Re: Ratifying next steps for the research process

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adding joanne: my best times tomorrow are: before 8am; between 11am - 4pm; between 5pm - 6pm (or after 830pm). cdm On Tue, Dec 9, 2014 at 6:50 AM, <[email protected]> wrote: > Happy to. I'm fairly flexible tomorrow. > > On Dec 9, 2014, at 6:43 AM, H <[email protected]> wrote: > > I have a number of points I want to discuss, but don't have time until > tomorrow. Could we set time then to discuss? > > *From*: [email protected] [mailto:[email protected] > <[email protected]>] > *Sent*: Tuesday, December 09, 2014 06:39 AM > *To*: John Podesta <[email protected]> > *Cc*: Cheryl Mills <[email protected]>; H; Huma Abedin > *Subject*: Re: Ratifying next steps for the research process > > I think we can definitely get the first answered. I will make sure to > flag. > The second is a good question I will raise. The rationale section starts > with groups which I think is really important. The first survey is really > meant to be a lay of the land--what are people's fav/unfavs, right > track/wrong track, initial head to head, etc. Very basic. Then the online > panel is supposed to provide some qualitative to underpin that. We also > have the qualitative Garin already did. But that may not be the right way > to go and I'll ask the pollsters about that. Like I said, I'm certain the > plan will change--I am many things, but a pollster is not one! > > > On Dec 9, 2014, at 4:28 AM, John Podesta <[email protected]> wrote: > > I am in favor of getting going along the lines outlined. One track I > think we should explore is whether and how attacks from the right > strengthen and immunize her on the left. Another question I have is whether > qualitative is being used enough to inform the early quantitative research. > > JP > --Sent from my iPad-- > [email protected] > For scheduling: [email protected] > > On Dec 8, 2014, at 9:46 PM, [email protected] wrote: > > Sure--happy to meet with her. I'd still like to get the initial > assessment polls moving this week since time is ticking, though. Branding > probably won't start until later Jan at the earliest. > Any issues with me getting that moving? > > On Dec 8, 2014, at 9:20 PM, Cheryl Mills <[email protected]> wrote: > > Dear Robby > > I look forward to reviewing and sharing any thoughts that may be > valuable. > > My one thought from the conversation I participated in with Wendy is > that her strength is in branding and marketing, using the evidence base in > determining how to generate the behaviors sought in the target audience. > So I think she has the capacity and creativity to drive the brand > development and strategy from inception to execution. I imagine she would > rely on the data that is being collected through the polling and focus > groups you outline but equally as important, would likely have questions > she might suggest specifically be included in the process. That's why I'm > not sure she is an advisor in the sense of opining on things as they occur > but instead an actual partner with the team in defining and shaping what > information is needed and then how to synthesize it for the purposes at > hand. > > This may make more sense once you meet her and have a thoughtful > conversation about her strenghts and talents. Then i think her active > engagement can be efficient and productive for the activity you have > outlined. Should we arrange a time for you to meet her or at least connect > with her by telephone? > > best. > > cdm > > > > On Mon, Dec 8, 2014 at 11:56 AM, Robert Mook <[email protected]> wrote: > >> Madame Secretary, Cheryl, John, >> >> Attached is an updated summary of the research process and a budget. I >> want to emphasize that THIS *WILL* CHANGE because the team will have >> better ideas on methodology and the strategy will evolve as the project >> progresses. I would still assume our budget will be in the $2+ million >> range per my earlier memo, even though the attached budget is lower than $2 >> million (obviously, we are going to make this as cheap as we can without >> sacrificing thoroughness and quality). >> >> Below is information on the participants. Attached is (1) a revised >> overview of the process and (2) a budget. >> >> *Please let me know if there are any objections or recommended changes, >> otherwise I will proceed with the plan as outlined.* >> >> Thanks! >> >> THE TEAM: >> Pollsters: Jef Pollock and John Anzalone >> >> Media consultant: Saul Shorr (like Jef and John, I will ask that he >> participate in the project, with no obligation by you or him that he work >> for the campaign, should you decide to run. I will offer Saul $20k plus >> travel costs to work with us for the next three months and attend a number >> of the focus groups). >> >> Advisors: I will have Wendy provide input on the instruments and >> methodology for the first round--then we can evaluate the degree we want to >> share data. I would like to talk to her before we lock this in, since I >> have never met her. >> >> SELF RESEARCH >> We don't have a thematically organized set of self research on the your >> accomplishments pre-State. I would like to give the pollsters full access >> to all raw materials on accomplishments pre 2009, especially the Senate. >> It's very important that we come out of this process understanding which >> accomplishments are most meaningful to voters. >> >> POLICY >> I would like to loop Dan and Jake into drafting of likely policy >> initiatives for testing--they have already provided me some input, but I'd >> like to get them on calls with the team to drill down on this in more >> detail, since it's so important. I know that policy is still a nascent >> process and will be highly iterative, but I don't think it makes sense to >> do the polling in isolation from the policy work itself (since the research >> should be supporting and informing the policy development). >> >> >> >> >