EFTA02672638.pdf

iChe,Nctif pork iarliner) September 18. 1013 When BlackBerry Reigned (the Queen Got One!), and How It Fell I The EllackBenY Total is:Cleaned Other Smart panne) mc WM induct mtettled lerr and ackedcs a torch —41041 sever f rf sewn and a Mae consumers rater je 39% then cortatwate The ocecoarvis -out lalid gommment uses 'eert ettereCt at It reprices electeBerry s e total ISO" RIMS tatoet COOnWler a intr0duCed ISS f etel. IS lach atomic it, more sulPromit se0e-mourterl treckatete w. wie4Sed. alai SharteemMa s itS tack of mined a ran. *Mete traokbSt II nu, - al software the labels are mentos:5 has an MP3 roam Meer Iltmereees sad al Wwoatcn Drat •derw RIM cuts 2.00000s. Madam • iOS/Awle . 475, 'Slab* m roonilot Corporate America rtnntAnCMOrly tee Comm as NM a portent alaridiewer$ mode Ater teo otentlancs booms convOnve Webster, rte. %stem, tee learnt Arab tot CO's errteen. threatens t0 abut deem World Cake Erneretree. :tumbrels to i the nen C.t.0.. BrackBeery sense en me Dcoonart names Shut awn Bterstierry I INeW41 In0ttiC UMed States alter talks 'trees/terry' the Casa seromts af,notrees that new Woe over a p0p0Sed SA5O -new word Co Men tee row tem ol moon settlement break or the year' etsCseorrys wee Ztr-4 kte toe dorm RIM exfoliates, Sack/Ivry starts tea cm-bar be mate teen a war avees la end the case ns App World no. aremtexeS RIM laSel a $250 nation We. Ton c001041V5 Icy $6129 moron. whch n iMlnedtalOPY MAIM *4 Marge for undertaluem I mat °me faulted for a lack or OS I96tt Cl Peck concert Reentry] COna0Sef. 5.000 high-Qua* ?OM to executoes The I :rote '00 Cuts ale coecrtel coecutrees She 0rnrafled 0304 SS ritilaan. P- 22% ereteave CEOs RIM tams era Software Systems m an effort to create a den Maw arewete LaiandtS Slack ealy °Pendals system Mat can compete ertectevely against Apple's OS and boors Android. " ILL. Pendent Mune tees dike and. alter neortees% +IRIS :ets even taikoc blacks .4in the Secret ant Attn., . -, •Ca to abC4I Out soy< e ') mace uteri tweet. Ainca SenrCe. Jetta and gen a r t as many as and me 55000 Utter from fitx*Strey phone East Prone Coming from a tiny Canadian company, it was an almost absurdly audacious proposition. In 1998, when many corporations were leery of e-mail, Research in Motion began selling the idea of sending it wirelessly through a device that ran on a single AA battery. But thanks to a tiny, yet effective, keyboard that brought the world thumb-typing and a network that ensured security, BlackBerrys became standard equipment on Wall Street and in Washington. While BlackBerry, as the company is now known, created and dominated what became the smartphone market, competitors, notably Palm, failed. But the company's co-chief executives missed the real threat: they initially dismissed Apple's iPhone as little more than a toy. Wage of EFTA_R1_01946368 EFTA02672638 After that, all their efforts were too late. On Friday, BlackBerry reported a $965 million loss, and BlackBerry's future now appears to rest with a bargain-basement, highly conditional offer from its largest shareholder, Fairfax Financial. Whatever happens to the company, many expect that BlackBerry smartphones are now destined to become relics. By IAN AUSTEN and JENNIFER DANIEL 2IP age of EFTA_R1_01946369 EFTA02672639