👁 1
💬 0
📄 Extracted Text (17,496 words)
Wor ld
Travel
Tourl m
CounLil
South Africa's 41
Travel & Tourism
Economic Driver for
the 21st Century
TRAVEL & TOURISM
Gmaiins5„ .Jobs
EFTA00578074
WTTC MEMBERSHIP
Daniel AtToiler* Sebastian Escarrer W James McNerney Jr Ian Swain
Chohnum Chief Execuave Office, President & CEO Thesedon
Kuoni Travel Holding Limited Sol Melia GEAircraft Engines Swain Travel Services. Inc.
Don Carty William R Fall Sandy Miller Ratan Tata
Chairman Chaiinuen & CEO Chairman of the Ronal & CEO
American Airlines Chairman & Managing Director
Canadian Pacific Hotels Budget Rent-a-Car
The Taj Group of Hotels
Peter Armstrong Bernard D. Frelat Steve Miller
Pfesearna & CEO President & CEO Chief Executive Officer Jose Antonio Taxon
Great Canadian Railtour Co Rail Europe Group. Inc. Resort Condominiums President & CEO
International. Inc. Amadeus Global Travel
Praphant Asam-aree William H. Friesell
Ptesning Marilyn Carlson Nelson Distribution
Choi/num
N.C.C. Management & Diners Club International President. CEO and lice Chair Jonathan M. Tisch
Development Co.. li d. Carlson Companies, Inc.
Haney Golub* President & CEO
Ted Balestreri Chairman & CEO Roland Nilsson laws Hotels
Chninnon & CEO American Express Company President & CEO
Cannery Row Company Scandic Hotels AB Mustafa Turkmen
Maurice H. Greenberg CEO & Managing Director
Roger Halloo Chairman. President & CEO P.R.S. ()heal*
Global Vacation Group Enternasyonal Tourism
American International Group Site President and Chairman
The Oberoi Group Investments. Inc.
James E. Barlett R. Craig Hecuba Yapi Kredl Bank of Turkey
Pershing & CEO Frank A. Olson'
Chaim/an & CEO
Galileo International Chairman & CEO Stanley Tollman
Avis. Inc.
The Hertz Corporation Chairman
Juergen Bartels
Robin W. Ingle The Travel Corporation
Chairman & CEO James J. O'Neill
Chaiinuen
Westin Hotels & Resorts President Wolf-Riidiger Uhlig
Ingle International Inc.
ONEX Food Services. Inc.
Paul Blackney Mameging Dann
Chairman Xabier de Irak
Joaquim Paiva Chaves SRS Hotels
XTRA On-Line Chairman & CEO
Managing Director Steigenberger Reservation Service
Iberia
Stephen F. Bollenbach Sonae Thrismo
Noel Irwin-Hentschel Leo NI van Wijk
President & CEO Alan Parker
Chainmen & CEO Pendent
Hilton Hotels Corporation Managing Director
AmericanTours International KIM Royal Dutch Airlines
James Brown Whitbread Hotel Company
Chief Operating Officer Clive Jacobs Gary L Paxton Joseph Vittoria
Rosewood Hotels & Resorts Chainmen & CEO President & CEO Chairman & CEO
Holiday AMOR International Dollar Rent-A-Car Systems Inc Travel Services International
Robert H. Burns*
Chairman David W. Jarvis Girard Nilsson* Daniel P. Weadock
RHB Holdings I.imited Chief Ewe-odor President of the Supervisory Roan( President & CEO
Hilton International Accor S.A.
Manfred Rosette ITT Sheraton Corporation
Chohnum Andre Jordan* Gilles Nilsson
Messe Berlin GmbH Chemnudn Jurgen Weber
Chairman & CEO
LUSOTUR S.A. Chairman
Peter Cass EuroDlsney S.A.
