podesta_email_04028.txt

podesta-emails 1,037 words email

P17 V16 P19 V11 D6

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is definitely primary...and specifically IA and NH since we don't have other polling. On Jul 3, 2015, at 6:35 PM, John Podesta <[email protected]> wrote: This may be an Iowa Nh doc but if broader shouldn't we have AA Latinos in the strength box. On Friday, July 3, 2015, Dan Schwerin <[email protected]> wrote: > Here are some more edits. See how I tried to deal with "knocked down," > going back to a theme from announcement speech that we'd kinda neglected > > On Fri, Jul 3, 2015 at 5:58 PM, Robby Mook <[email protected] > <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: > >> All very helpful thanks. >> 1 and 2 make sense. >> Agree on NH being counties and CDs--not MM. >> I agree on "getting knocked down". I want it but should it be part of >> accomplishments for the reason you explained? >> >> >> >> >> On Jul 3, 2015, at 5:48 PM, Oren Shur <[email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >> Sorry – ignore last email, refer to this one (cleaned two little things >> up): >> >> >> >> 1. In terms of the media markets in NH, it’s difficult to say >> (since 80-ish% is Boston market), but more of our targets live in CD1 than >> CD2 (and that’s different than the population distribution). Would make >> sense to focus there on population centers, Rockingham Co, etc. >> Ideologically, a bigger percentage of undecideds are moderate (45%) than >> liberal (36%) – room for growth there, particularly with moderate men. >> Also younger women as target. >> >> For IOWA, based on recent survey, should be Cedar Rapids media market and >> that entire Central-East region (Waterloo east to Dubuque, down south to >> Davenport and Iowa City). These are labor-heavy areas where we have room >> to grow – labor rallies could be a natural type of event in this region. >> (Of course we’ll confirm this and know more with modeling). And confirmed >> with Anzo that the demos we laid out as targets are correct by him. >> >> 2. On the section about the phases and themes, think we should >> label them consistent with the “get ahead” broader thematic? Also, I know >> I’m kind of a broken record here – but I’d suggest making the contrast >> message a key part of the thematic phases you lay out – (or maybe that’s >> inferred?) >> >> 3. In the message box, under Values, you highlighted “get knocked >> down” and mentioned it seemed a bit random – but I think there are several >> ways she weaves it in nicely: when she joined the President’s cabinet after >> defeating her, when she fought for children’s health care after the bigger >> battle didn’t succeed. (Channeling implicitly the toughness that voters >> associate with her for her tenacity and resilience in dealing with more >> personal matters … and the fact that she’s back at it, running for >> president again …) So I’d suggest leaving it. channels toughness and badass. >> >> *From:* Robby Mook [mailto:[email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>] >> *Sent:* Friday, July 3, 2015 4:25 PM >> *To:* Jennifer Palmieri >> *Cc:* John Podesta; Dan Schwerin; Christina Reynolds; Jake Sullivan; >> Kristina Schake; Oren Shur; Teddy Goff >> *Subject:* Re: Draft Message Box >> >> >> >> Ok, I did a few things: >> >> >> >> 1. On the message box, I did some formatting to tighten it. Some of it >> was reading like a list of things, rather than a framework. I highlighted >> where I did anything significant. Dan, please make sure I didn't de-HRC >> the language. I also added a little language at the top of each section to >> show how it related to the central box. >> >> >> >> 2. I added this into the larger document (and have attached as a PDF for >> people who may have issues with the formatting). Oren, can you run the >> targeting by anzo again? >> >> >> >> 3. I added a theory on how we can have a "rudder" for scheduling. >> Essentially, we break the schedule up into phases that are anchored by >> policy, but we we deliberately design to reinforce character traits. I'm >> not married to it at all, but this is the sort of framework I'm hoping we >> can finalize next weekend. >> >> >> >> Can folks give a look...if we're good, we ship it off. >> >> >> >> >> >> >> >> On Fri, Jul 3, 2015 at 12:35 PM, Jennifer Palmieri < >> [email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >> Hey - you know what this sounds like?? >> >> >> >> Hillary Clinton! >> >> >> >> So exciting! >> >> >> >> I would put "clean" before "energy" and add climate to one of the >> challenges we could harness American power to combat. >> >> Sent from my iPhone >> >> >> On Jul 3, 2015, at 11:47 AM, John Podesta <[email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >> Add clean before energy? Is that enough on climate? >> >> On Friday, July 3, 2015, Dan Schwerin <[email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >> Here's a revised message box based on our discussion last night. >> >> >> >> On Thu, Jul 2, 2015 at 5:37 PM, Kate Offerdahl < >> [email protected] >> <javascript:_e(%7B%7D,'cvml','[email protected]');>> wrote: >> >> Dear all, >> >> >> >> Attached is the draft message box to discuss on the 7pm call. >> >> >> >> Many thanks! >> Kate >> >> >> >> >> >> >