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Strictly Private and Confidential
ASTON MARTIN
EME
CAPITAL
JA4S .01.444,
April 2012
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IMPORTANT NOTICE
The information in this memorandum has been provided to EME Capital LLP ("EME")
by The Investment Dar K.S.C.C. or has otherwise been derived from public sources.
EME makes no representation, express or implied, as to the accuracy or completeness
of the information. This memorandum should not be used as the basis for making an
investment decision and does not constitute an offer to sell securities. Investors
considering an investment should take their own advice and perform their own due
diligence. EME is authorised and regulated by the Financial Services Authority.
EME
CAPITAL
34.4 44.0
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ASTON MARTIN!
Investment Summary
The first and only opportunity to acquire equity in Aston Martin since the purchase of the company from Ford by The
Investment Dar and Adeem Investment Company in 2007
f150 million investment will support growth trajectory towards IPO, delivering a powerful, higher margin product
portfolio that will remain fully compliant with emissions and safety legislation in the US, EU and UK
Structured as a 6 year convertible bullet loan, convertible after 12 months at the investors' option into a 20 per cent. equity
interest in AMHUK, together with a 50 per cent. equity interest in Aston Martin Racing; 20% IRR if refinanced in first 12 months
Group financing position is secure following the £300 million high yield bond issue in June 2011, with no refinancing due until
2018
4 Pre-money enterprise valuation implied by conversion option is c.£900 million, being 11.8x actual EBITDA for the year to
31 December 2011 (2010: <10x)
Board representation for investors, with up to two board seats available on each of AMHUK and material operating subsidiary
boards and Aston Martin Racing Limited following exercise of conversion option, and observer rights at such boards prior to conversion
4 2015 EBITDA target of >E200 million, 2.5x current levels, on the back of product development spend and expanding dealer
network
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ASTON MARTIN
Investment Case
A powerful brand with global reach, embodying style and elegance. An icon within the automotive industry with a 99-year
history, penetrating deep into popular culture
Set on a long term growth programme, with a continuing shift towards higher margin products and accelerating expansion into
emerging markets
Attractive long term market dynamics due to the proliferation of HNWIs globally, particularly in emerging markets
Differentiated market positioning via a unique combination of brand exclusivity, beautiful styling, hand-craftsmanship, supreme
luxury and high performance
Investment in updated models will take company through to IPO: updates for DB9, DBS and V12 Vantage in 2012-13
(utilising the established VH platform) will take the product portfolio life through to 2015-16. Engine supply agreement being renewed
in 2012
Design and engineering capabilities in place to develop new 'post VH' platform, next cycle V8, DB9 and DBS replacements, as
well as niche programmes in the tradition of the iconic One-77 and V12 Zagato cars
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ASTON MARTIN
Virage
"The front grille is attractive and
muscular and makes the most of the
wider wheels. Strong, angular sill
sections contrast with the curvaceous
rear haunches and an attractive rear
panel. In short, it's a looker..."
THE TELEGRAPH, MARCH 2011
"..well weighted steering and reassuring
front-end grip ensure the Virage is
engaging on a demanding road, without
detracting from its abilities as a grand
tourer. The wonderful V12 sounds
fantastic and gives strong performance."
AUTO EXPRESS, MARCH 2011
"You feel completely confident in the
Virage, always in control, never
intimidated despite a 4.6-second 0-
62mph time, a potential 186mph top
speed and a fabulous bass-leavened
howl from the exhaust when you're
drilling far into those power reserves ."
THE INDEPENDENT, JUNE 2011
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ASTON MARTIN
V8 Vantage S
"The Aston Martin V8 Vantage S....is
more powerful, better looking and more
driver-focused than the standard car."
TOP GEAR, JANUARY 2011
"This glorious, deep V8 roar - and the
lovely crackle from the exhausts when
you lift off - is a big part of the Vantage's
character and, in the S, these aural
treats have been further enhanced."
AUTO EXPRESS, MARCH 2011
"This latest variant, the Vantage S, is the
fastest, lightest and most thrilling V8 yet
— and it was a riot when we drove it on
the international launch."