Lufthansa German Airlines
Ptesning Gerhard Kastelic Dionisio Pestana
Preferred Hotels & Resorts Pirshlent & CEO Chairman John Wilson
Vienna International Airport Group Pestana Chief Executive
Alun Cathcart
Chahnum & CEO Richard R. Kelley Alberto del Pino Millennium & Copthorne Hotels
Avis Europe Chairman Chief Executive Officer plc
Gerlach Cerfontaine Outrigger Enterprises. Inc. Allegro Resorts Vincent A. Wolfington•
President Geoffrey J.W. Kent Sir Ian Prosser, Chain/um
Amsterdam Airport Schiphol Chaiiman Chairman Carey International. Inc.
U. Gary Charlwood Abercrombie & Kent Bass PLC
Chairman & CEO Ron Woodard
Sol Kenner, Reed Travel Gmup
Uniglobe Travel (International) Thesidon
Chairman
Inc. Mandarin Oriental Hotel Group Boeing Commercial Airplane
Sun International
Group
Christophe Charpentier Sir Ralph Robins
Herald Klein• Chairman
Chabman Member of the Executive Board Hani Yamani
Havas Voyages Rolls-Royce plc Chairman
Lufthansa German Airlines
Cheong Choong Kong Michael D. Rose Hani A Z Yamani Investments Ltd
Jonathan S. Linen Chnuman
Deputy Chairman & CEO Vice Chairman
Promos Hotel Shuichim Yamannuchi
Singapore Airlines Limited
American Express Company Chairman
CorporationMarrah's
Robert Collier William W.N. Liu Entertainment. Inc. East Japan Railway Company
Mee Chairman
Remittent & CEO Carl Ruderman
Saturn Overseas Holdino, parent Ulrich 'Berke
Abacus Distribution Systems Chairman
company of Inter-Continental Chief Execuebe
Hotels and Resorts William E. Lobeck Universal Media. Inc. The Thomas Cook Group
John H. Dasburg Thrsidem Pave Zupan Ruskovic
President & CEO Republic Industries Inc President
Northwest Airlines Automotive Rental Group Atlas Travel Agency
Honorary Members
Jim Davidson Nashirudeen Mallam-Hasham Ivan Michael Schaeffer Sir Frank Moore. AO
President & CEO Chairman & Mat aging Mimeo, President & CEO Chairman
System One Company Air Mauritius Woodside Travel Trust Taylor Byrne Tourism Group
Robert H. Dickinson. CTC J. W. Marriott. Jr.• Robert Selander
Chapman & CEO James D. Robinson III
President President & CEO
Carnival Cruise I.ines Marriott International. Inc MasterCard International Chairman & CEO
RRE Investors. LLC
Michael J. Durham Sir Colin Marshall* John L. Sharpe Chairman Emeritus. WTTC
President & CEO Chanmat President & COO
The SABRE Group British Airways PLC Four Seasons Hotels and Resorts Tommaso Zanzotto
Sir John Egan• Isao Matsuhashi Fernando Souza Pinto President
Chief Executive Chaeirmen of the Board President & CEO T'L Associates
BAA plc Japan Travel Bureau Inc. Yang
President
Elhamy Ellayra James McCrea Ron Stringfellow Geoffrey H. Lipman
Chairman & CEO Managing Director Executive Chairman
Emma Ravel Air New Zealand Southern Sun Group *Executive Committee Member
EFTA00578075
World
Tr • v it I September 1998
—6 —
Ton fl ans
Council
President Nelson Mandela
Executive Deputy President Thabo Mbeki
Eweutive Committee
Republic of South Africa
Chairman
Ramey Golub
Anonican Empress Company
Viee•Chairmen In support of your South Africa Jobs Summit, the Members of the World Travel &
Robot L. Crandall
Anonican Airlines
Tourism Council, the global business leaders forum, urge you to reflect the significant job
creation potential of Travel & Tourism in the Jobs Summit action plan.
