EFTA01116642.pdf

reputationdefender Reputanon.com. Inc. • www.roputanon.com 4 reputatuon.com EFTA01116642  reputatir defender for business Every day, people search for your business online. l4 tic [tor. mi,ti of consumers us➢ search engines to could change at anymoment. Your reputatchn is at nsk find informaten about companies before making emery day due to changes in search arOne purchases. and more than 90% of web searchers trust exaggerated or rnsloadwier customer reviews. attacks the results they see. she results they find can make b•/ tealous competitors, deter eocen-Ocrmes, and or break your busnoss: at a glance web searchers wit bloopers with an axe to grind. Search results that decide whether to buy from Neu. partner with you. are fine one day can gutcldy be tilled with spark trust your expertise. or gm: you media attention. informationaboLt a competitor. coassip.urbanlopends. or other Lnwokome content MOST COnSuMerS will Makeup thew ennth alter belong at Only Ire fist gage Of Search results—Or Oren lust It's time (Or you tO take control Of >Pis brand. SuCCeSs the first thee results' The Same holds Owe to anybody and recutaton on the Internet. It's time to make Sure else SearChtng ?Or yOu. including Current <lents and that people SearChng rer yOse Wetness hod relevant CuStOmerS. paternal clients and customers. pOtentral truthful. positive informatron By engaging the Partners and emOrOyeeS. PurnalrstS. government ReCoutatiOnDefender SerwCe. yOu Can Make Sure that staffers, and mom Clearly if you control the top Web PoPele see pastti•.a and truthful content when they search re:tits for yo✓ business, then you control the search for your business online way it is perceived Thousands Ot Other business Owners hake already NO matter how carefully >rev rove buil yOur bvSineSS. diSCOvered me benefits Or ReCovtatiONDeferider onto° yOu Probably don't have complete control Over year reOutatiOn management. Join theta and protect y01 °nine recotation the content that appears at the ten °nine .mate today 01 a Boogie search ?Or the name Of y0✓ company. its products and services. Or its management team c roputationcom 2011 4, reputation com EFTA01116643 Eye-tracking map of Web search results SC rub ”••••••••••• Web •••••••10••••••••••••• searchers liallIMMEWIN•l•021•110. pay the most attention to the items at the top of .4•• Ea. Otleervado • •••• 0* the search results page. MORE VIEWED LESS VIEWED reputallorixem 2011 reput atIon.com EFTA01116644 reputationdefender see the power Reputation.com's ReputationDefender service is the solution for your online image. PcputationOcicndor empowers you to taco control of Of development irclacling research performed by two your brand your reputaton, and your image online In fuil.tpme PhD engineers with Prestigious pedigrees in recce cases the recommended ReputationDefender the tech and scientific industries We know exactly package can put pasitixo and truthfJ information you what does and deeSin work. and we can put this approve at the top of a Web search (or your name or expertise into action for you cora:into') It with Oct bu:nou name. proprietary strategies. When teu Subscribe to the ReputationDefender The reSuRS are pOwerfUl mere control Oyer yOkr Service. we work with you to identify your pxpities image when C.00le search for rev' name. tette( and and goals. Based on these otsectiees. we increase more POSitiye exposure when people search for yov the knSibilitY et existing positive and neutral content bobnesi. and comprehensive brand Centre' ONine. relevant to you. As neCeSsary. 0.0 professional driteeS and editors can also create a variety of truthful. new How we do it COntent that POSamely deittbeS you and i500tirniZetl First. we take the time tO xinderStanCl your existing to match yOur band and image. brand and image. as weil as the brand and image that Okr proprietary mix of tutting-edge online reputation you would Ike to cultivate. both IlveughCOmeriatiOM management strategies arrows us to push this positive withYOu and Our Own research. 0.n^ tent tO the top of a Web search We use Our Then. if applicable. we identify existing positive and initiOuSe teChrotogies. developed exclasivicy for neutral content about you that yOx want tO push ReputationDefender. to ncreade the visibility Or the toward the ton of your search results. As necessary. pOsitive and neutral content Mit has been selected. Our elite team of experienCed writers and editors Our teChnOWS are unmatched and Our proprietary also create CrofeSsiOnal. truthful Internet context MO/talon OptimfatiOn menials are based On years that i5 Consistent with yOur band and usage reputationcom 2011 reputation corn EFTA01116645 Before Ot.bliCatiOn we give yOu a Chance [0review the exPerienCe We can tell you that we publish yOur content Content me have Created to make Sure that it ntS yOur on a vanety of sites representing the nil breadth of unique image and voice once yOu have given yOur the Internet. Selecting these most appropriate to your apprOval. we promote this new content and any ore. professional or business activities We then use Ott existing POSitne Content