AUTO EXPRESS, APRIL 2011
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Rapide
"The Rapide is breathtakingly beautiful,
with extended creases along the
coachwork giving a long, low
appearance, but rising cheekily over the
HU'
front wings. The roof line is subtle and
hides the rear accommodation, while
the rear is attractive, with a simple
hatchback that allows easy access to the
generous load space."
TELEGRAPH, FEBRUARY 2010
"The new 2010 Rapide has four doors
and four seats. But don't fear, it still has
a 5.9-litre V12 with 470bhp and will
carry four occupants to 188mph. It still
looks like an Aston, too. We really can't
think of a better looking four-door on
the planet."
CAR MAGAZINE, FEBRUARY 2010
" The Rapide turns out to have the most
fluent ride, the most natural handling,
and the most progressive-feeling
steering of all current Aston Martins."
THE INDEPENDENT, FEBRUARY 2010
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ASTON MARTIN
The World's Coolest Brand
Aston Martin is a powerfully emotive motoring icon with truly global appeal:
In 2011, Aston Martin was once again acclaimed as the world's
coolest brand by the UK's CoolBrands Council for an unprecedented
fifth time in six years, ahead of names such as Apple and Bang &
Olufsen
In Germany, Auto BiId Klassik judged the Virage to be their nominated
"Classic Car of the Future", while readers of Auto Motor and Sport
voted it the "World's Most Beautiful Car" for 2011
-1111164446.
At the Concorso d'Eleganza Villa d'Este in Lake Como, the V12 Zagato
won the "Design Award for Concept Cars and Prototypes", previously
won by the One-77 in 2009
Intelligent brand associations underpin Aston Martin's appeal - from
Goldfinger to Quantum of Solace, DB5 to DBS, Aston Martin has enchanted
James Bond viewers around the world with style, sophistication, power and lk
beauty
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ASTON MARTIN
Beautiful Design
Aston Martin is synonymous with design excellence. A modern Aston Martin
sensitively blends handsome classic features with cutting-edge,
contemporary styling
Excellence is evident in every detail, from the perfect stitching of leather trim
to the precision finish of a piston
The bespoke studio at its Gaydon headquarters means that Aston Martin's
design team has a world-class facility to support their work
The successful, sold out One-77 sports coupe programme, with each car
priced at £1.2m, demonstrated once again Aston Martin's consistent,
market-leading ability to design the most stunning cars
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ASTON MARTIN
D arc. ars,
Engineering Excellence
Aston Martin has a thoroughbred race pedigree. Refined power,
performance and endurance born of engineering excellence are essential
characteristics of the cars
Aston Martin is an industry leader in the innovation of new engine
applications at its dedicated plant in Cologne and in the use of ground-
breaking lightweight body structures
Every new model undergoes the most intensive examination at Aston
Martin's test centre at the unforgiving NUrburgring in Germany molissieciegiaranimmo
Since Aston Martin's return to motor sport in partnership with Prodrive in
2004, Aston Martin Racing has expanded its scope to cover every category of
GT racing, from the GT4-spec Vantage to the GT1-spec DBR9, as well as the
top-tier LMP1 category
Technology, testing and race experience feed directly into production models
— reflected by the searing performance of the Virage, Vantages S and V12,
the DBS and the Rapide
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ASTON MARTIN
State-of-the-Art Production
Aston Martin opened a purpose-built £250m headquarters at Gaydon,
England in 2003 — almost certainly the best of its kind in the world
Gaydon blends cutting edge technology with traditional craftsmanship. The
production area has been meticulously planned to minimise distractions,
allowing Aston Martin's specialists to focus on building the finest cars
Approximately 200 man-hours are spent hand-building individual customers'
cars. Painstaking attention is paid to every detail, finishing with a meticulous
hand-painting process
Over its 99 year history, Aston Martin has produced more than 50,000 cars.