Sir Cohn Marshall
British Ainrays pie
This report, based on new concepts of Satellite Accounting being developed through inter-
Otani Pelisson
Ace°, S.A. national public/private sector collaboration shows the direct economic impact of the South
Committee Members
African Travel & Tourism industry. It also calculates Travel & Tourism's very strong flow
Daniel Attunes through effect across the economy, stimulating employment in upstream suppliers and
KfleMi Trawl Holding Limited
downstream servicers of travellers and travel companies — construction, telecommunica-
Sir John Egan
litAA plc tions, retail and manufacturing.
Andre Jordan It suggests that by 2010 more than 174,000 new jobs can be created directly by the
!mmar S.A.
Travel & Tourism industry, and 516,000 jobs can be created, directly and indirectly,
Sol Kenner
San International across the broader South African economy.
ilemat Klein
Lufthansa German Airlines These will be good jobs ranging across the employment spectrum from white to blue col-
lar. They will pay higher than average wages and be particularly accessible to women, the
1. W. Manion,
Alarrunt International. Inc unskilled and new entrants into the job market. They will incorporate high levels of train-
P.R.S. ObefOt ing. The majority will be in small and medium-sized enterprises — often in city centres or
The (Theroi Group
rural areas where structural unemployment is most severe.
Prank A. Olson
The Herr. Corporation We also set out general policy directions based on our Millennium Vision — which we
Sir Ian Prosser believe could help to realise that potential. These are closely aligned to the broad policy
Bum plc
goals of your government, reflected in the "Tourism in Gear" approach.
Vincent A. Mutilation
Carey Intonational. Inc.
The Members of the World Travel & Tourism Council stand ready to work with you to
Immediate Past Chairman create hundreds of thousands of jobs into the new Millennium.
RObefl El. Burns
ROB Holdings Lamoied
Chairman Emeritus
lames I). Robinson Ill
RRE lawman. LW Respectfully.
President
Geoffrey II. Lipman
Wail,i T.rrrl@ Tourism Council
Harvey Golub Geoffrey H. Lipman
Chairman President
%%Tie Registered Office:
20 Grosvenor Place.
London SW1X 71T. U.K.
Tel: (444-171) 838 9400
Fax: (444-171) 838 9050
http://www.wac.org
e-mail:
Creatinglobsecompusent.com
A Company- Lamed by Centime.
Reputation No. 2506591
TRAVEL &TOURISM: Cre-ati Jobs
EFTA00578076
SOUTH AFRICA TRAVEL & TOURISM CREATING JOBS*
1998 2010
T&T Industry
Jobs 250,000 420,000
% of Total 2.4 3.1
Jobs Created 175,000
T&T Economy
Jobs 735,000 1,250,000
% of Total 7.0 9.3
Jobs Created 516,000
*Baseline Scenario • "figures rounded"
EFTA00578077
South Africa's Travel & Tourism
- Economic Driver
for the 21st Century
This Report:
Assesses the impact of 'fravel & Tourism - day and stay, business and leisure, domestic and
international — in the South African economy. It covers:
• T&T INDUSTRY showing the size of the sector — transport, accommodation, catering, recreation and related activities.
• T&T ECONOMY showing the impact of Travel & Tourism as it ripples through the wider economy.
It uses the modern statistical measurement technique of 'National Satellite Accounting' to identify direct economic effects of
travellers and travel companies, as well as the indirect economic effects of suppliers and support services. WTTC/WEFA are
at the forefront of international public/private sector research in this area.
Develops a range of forecasts about the future of Travel & Tourism:
• Baseline — the most likely.
• Optimistic — with most favourable circumstances.
• Pessimistic — with most unfavourable circumstances.
These have been devised with help of a panel of local experts. Unless otherwise specified, the baseline forecast is used
throughout.
Makes a series of policy recommendations which are designed to help government tap the huge
potential benefits that Travel & Tourism offers South Africa. It should be read with regard to wider trends towards globalisa-
lion, privatisation, regionalisation and public/private sector driven market economies. In order to become fully competitive
South Africa, together with the wider Southern African region, must continue to move towards liberalised markets.