tO the [CO Of search results Monetary teChn0109eStobuildconnections ticSween ligation monetary °Nine reputation management new and Old content. We Optimize across thousands techndoges We carefully impement Ott content Of websites and use this netnOnt Of resources to promotion strategy Over a Period Of dayS 0' weeks t0 scientifically promote accurate. POSitive Center* Make Sure that ygo 'teen* Optimal results in search The result it an improvement in search results that engines You maySee initial mprOkement in yOur search begs and foals nature& Your new search results evil results in as soon as tw0 weeks after you approve hen reflect truthfully on you and your business in an organic Content but the ful extent Of Our work veal take several laShOn Searchers wrll sin'cey son natural. POSitive weeks Or months t0 become apparent results. There will be n0 indication that yOu have any Our exact methods are secret. but we have honed affilatien with ReOutattOriCOM—and that's the way we them through yeatS Of research. devel0pm4M and like it BENEFITS OF REPUTATIONDEFENDER Control your brand and image online Trio Rcvutation0eforaar :Armee wit lc o to make :we that co.citne and truthful information you control appears at the top of :Oaten engine results for your name or yow business name. Improve your search positioning Byrrelong sure that nebSite1you Control appear at the [0.) Of a search fOr yOur name or business name, yOu can ens✓o that people imorested in wit services got the information they need. As a stele benefit. many Of Our clients also experience a tOoSt in their search position for generic keen0rds related t0 them or their toviints$46. Mitigate false or misleading search results Just cc* false negative review can sewn* damage you or your business if it appears on the first page of a Web search So can One Out-OfiCOnteat (note. ✓ban legend. Or other falsehood The ReartationDefender service buten Dentin) links at the top of your search reSultS to prevent damaging results from reaching searchers Defend against future attacks It is easier to build deteree1now than to fight fgsehoods later if you control the ton search results ror your name, you Can Step fait* and misleading information from breaking into the top search results. Take Control and stop the cycle of negative content Pekoe it stens reputationicom 2011 4, reputation com EFTA01116646 Average Timeline Gwent Cassino. Detron•r 8 C A) At Sign W. you will be assigned a learn 01 dedicated D) MOM approxinlately SD business days Of receiving your Reputation Advisors IRAs). with access via a direct e-mail approval, we via begin to publish this new content 10 the address and 1.100hOn0 minter. YOur RAs are laways happy Internat. Based On Oro analyss 01 your unique titration. we to answer questions or provide status updates. An RA will via spread the delivery of the content out over several days alto at5ltl you as yOu DP Out yOur cares( prO(10 Or business Or weeks 10 gloxinia. its IMMO. You may SO0 initial Mulls information for our publications learn venhin a couple of weeks, but the biggest impact usually Mon a lOw weeks or months. R) Approornattly 14 business days after you have finished prOviding uS with your prOlife. Our prOhnsiOnal writer. will E) At we are pubashing the last round OCOntent we will start craft an inn's, set of Issagraphked Web content on your mating tubseguerit sets of matensl ember biographical in betralt nature Or On Other themes related to you Or yOro buSinssi. C) You will Own have an opportunity le review ion content F1For the duration of your subscription. we wm continually we have created. Our intestass Mass you to suginSt update and ODOM. Our system to provide ideal results. grasiOns to o publications team or make edits Mated Smashing you with periodic status mona repUtatIOn.COM 2011 reputatIon.com EFTA01116647 The World Leader in Reputation Reputationcorn has tam prcroding comprehensive omen. rcputavm management services sirce 2006 We be the fwSt and largest comperensive online ON Forbes reoutabonmenagement company in the world.and we are mud to offer the most Foixeike online reoetavon THE WALL STREET JOURNAL. management tools available anywhere. We have tens or thousands ot clients across al 50 V.S. states and A more than '000 COuntrieS Stew)." the weed We are np r heath:mattered inReflwOOd City.Cariforna. A the heart or SOCCon Valley (Ow bashington Most Reputationcorn nes boon featured rs news outlets as chews° as CNN. Forbes. 60 H mutes Good moirind Mena. Fox New:. lho Or. Phil Show. Gamow. Oas MIRED Newsweek Spiegel (Gorman). the Washngton Post. the New York rev Times. and WIRED. among others. 60 minutes Thanks to years of R&D dig:ince. our orinuvasttc and satisfied customer. and a sotd track record of success. Reputatoncorn remains the undisputed wand loader in online reoutaton management. DIEOWELT rer= Reputationcorn hes been featured Inc SUPPORT FROM TOP VENTURE FIRMS TOCIICall1Cll'ltre line between onlne security and recutatign bluffing ReOjtatign is a new kind Of Online security StbIce that herbs )0u Monitor yOur reOutatign On the Web and take aCtiOnS to Make Sure that when SOwetwe GOOgteS yOu the•/ See yOu in the best POSPbre light. Last year. Reputation raised $8.65 rmlion trOMEIOSSerner Venture PeetnerS andKleine PectOns. which it is announcing today The retc] came in two benches. with SA million COMM Bessemer in May. 2009 and another 54 65 MtliOn from Weiler in August. 