EFTA00998694.pdf
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From: "Jeffrey E." <[email protected]>
To: Richard Saul Wurman
Subject:
Date: Thu, 09 Oct 2014 12:32:07 +0000
The only truly surprising thing about those ads is that these businesses took so long to notice porn's influence on
consumers in the first place. It's been happening for centuries now: In 1524, there was a book published called "I
Modi" (The Ways) by Pietro Aretino and Giulio Romano. If you were to ask an art/literature expert about it, you
might hear that "I Modi" was a series of beautiful illustrations depicting contemporary Italian life, accompanied
by Aretino's masterfully composed sonnets. If you asked anybody else, they'd just show you this:
Hey guys. what's happeniHEYY00000!
Now, you won't really hear anyone arguing that "I Modi" was anything but an awesome, old-timey combination
of professional wrestling and hardcore pornography; but you also won't hear anyone arguing about how it played
a huge role in the popularization of print and literature... which it totally did. Guttenberg and his Bible might
have gotten the ball rolling, but for centuries Aretino was one of the most read authors in Europe (today
considered the father of erotic literature,) and his works were being printed and passed around more often than
the pastor's daughter at a church summer camp. It was the first and only book many people came into contact
with, and this pornography fostered widespread literacy all across ye olde Europe.
Read more: http://www.cracked.com/article 18888 5-ways-porn-created-modern-world.html#ixzz3FeOA7rXR
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EFTA00998694
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80d4ae4c723e8492034b63532d1c37cc3c0824268e171adb639509ecaca4af0b
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EFTA00998694
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