EFTA00615431.pdf

IMAdFin AdFin: Digital media's definitive source Display, mobile, and ■ for market data and analytics. video data for both buy- Don't miss the big picture. Programmatic buying markets and sell-side customers- generate masses of valuable data on every aspect of market activity — prices, volume, trends and opportunities. Until now, with tools that mirror that information has been fragmented and inaccessible. your workflow. Buy-side and sell-side players had only their own data silos to • Media buyers and traders inform decisions. AdFin changes that. streamline buying strategies and shorten The digital media market index. test cycles by using AdFin's independent pricing guidance to find the best-priced Neutral and independent, AdFin aggregates media market data inventory sources. Buyers optimize on to give every market participant a trusted source of consolidated price and inventory availability, and support market-wide information. The AdFin platform interface is your floor-price and block list reductions with window to the big picture — showing you the entire market at a analytical tools such as impact estimators glance. and advertiser category spend reports. Real-time performance benchmarking. • Media sellers create better-informed Layer in your own data, and the AdFin platform lets you directly strategies, capture new revenue, optimize correlate your data to market benchmarks. Easy-to-use visual inventory and eliminate stop-and-go modules provide the ability to make quick strategy modifications testing. Account management is more based on market insights — all on one screen. efficient with tools like advertiser category spend reports that illustrate the revenue Unprecedented business intelligence. impact of blocked advertisers. Publisher The AdFin platform gives you real-time information to inform category day parting, geo-targeting and better, faster business decisions for digital media trading. price distribution curves illustrate the Hyper-fast ad hoc querying, plus rich visualizations of your optimal floor price strategy and expose business and the entire market, give you unprecedented power the inventory's true value. to identify opportunities in real time. =IS Where are advertisers buying - and at what prices? How do INN publisher category CPMs vary between exchanges? What are ANIt Eriertonrnent Coma .s•••••• market prices for geo-targeted inventory? What do pricing trends 53.05 and CPM curves look like for various advertiser categories? SYS Wm] rOSIO NOM •••• GA^rn =ME ••••••••• Man.' all "011rio nrIls YON,. . . !MACE,. -- NM= • *op...L. ..0 OM ••••••• no YIN Oft. Use AdFin to see how you and your partners measure up against the market. Contact us to get a demo. •••• ...Os • ..... 10 East 53rd Street, 37 floor, New York. NY 10022 • EFTA00615431