TIP OF AN ECONOMIC ICEBERG
ACCOMMODATION
T&T Industry • CATERING
/ /0 ENTERTAINMENT •
/• RECREAT ION T&T Economy
/TRANSPORTATION AND OTHER
•-
:ressioimemmane
TRAVE ELATED SERVICES
Services • Oil/Gas Supply • Wholesalers •
Printing/Publishing • Utilities • Financial
Services • Sanitation Services • Furnishings and
Equipment Suppliers • Security Services • Rental Car
Manufacturing • Transportation • Administration • Tourism
Promotion • Ship Building • Aircraft Manufacturing • Resort
Development • Glass Products • Iron/Steel • Computers • Utilities •
Concrete • Mining • Plastics • Chemicals • Textiles • Metal Products • Wood
EFTA00578078
The Reality of South Africa's Travel & Tourism But
■ Some parts of South Africa are increasingly seen as
Travel & Tourism is emerging as a leading global economic
unsafe for tourists.
driver for the 21st century. In South Africa, it is already an
■ There are gaps in infrastructure and lack of capacity in
important contributor to employment and wealth creation,
some areas.
with a huge flow through effect which touches all sectors of
■ Product quality and service levels do not always meet
the economy. In the past three years, Travel & Tourism has
international standards.
created 187,170 new jobs across the South African
economy alone. It has enormous potential as a catalyst for Prospects
future economic and social development throughout the
entire Southern African region. The future for Travel & Tourism in South Africa could take
very different forms, depending on several key factors
Travel & Tourism is different from most other industries
including government monetary policy, the rise or fall in
because travellers are by definition mobile and they
crime and the effectiveness of the industry's product
generate economic activity at different times and places —
development and marketing.
often indistinguishably from that generated by local
residents. These activities, however, have a huge flow
SOUTH AFRICA
through effect across other economic sectors. Satellite
Travel & Tourism Economy GDP
Accounting maps that impact. Pessimistic, Baseline & Optimistic 1988-2010
(Billions of Rand)
Today's T&T INDUSTRY represents:
248,141 jobs: 2.4% of total employment 350
Rand (R)16.982m GDP: 2.6% of the total Optimistic
300
Today's T&T ECONOMY represents: 250
Base
737,600 jobs: 7.0% of total employment
200
R53.2bn GOP: 8.2% of total GDP
150
R24.2bn exports: 13.2% of total exports
R12.8bn capital investment: 11.4% of total investment 100
Pessimistic
(11770WEPA estimates) 50
0
Strengths and Weaknesses 1988 1993 1998 2003 2010
South Africa has tremendous advantages in the global
tourism market and some critical challenges. The future SOUTH AFRICA
Travel & Tourism Economy Employment
prosperity of the sector will be assured only if these Pessimistic, Baseline & Optimistic 1988-2010
advantages are consolidated and the weaknesses minimised. (Thousands of Jobs)
■ The characteristics of South African tourism products
1600
are in line with global market trends for adventure Optimistic
tourism, ecotourism, cultural tourism etc. 1400
■ Since 1994 there has been significant increased 1200
capacity for tourism in accommodation, transport.
1000
airlinks etc. Pessimistic
800
There has been increased coordination of tourism
initiatives in Southern Africa for expansion and 600
increased diversity of products. 400
a South Africa represents exceptional value for money
200
for visitors from key origin markets.
■ South Africa has a positive international image for its 0
1988 1993 1998 2003 2010
democratic political transformation.
