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21 Health Matrix 189, *
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all of the time. For most people sery 223] ing in complex roles, things come up, delays
happen, priorities shift, and it is not always possible or desirable to keep the very letter of
your word. The person who honors her word may sometimes not keep her word, but she
will always take responsibility for remedying any problems caused by her failure to keep
her word. '46
To improve workability, Jensen argues that we should adopt a discourse norm in which
your "word" automatically encompasses not only everything you explicitly promise to do,
but also everything that other people expect of you. ^c* You do not have to do exactly what
others expect of you, this is merely a default rule. You can opt out of this default by making
clear to others that you will not be doing what they expect you to be doing. Going further,
in Jensen's system your "word" also by default includes what society's ethical, moral and
legal codes expect of you. To be a person of integrity you must either honor what other
people and society expects of you, or you must "publicly announce" that such expectations
do not, after all, constitute your word.
Under this system, your word runs to all of the people or groups with whom you want
to have a workable relationship. Jensen is in particular concerned with the set of
relationships that comprise corporate activity. Deploying his discourse norm to advance
multi-fiduciary corporate governance would involve requiring organizational integrity
towards shareholders, creditors, workers, and consumers. Jensen believes that directors
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are presently involved in a tremendous amount of 224] destructive out-of-integrity
behavior in their relationships to their shareholders and the capital markets generally. 'a
This problem of out of integrity behavior can also be seen with respect to other
stakeholders. That is, in their market discourse with non-shareholding stakeholders,
corporations adhere to a far narrower conception of what counts as honoring their 'word"
than would prevail under an integrity regime. For a corporation to be in integrity, the firm's
directors and managers must internally honor their word, and must honor their word
externally in what the firm says to, or what is expected of it by, multiple stakeholders. .r•
Jensen argues that an important cause of out-of-integrity behavior is that people
mistakenly use cost-benefit analysis to decide if they are going to honor their word or not.
While individuals and organizations should certainly do a cost-benefit analysis when
determining what they will give their word to, once a word is given it should be honored
without any further analysis of the costs of doing so. If you do a cost-benefit analysis when
it comes to honoring your word it makes you untrustworthy and undermines the workability
of your relationships. I think that one of the reasons that corporate actors engage in cost-
benefit analysis at every turn is because of the lack of any other salient framework through
which to analyze what they ought to do. Jensen's integrity discourse norm provides
corporate actors with a fresh and rich language that they can use to give shape to their
sense of their own commitments, and how they talk about those commitments to
themselves and to others.
It is worth noting the impressive "expressive over-determination" in Jensen's invocation
of the "word" in his integrity project. When I heard him present his idea at Stanford
University in February 2010 Jensen had the full crowd rapt as he kept invoking "your
word," "my word," "living by our word." ^`" For many listeners there must have been an
inescapable religious connotation. "In the beginning, was the word, and the word was with
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CONFIDENTIAL - PURSUANT TO FED. R. CRIM. P. 6(e) DB-SDNY-0075628
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