2009. with Bessemer oarocioatoo again Bayed Conan or Bessemer. and Ted Schiein or wene now have board seats. along with angel investor Mt ri)ores wile led the SebeS A in 200a' "Oolinef And Bessemer Put $8.65 Kellen Into ReputatiOn"<11/1O60/12. 2010) reputationcem 2011 reputatIon.com EFTA01116648 Management team highlights Michael Fertlk CEO and For-elder Michael Feta( rounded RePtitattOnCOM in 2006 with the belief that people have the right to COntrCA and protect they online reputation and !Novae>, In addition t0 h6 nOrk with Ref:white:el COM. Michael holds a DOSOOn On the advisory board Of the Internet Kees:gate Coalition <04`eCiSafe). a ronpront that works tO OtPCI the health and Safety Of yOuth Online. Michael is regarded as One Of the earlieSt pioneers Of onlne reputation management and a reading expert on issues of Conine privaty He CO-autfOred the COCA Wed West 20 and lectures internatonaily appoanng before professional and academic ale:lances. Mchael also advases school administrators and parent groups. Prior to founded ReptRation.com. Michael clerked for teed Judge Danny J Boggs of the Sixth Circuit Court of Appeals ci the United States He's a graduate of Harvard Cortese and Harvard Lao School. spooks several languages. and anion sailing. reading, and runnnd Owen Tripp Brent Franson Chief 00erabng Officer Senior Director. Advanced Client soiutions Fluent in hternet Search tecroologieS. data tuning. Brent Franson is a recognized search engine and awlerYtiCar marketing. Owen Tripp CO-Monded marketing authority with a proven track record Of ReOutattinCOM in 2006 and now Serves as ds cco creating powerful online strategies to address a range Resoonetre ror the breadth Of the CCenCany'S revenue of marketing, business. and reoetatiOn management pattern his dutoeS SCOn Sales. business development needs. Before town° ReOutettognCOM. he founded and partnerships. COO:Orate development. and and bolt a successful fulliservrce search engine COON0any operati0ns. Prier to 101ning ReputattOn marketing form. with OfftCes in Mountain Vier:. Denver. corn Owen created the user intelligence team at Pholadelftha.and Bangalore. India. InNS Current Kt* es °Beet tweaking new grOceld n SyStemS for identity Senior Director or Recotatencon's Advanced °rent management. nestigeneratron product roding. Solutions. Brent uses his many yearS of experience in and keyword search OfttornogatiOn An aluninciS Of Search Marketing strategy and deefrsearch algorithm A:Centure. Owen archrtected largewcale Operations aCOCattOnS to Manage andrnaettatnChentreftutatoOnS centers in the US and the CholopfnceS during no time °nine with the consultancy Owen holds a BA with Honors in Spanish Literature from Trnoty College and an MBA nem Stanford Graduate School or Business. Outside Of the Office. he enjoys the cornier', arts. carne collecting. and reading. reputationcom g011 reputatIon.com EFTA01116649  reputatir defender available . King Kong Nova Supernova 54000 15.000 $7.500 Professional. SOO- to 400-wore leteCee of totery4pheed or Relevant gent. Mervin: COnt461. CniaROCI by i NOM Or 25 38 62 proroZiOnal %ONO and editors. afterChed by you. Content and Oublittled ttritriteCilty Online. Properties Kettle edible thirtheirty Wet used for Calla.% CL pasicacon. such as Twitter or Leereelle Selected 50 60 90 CL (Or LWOW* lefietOtti and rielvarter) to your MOO. (.) Direct Site> Ona.papa InCiOtttet or landag pages with a peetererilecl Nil like way, cloctorphedoe.com. 4 8 14 Often the Ortereeet Web Diepert.e5 we mantain. w Link Reinforcement Powerful unmet,. ocaimizehon wingers deflate to prOwote network> of fowler content such e$ the content end reepereeS We create. iv 44, v O Voitbrity ophrnuetion of pre-existwq cement of 0 Third-Party Promotion your choice. Such at Awed:OM:WO Medd. Or a tea:treble newt ilitli V V V 0. 0. Profile Custominhon ot propane*: to makimizo canine Optimizer attactio:nen and 001,1000 thee relevance to Out now. V V V Portal Aeeess Prect access to Web reports. Kra. el content we create. ancl tnernemes aril panWercet Ice yaw Were.tee le V V UNDERSTAND Sentiment Access tO current and hittertell Web rirelnOt. Analysis ehOwinti whet' 01~ Write Mee gone to Or Clown LM. the Mart Or Our walk V V V A Pcoutauon Acivoot team WO monitor Ow Reputation Advisor Team ace:ma:and te0 peCONCI WOO noon. You Mae contact a ROfterlitree AdV40t by phone or email with your auestwas Of !Or ortOulitiOn advice. 44, v le Progress Mcnthly Prowess repo.Is tiowere the Reports linprOWnient rn yin reretettOn. Street, Otter the 10 10 10 beginnng of new content publication. These are the packages recommended for your unguo situation Need somethno dxfferentl Contact you RCO4tat*el Ada/Jr ‘Vrictl..nr a cu:torn served tom, would be nght for you Expedited service: are c reputationcom 2011 reputabortcom EFTA01116650