EFTA00578079
South Africa Travel & Tourism Forecast: Baseline Case
1998 2010 Growth
Rand % of Tot Rand °/0 of Tot % Real**
Consumer Expenditures 23.2 5.8% 79.3 6.4% 3.5%
Business Travel 8.8 29.1 3.4%
Government Expenditures 0.8 0.5*/* 4.9 1.1% 9.2%
Capital Investment 12.8 11.4% 47.8 13.5*/* 5.1%
Exports 24.2 13.2% 109.2 17.5% 6.8%
T&T Demand 69.8 270.2 5.2%
GDP* 53.2 8.2*/* 210.9 10.3% 5.5%
Imports* 16.6 9.2*/* 59.3 9.5% 4.6%
Taxes* 15.0 8.4*/* 55.1 10.6% 4.8%
Employment* (Thous) 737.6 7.0% 1,253.7 9.3% 4.5%
•T&T Economy Totals "Annualized Growth All Rand figures are in Billions.
In the most likely "baseline scenario," forecast :
■ South African consumers will spend more of their In these circumstances, Travel & Tourism could add more
than half a million new jobs across South Africa's economy
disposable income on Travel & Tourism which will
over the next 12 years. Most of these jobs. will be for
grow to 6.4% of total personal consumption by 2010.
young people, first time job seekers and women. They will
■ Government Travel & Tourism expenditure will also
be strongly concentrated in small businesses and local
increase by almost 10% per year.
communities throughout the country.
■ The share of private capital expenditure attributed to
Travel & Tourism will rise at about 5% per year, and In many cases they fit model employment patterns:
will be focused, not only, on major hotel and resort
■ They can be created at low cost, and faster than most
development, but also on game parks and guesthouses.
industries
■ Foreign visitor spending will continue to grow at double
■ They are service and export related
digit rates for the next two years and at more than 6%
■ They stimulate regeneration and cohesion by counter-
per year for the first decade of the 21st century.
balancing the flow from disadvantaged rural areas
To make this baseline a reality, and indeed to reach towards
■ They are often created in small, family run businesses
the optimistic scenario, a climate needs to be created to
■ They provide significant opportunities for women
encourage a relatively safe and hospitable environment for
travellers; targeted marketing and clear branding; incentives ■ They are ideal for young, or first time employees
for investment — particularly for improvement of infrastruc- ■ They can provide education, training and skill
ture: maintenance of quality; and progressive expansion of development
cooperative ventures in the Southern African region. ■ Wages are at or above the economic average
South Africa Travel & Tourism Forecast 2010 —
Pessimistic and Optimistic Cases
---- Pessimistic ---- Optimistic
Rand % of Tot Rand % of Tot
Consumer Expenditures 55.3 4.9% 119.1 9.6%
Business Travel 20.6 42.9
Government Expenditures 2.9 0.6% 8.7 2.0%
Capital Investment 32.3 9.1% 74.3 21.0%
Exports 69.2 11.1% 181.7 29.1%
T&T Demand 180.3 426.7
GDP* 139.6 6.8% 336.0 16.4%
Employment* (Thous) 1,043.7 7.76/0 1,570.5 11.6%
•T&T Economy Totals. All Rand figures are in Billions.
EFTA00578080
Realising the Potential
Tomorrow's T&T INDUSTRY can represent:
Travel & Tourism is already a strong and growing force in 422,182 jobs: 3.1% of total employment
South Africa — generating wealth, jobs and investment Rand (R) 68.1bn of GDP: 3.3% of the total
across the economy and enhancing social development. Its
impact will be substantially increased if: Tomorrow's T&T ECONOMY can represent
■ The people of South Africa reap the benefits at the 1,253,700 jobs: 9.3% of total employment
community level.
R210.9bn of GDP: 10.3% of the total
■ The underlying policy framework is conducive to
R109.2bn of exports: 17.5% of the total
dynamic growth.
■ The private sector develops competitive products and R47.8bn of capital investment: 13.5% of the total
leading edge international standards of service (IVTTCAVEM VS esfinnues)
■ Government creates a climate which attracts invest-
ment, streamlines regulation and builds infrastructure. conclusions and the government's Tourism in Gear Strategy
■ Consumer interest and confidence is maintained.
