental names. >>>>>>> >>>>>>> And I'm not sure what to make of the "priority" line in the second >>>>>>> paragraph. Does that mean we get nothing? >>>>>>> >>>>>>> Let me know if I ought to be the one to push back or if you want to >>>>>>> huddle to discuss next steps. >>>>>>> >>>>>>> ---------- Forwarded message ---------- >>>>>>> From: *Tina Flournoy* <[email protected]> >>>>>>> Date: Wednesday, October 28, 2015 >>>>>>> Subject: WJC & Digital Ask Follow-up >>>>>>> To: Sara Latham <[email protected]> >>>>>>> Cc: Katie Dowd <[email protected]>, John Podesta < >>>>>>> [email protected]>, Angel Urena <[email protected]>, >>>>>>> Jon Davidson <[email protected]>, Teddy Goff < >>>>>>> [email protected]> >>>>>>> >>>>>>> >>>>>>> Donna has nothing to do with that. None of us like it - as I keep >>>>>>> saying. >>>>>>> >>>>>>> And yesterday, WJC told the Foundation folks that their social media >>>>>>> asks for December would take priority. >>>>>>> >>>>>>> >>>>>>> >>>>>>> On Oct 28, 2015, at 9:16 AM, Sara Latham <[email protected]> >>>>>>> wrote: >>>>>>> >>>>>>> hi team, >>>>>>> >>>>>>> bumping this to see if we can re-visit / have any news from Donna re >>>>>>> your favorite topic - the CONTEST. >>>>>>> >>>>>>> >>>>>>> - As you know our top ask continues to be and is the contest. >>>>>>> Tina - do you think there is any period of time where this would be >>>>>>> possible? Or any more we can do to consider this? >>>>>>> >>>>>>> >>>>>>> thanks. >>>>>>> >>>>>>> >>>>>>> On Sun, Oct 25, 2015 at 9:54 PM, Katie Dowd < >>>>>>> [email protected]> wrote: >>>>>>> >>>>>>>> Tina, Jon, Angel - >>>>>>>> >>>>>>>> I wanted to re-up the digital memo that I believe you all got hard >>>>>>>> copies of while in the office recently so we could review asks and where >>>>>>>> things stand. >>>>>>>> >>>>>>>> *Here is the memo:* >>>>>>>> https://docs.google.com/a/hillaryclinton.com/document/d/1Dihz7HhU3P1nxCxZcDC_yObjSeyXXlvz4YhejFld5ig/edit?usp=sharing >>>>>>>> >>>>>>>> Please let me know what you think about how to best move forward or >>>>>>>> answers to current outstanding pieces: >>>>>>>> >>>>>>>> - As you know our top ask continues to be and is the contest. >>>>>>>> Tina - do you think there is any period of time where this would be >>>>>>>> possible? Or any more we can do to consider this? >>>>>>>> - In addition, we have several fundraising emails from now >>>>>>>> through the end of the year that we would like to send from WJC as his >>>>>>>> emails are doing tremendous. Fundraising asks would center particularly >>>>>>>> around upcoming debates & the very end-of-quarter in December. If OK, we >>>>>>>> will calendar out the asks for the next couple weeks and come back to you. >>>>>>>> - I did make a note to remove the merchandise request from the >>>>>>>> memo. >>>>>>>> - I left all the "creative ideas" as well and it sounded like >>>>>>>> there may be interest in a Facebook Q&A or having WJC take over our >>>>>>>> Instagram platform for a day with pictures. Working with you on any of >>>>>>>> these ideas would be incredible, and happy to discuss how to best organize >>>>>>>> any that you would like to try. >>>>>>>> >>>>>>>> The last piece is you had asked for a way to track results that we >>>>>>>> could keep updated. I created this google doc and just have the birthday >>>>>>>> email in here from yesterday currently but we could use this to build out >>>>>>>> and keep updated. >>>>>>>> >>>>>>>> *Results*: >>>>>>>> https://docs.google.com/a/hillaryclinton.com/spreadsheets/d/1KJJg1c0BETB-_mTwd5n2frTnryicPYedfkRtIJY-MZo/edit?usp=sharing >>>>>>>> >>>>>>>> The birthday email has now raised $80K - and from an email that >>>>>>>> does not directly ask for money -- this is incredible!!! >>>>>>>> >>>>>>>> Thanks for reading this far if you did! Let me know know what you >>>>>>>> think and if I missed anything in here. Cheers, Katie >>>>>>>> >>>>>>> >>>>>>> >>>>>>> >>>>>> >>>>> >>>> >>> >> >