CTR TPs: Book Sales Update

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[image: Inline image 1]* *“Hard Choices” is a Success!* *The reviews are in and the statistics are clear - Hillary Clinton’s memoir, “Hard Choices,” is a SUCCESS!* *ATTACK:* The right wing launched an attacked that Hillary Clinton’s memoir, “Hard Choices,” has not been successful. *FACTS:* · Hard Choices remains on track to be one of the bestselling political books of the year, spending its first three weeks at number one on the New York Times Bestsellers List and now landing at number 2 in its fourth week. · “Hard Choices” is among the year’s most popular nonfiction books, reportedly selling more than 177,000 copies so far, according to BookScan estimates. · “Hard Choices” spent three weeks at #1 on the New York Times’ Best Sellers List for Hardcover Nonfiction Books, making it one of only a few political books from this century to reach that milestone. · Secretary Clinton’s “Hard Choices” spent more weeks at #1 than any of her recent predecessors, including Condoleezza Rice’s “No Higher Honor,” Colin Powell’s “It Worked for Me,” Madeleine Albright’s “Madam Secretary,” and Warren Christopher’s “Chances of a Lifetime.” · “Hard Choices” has far outpaced all of the books by potential Republican presidential contenders – none of which ever made it to #1 – including Marco Rubio’s “An American Son,” Scott Walker’s “Unintimidated,” Jeb Bush’s “Immigration Wars,” Rand Paul’s “Government Bullies,” and Rick Perry’s “Fed Up!” · Hillary Clinton’s “Hard Choices” has one of the highest records at #1 in the opening weeks of all recent political memoirs, beating out Dick Cheney’s “In My Time,” Mitt Romney’s “No Apology,” Elizabeth Warren’s “A Fighting Chance,” and even her husband Bill Clinton’s “Giving.” · “Hard Choices” debuted on the New York Times’ Best Sellers list as the No. 1 “Nonfiction Print Hardcover,” No. 1 “Nonfiction E-Book,” and No. 1 “Nonfiction Combined Print & E-Book.” · In its first week, “Hard Choices” topped a number of best seller lists and was ranked: o “Easily” the No. 1 adult hardcover nonfiction <http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/62925-hard-choices-print-sales-top-85-000-in-first-week.html> bestseller according to Publishers Weekly <http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/62925-hard-choices-print-sales-top-85-000-in-first-week.html> ; o No. 1 on the Nielson BookScan <http://www.buzzfeed.com/rubycramer/hillary-clintons-book-is-no-2-hardcover-in-first-week> nonfiction list; o No. 1 bestselling nonfiction iBook <http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/62921-ibooks-bestsellers-hard-choices-hits-6.html> ; o No. 1 on Barnes & Noble’s <http://www.buzzfeed.com/rubycramer/hillary-clintons-book-tops-barnes-noble-sales-in-first-week> hardcover bestseller list, which includes both fiction and nonfiction; and o No. 1 bestseller at independent bookstores. <http://www.politico.com/story/2014/06/hillary-clinton-book-107959.html> · “Hard Choices” is an international bestseller. According to Publishers Weekly <http://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/63028-s-s-touts-hard-choices-sales-performance.html> : o In the U.K., Hard Choices was #2 on the Sunday Times bestseller list; o In Australia, it has appeared high on the top ten state and regional bestseller lists; o In Canada, the publisher said the memoir was a #1 bestseller; o In Germany and France, even accounting for only a “partial week of sales,” the book landed on bestseller lists in those countries; o In India, “Hard Choices” is currently on Amazon and Flipkart’s top ten lists. · “Hard Choices” has “far outsold” recent political books during their first week, according to the Daily Beast <http://www.thedailybeast.com/articles/2014/06/18/what-do-hillary-s-so-so-book-sales-portend-for-a-clinton-candidacy.html> . · In its first week, “Hard Choices” outsold the combined TOTAL sales of books <http://www.buzzfeed.com/mckaycoppins/killing-conservative-books-the-shocking-end-of-a-publishing> by 5 potential GOP presidential candidates, including Scott Walker (16,156), Rand Paul (10,261), Rick Perry (27,260), Paul Ryan (14,727), and Jeb Bush (4,599). · According to first week sales data <http://www.thedailybeast.com/articles/2014/06/18/what-do-hillary-s-so-so-book-sales-portend-for-a-clinton-candidacy.html>, “Hard Choices” is a more successful follow-up than Bill Clinton’s “Giving” (47,000+ copies first week) or Sarah Palin’s “America By Heart” (57,000+ copies first week).