Modern travellers are discerning and have an increasing
choice of destinations. Reputations have to be carefully
and creatively built on a base of quality, but they can be
lost overnight. It is vitally important that safety and
security is assured. Maintaining consumer confidence
should be a top priority for government, if the potential
benefits of tourism to the economy are to be realised.
There is a growing consensus as to the pivotal role of
Travel & Tourism in sustainable economic and social
development in the Southern African region.
There is, for example, a strong correlation between the
concepts contained in WITC's Milleniwn Vision for Africa,
the World Economic Forum's recent Namibia summit
V lir
WTTC AFRICA
TOURISM IN GEAR WEF NAMIBIA
MILLENNIUM VISION
Highlight Travel & Tourism
Recognize the full value of Tourism across
Develop Tourism as as a strategic economic/
the economy and measure it through
a National priority employment priority,based on
Satellite Accounts
its full economic impact
Advance Sustainable growth, regional Establish an internationally recognizable
Implement a new International marketing
public & private sector marketing, brand, leverage natural wildlife
strategy, freshen branding and particularly
majoring on Afrikatourism to promote and culture of Southern Africa into
develop eco and cultural tourism
cultural and natural heritage national strategies
Improve quality and quantity of skilled Invest in education and training to Put education and training at
manpower in tourism,and upgrade raise operational quality,standards the forefront of national and
hospitality front line service and competitiveness regional tourism development.
Investigate Infrastructure needs Engage international/regional financial
Attract support from international
and resources, leverage government institutions in tourism growth, advance
financing institutions for
programs towards tourism and obtain publicfprivate sector initiatives, develop
Travel & Tourism infrastruture
special funding allocations. infrastructure for sustainable growth.
EFTA00578081
Recommendations
Against this background WTTC recommends that the South African Government:
1. Make Travel & Tourism a strategic economic ■ Ensure that sustainable Travel & Tourism strategies take
and employment priority into account the need for local community
■ Recognise Travel & Tourism's flow through effect development, engagement and empowerment.
across the economy and establish a National Satellite ■ Expand microloans to provide incentives for local
Account to measure it. community based sustainable tourism enterprises.
■ Reflect Travel & Tourism in mainstream policies for
employment, trade, investment and education.
4. Eliminate Barriers to Growth
Build safety and security provisions into national,
2. Move Towards Open and Competitive provincial and local tourism strategies and practice
Markets putting a special emphasis on Travel & Tourism in
■ Progressively liberalise trade, transport and overall policing strategies.
telecommunications through the World Trade ■ Place education and training at the forefront of tourism
Organization and regional trading regimes. development, expanding it in school curricula and
■ Pay particular attention to opening up air transport highlighting its career prospects and role in national
markets to attract more long haul services and improve economic rejuvenation: introduce measures to increase
regional networks by expanding liberal aviation skills — particularly front-line service.
accords, bilaterally and regionally. ■ Expand Infrastructure, particularly for airports, air
■ Upgrade promotion to match prevailing competitive traffic control and streamline border clearance.
approaches: restructure SATOUR with adequate funds eliminating visas where possible.
along public/private sector cooperative lines and ■ Engage international financial institutions including the
coordinate provincial, national and regional marketing. World Bank and the African Development Bank to
■ Consider building on the branding concept of support sustainable tourism infrastructure in lending
"Afrikatourism" highlighting South Africa's unique priorities.
natural. cultural and wildlife traditions. ■ Develop fiscal regimes which encourage tourism
growth, exports, investment, infrastructure, business
3. Pursue Sustainable Development
innovation and job creation.
■ Establish clear procedures and guidelines for planned
and sustainable tourist expansion as proposed in
Tourism in GEAR: pay particular attention to eco
tourism and ensure that park facilities are expanded
sustainably.
■ Adopt the principles of Agenda 21 for the Travel &
Tourism Industry developed by the WTTC, the World
Tourism Organization and the Earth Council. Make
South Africa a GREEN GLOBE destination and
encourage certification.