Of these, it is believed that over 95% are still on the road
The Company's Works Service facility in Newport Pagnell sustains this
heritage, lovingly repairing, restoring and servicing Aston Martins of all
vintages for customers globally
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New Markets, New Products
Aston Martin has grown its dealer networks substantially in recent years to
capture the value created by the brand's global reach
In 2012, Aston Martin expects to grow its network to 87 dealers worldwide,
of which 9 will be new openings in China, bringing the total there to 15
Exploiting uniquely flexible Vertical-Horizontal chassis technology, Aston
Martin has slashed the time taken to bring products to market and the
expanding dealer network will draw on a strong pipeline of new models
This year, a new Vanquish coupe will be launched, with a Volante variant
following in 2013, as well as updates to both the 4-door Rapide and the V12
Vantage
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Indicative Terms & Conditions
Facility: Holding Company Convertible PIK Notes
Issuer: Aston Martin Holdings UK Limited ("AMHUK")
Amount: £150,000,000
Currency: GBP
Use of proceeds: Product development
Term: 6 years from drawdown
Repayment: Bullet, in one amount on maturity
ASTON MARTIN
Coupon: 10% per annum PIK, accreting to principal semi-
annually
Conversion: At any time following 12 months from the issue date
at the Investors' option (and mandatorily on an IPO),
the Notes, together with accreted PIK coupon, may
be converted into a 20% fully diluted interest in the
equity of AMHUK, plus a 50% interest in Aston
Martin Racing Limited. Investors will be entitled to
one seat on the boards of each of AMHUK and its
material subsidiaries for each 10% conversion,
together with a seat on the board of Aston Martin
Racing Limited
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Indicative Terms & Conditions (continued)
Warrants: At closing, Investors will be issued with penny
warrants exercisable into 10% of the fully diluted
equity of AMHUK in the event of an
insolvency event at AMHUK or Aston Martin
Investments Limited. On exercise of the
warrants, Investors will be entitled to one additional
seat on the boards of AMHUK and each of its
material subsidiaries
Issuer call: At any time during the 12 months following
completion, the Issuer may call any or all of the
Notes at issue price plus two years worth of PIK
coupon, using the proceeds from an issue of equity,
ASTON MARTIN securities or debt financing
Observer rights: Investors will be entitled to observer rights on the
boards of AMHUK and each of its material
subsidiaries until the conversion date
Conditions precedent: Investors' satisfaction with due diligence in respect
of the Issuer, AMHUK and subsidiaries (together,
"AM Group"); AMHUK to provide, inter alia, details
of AM Group's financial condition, business plan,
product development plan, credit facilities, existing
mortgages, liens, debentures or other charges, any
outstanding or pending litigation, fiscal status,
and constitutional documents
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Indicative Terms & Conditions (continued)
Conditions precedent: Note issuance documentation in substance and
(continued) form acceptable to the Investors, and legal opinions
Reps & warranties: Typical for notes of this nature
Covenants: Typical for notes of this nature, to include but not
be limited to provision of management and financial
information, limitations on borrowings, negative
pledge, maintenance of security, dividend
restrictions, maintenance of books and records,
insurance, and meeting financial and fiscal
obligations as they fall due
ASTON MARTIN
Prepayment event: The Notes, together with accreted PIK coupon, will
be mandatorily repayable on a change of ownership
of more than 50% of AMHUK
Events of default: Typical for notes of this nature, to include but not
be limited to non-payment, insolvency, AM Group
cross default, illegality and material adverse change
Governing law: The Notes will be governed by English law and the
Issuer and Investors agree to the exclusive
jurisdiction of the English courts
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The Future
Aston Martin is primed for future growth as a result of sustained, consistent
cash and profit re-investment across every key business area — branding,
design, engineering, production and distribution
Potential exists to develop significant additional earnings through the
investment of capital to support taking the product portfolio to a new level
The value built up by Aston Martin over 99 years of turbulent history is
ASTON MARTIN immense. Today, the company is superbly positioned to be able to realise its
true potential
At this exceptional point in the company's history, there is a unique
opportunity for new investors to share in Aston Martin's future as significant
owners of the business
Interested parties should express the nature and potential level of their
interest in the Notes in writing to EME Capital LLP at the address below, for
the attention of Richard Bryant, Partner; a management presentation and
factory tour can then be arranged at Aston Martin's Gaydon headquarters
EME EME Capital LLP, 83 Piccadilly, London W11 8QA Tel: 4-44 203 468 1900
Authorised and Regulated by the Financial Services Authority
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ℹ️ Document Details
SHA-256
89afda885c4880294f74d8260807b6c8e744dd19392d6042dae6842668524b3a
Bates Number
EFTA02699933
Dataset
DataSet-11
Document Type
document
Pages
16
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