We believe such policies, developed with close public/private sector collaboration would ensure the creation of between
half a million and 800,000 new jobs across the South African economy by 2010.
EFTA00578082
Satellite Accounting Concepts
Demand Supply (Millions of Rand)
(Millions
of Rand) Direct Indirect Total
GDP GDP Imports Supply
Other Demand Consumption
50,623 16,982 21,589 12,052 50,623
19,135 6,419 8,160 4,556 19,135
69,758 23,401 29,749 16,608 69,758
4 4 4
Employment (Jobs)
Direct Indirect Total
Jobs Jobs Imports lobs
El Travel & Tourism Consumption - traditionally known
as visitor spending, this is the primary measure of Travel 248,141 287,150 N/A 535,290
& Tourism expenditures which includes personal,
business and government travel provided by or for
visitors. It also captures purchases of travel-related
consumer durables.
93,791 108,535 N/A 202,327
Travel & Tourism Demand - in order to capture the
1:1
broader impact that Travel & Tourism has on the econ-
omy, this concept expands Travel & Tourism
Consumption to include related capital and infrastruc- 341,932 395,685 N/A 737,617
ture investment, government spending and exports of
manufactured goods used abroad by Travel & Tourism.
T&T Industry - is the direct South African value-added
and employment associated with Travel & Tourism
Consumption (A). Direct producers include airlines,
hotels, car rental, tour agents/operators and retail
shops, etc. When to Use Which Result/Estimate
D. T&T Economy - is the direct and indirect South African A. When illustrating Travel & Tourism's
value-added and employment (D1 and D2) associated consumption demand
with Travel & Tourism Demand (B).
B. When illustrating Travel & Tourism's total
D1 Direct producers include C plus aircraft demand in the economy
manufacturers, resort developers, highway
construction, etc. C. When making GDP and employment com-
parisons between Travel & Tourism and
D2 Indirect producers include fuel suppliers, food other industries
suppliers, paper suppliers and wholesalers, plus
steel producers, electrical equipment makers, D. When making GDP and employment
wood products, etc. assessments of Travel & Tourism's total
economic impact
8
EFTA00578083
South Africa's Travel
& Tourism Economic
aim Performance and Potential
This report follows the concept of Satellite Accounting, It considers two different, but related measurements of
developed by public/private sector experts under the Travel & Tourism illustrated in the charts below:
auspices of the World Tourism Organization. ■ T&T Industry: The concept of the direct
It deals with all Travel & Tourism — day and stay, business Travel & Tourism Industry. This shows the size
and leisure, international and domestic according to United of the industry and can be used to compare
Nations definitions. Travel & Tourism to other industries in the
economy.
It identifies, from South Africa's National Accounts, items
such as personal consumption, intermediate inputs, govern- ■ T&T Economy: The concept of the direct and
ment expenditures, imports/exports, and value-added related indirect Travel & Tourism Economy. This
to Travel & Tourism. shows the more comprehensive "flow through
effect" that Travel & Tourism has across the
The report shows three forecast scenarios — baseline, opti•
economy as a whole.
mistic and pessimistic. Unless specified the baseline is used.
SOUTH AFRICA
Travel & Tourism Employment
(Thousands of Jobs)
900 Economy r_j Industry
800
700
600
500
400
300
200
100 T&T Economy
0 I I Direct and indirect
1995 1996 1997 1998 1999 2000
T&T Industry from visitor activity,
Direct visitor activity capital investment,
(transportation, exports and
accommodation, SOUTH AFRICA
government
Travel & Tourism GDP
catering, recreation services.
(1998 Constant Rand Billions)
and travel services)
no ■Economy .Industry
so
60
40
ao
20
10
0
1995 1996 1997 1998 1999 2000
ℹ️ Document Details
SHA-256
736cfa8e9b7d65787b705a7fdd98f7c394d99a3727726e0c0c3fa0f1b01245a0
Bates Number
EFTA00578074
Dataset
DataSet-9
Type
document
Pages
40
💬 Comments 0