dnc-emails

dnc_email_07835.txt

dnc-emails 1,300 words email
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National Journal today is out with a story <http://www.prochoiceamerica.org/media/new-hampshire-is-ground-zero.html> on NARAL's new data-driven ad campaign against Sen. Ayotte (R-NH). The article highlights how NARAL has used new polling <http://www.prochoiceamerica.org/assets/download-files/new-hampshire-ad-creative.pdf> to learn that Sen. Ayotte's opposition to reproductive freedom is a significant vulnerability and that it is particularly off-putting to independents and Republicans. Nationally, seven-in-ten Americans support legal access to abortion but NARAL's polling shows that number is even higher in NH, where it is supported by 78 percent of voters. NARAL's new ad campaign comes after a series of ads <http://www.prochoiceamerica.org/media/press-releases/2015/watch-the-freedom-ads.html> the group ran in 2015 calling out Sens. Ayotte, Burr (R-NC), Johnson (R-WI), and Kirk (R-IL) for refusing to support a bill to help victims of human trafficking unless it denied those victim's access to abortion care. Polling <http://www.prochoiceamerica.org/assets/download-files/trafficking-polling-memo.pdf> conducted by NARAL showed that a clear majority of voters (60-75%) were less likely to vote for their Senator for holding this extreme position. *Highlights:* *“Now that we have the data to back it up, we’re be­ing able to tar­get these mes­sages to very spe­cif­ic con­stitu­en­cies, and that can be the mar­gin of vic­tory,” she said. “No one is sur­prised” the mes­sage ap­peals to the Demo­crat­ic base, she ad­ded, “but the fact that it’s so ef­fect­ive with in­de­pend­ents and Re­pub­lic­ans—that’s new.” * *As for NARAL’s next tar­gets, Hogue said the group is re­search­ing mes­sages for Sen­ate con­tests in Wis­con­sin, North Car­o­lina, Ari­zona, and Pennsylvania—races that all fea­ture in­cum­bent Re­pub­lic­an men.* *National Journal <https://www.nationaljournal.com/s/623279?mref=search-result>: NH is Ground Zero for Abortion-Rights Groups* *With more focused messaging, NARAL Pro-Choice America is targeting Republican Sen. Kelly Ayotte* By Andrea Drusch Abor­tion-rights act­iv­ists have honed their mes­sage and are gear­ing up to el­ev­ate their is­sues once again in the battle for the Sen­ate, two years after Demo­crats were skewered for their fo­cus on a “war on wo­men.” NARAL Pro-Choice Amer­ica last week launched its first TV buy of 2016 against Sen. Kelly Ayotte of New Hamp­shire. The ad was mes­sage-tested among the state’s siz­able in­de­pend­ent elect­or­ate, which will likely de­term­ine the first-term Re­pub­lic­an’s reelec­tion. NARAL plans to go in­to a hand­ful of states in 2016, but lead­ers said New Hamp­shire will be the “zenith” of this cycle’s wo­men’s-health battle and the test­ing ground for a re­vamped mes­sage from the one Demo­crats stumbled over last cycle. “We’ve been de­vel­op­ing this mes­sage over the course of the past three years, and it’s much sharp­er than what we’ve done in the past,” NARAL Pres­id­ent Ilyse Hogue said in an in­ter­view Thursday with Na­tion­al Journ­al. Point­ing to the script of the first ad, Hogue said NARAL’s polling in­dic­ated that a ma­jor­ity of voters across gender and party lines sup­port leg­al ac­cess to abor­tion, but they are most moved on the is­sue when they be­lieve law­makers are pri­or­it­iz­ing re­strict­ing wo­men’s health over oth­er is­sues, such as jobs and the eco­nomy. In the ad, a wo­man speak­ing dir­ectly to the cam­era says that un­like Ayotte, she and her hus­band “show up and do the jobs” for which they were hired. Ayotte, she con­tin­ues, “seems to think that her job is about re­strict­ing abor­tion, lim­it­ing ac­cess to birth con­trol, and re­fus­ing to even con­sider the pres­id­ent’s nom­in­ee to the Su­preme Court.” Hogue said the tone marks a dis­tinct shift from the at­tack ads former Sen. Mark Ud­all of Col­or­ado was cri­ti­cized for in his 2014 race against Re­pub­lic­an Cory Gard­ner. While Demo­crats in­sist their polling in that race showed Ud­all would have done worse without the ads, his cam­paign was panned for over­play­ing the abor­tion is­sue, earn­ing him the monik­er “Mark Uter­us.” “It’s dif­fer­ent than what we’ve done in past years,” said Hogue, who stressed the group’s emphasis on block­ing ac­cess to re­pro­duct­ive health care “at the ex­pense of oth­er things that are crit­ic­al pri­or­it­ies in their voters’ minds. “Where we are at the sweet spot is the com­bin­a­tion of those two things,” she said. To quanti­fy the time spent on these is­sues, NARAL poin­ted to 12 dif­fer­ent votes Ayotte took on abor­tion, con­tra­cep­tion ac­cess, and de­fund­ing Planned Par­ent­hood since she was elec­ted in 2010. Armed with a re­tooled mes­saging strategy, Hogue said New Hamp­shire, a state where even the ma­jor­ity of Re­pub­lic­an primary voters sup­port leg­al abor­tion, will be ground zero for the group’s new cam­paign. In polling con­duc­ted by Civis Ana­lyt­ics for NARAL and provided to Na­tion­al Journ­al, 78 per­cent of likely voters in the Gran­ite State said they be­lieved abor­tion should be leg­al, even if they per­son­ally op­posed the pro­ced­ure. “The tests in New Hamp­shire were off the charts,” Hogue said. “Ayotte is uniquely vul­ner­able on this.” When reached for com­ment, Ayotte’s cam­paign con­ten­ded that the sen­at­or has an ex­cel­lent re­cord on wo­men’s health, point­ing to her work on a bill to al­low over-the-counter birth-con­trol sales, as well as fund­ing breast-can­cer screen­ing. Still, New Hamp­shire Re­pub­lic­ans con­cede that the state—known for its in­de­pend­ent streak— presents a chal­lenge when it comes to abor­tion polit­ics. “I can’t think of a single ma­jor can­did­ate get­ting elec­ted to a sig­ni­fic­ant po­s­i­tion whose ar­gu­ment for elec­tion was ‘I am pro-life,’” New Hamp­shire-based Re­pub­lic­an strategist Tom Rath said. “It has been a hurdle that Re­pub­lic­ans have to clear some way in their primary, but it has nev­er been the hall­mark of a gen­er­al-elec­tion cam­paign.” But Ayotte, Rath said, has already been tested on this is­sue in her 2010 Sen­ate race and has built trust with in­de­pend­ent voters who helped make her the first Re­pub­lic­an elec­ted statewide in New Hamp­shire in a dec­ade. Rath ad­ded that while NARAL may be able to move in­de­pend­ents away from Ayotte on this par­tic­u­lar is­sue, “there’s plenty of oth­er is­sues, like spend­ing, where she can pull them right back.” Demo­crat­ic strategists work­ing on this race said voters are nat­ur­ally in­clined to trust fe­male can­did­ates on is­sues of wo­men’s health, but polling shows they move away when they’re read in­form­a­tion about votes to de­fund Planned Par­ent­hood or re­strict ac­cess to abor­tion and con­tra­cep­tion. NARAL isn’t the only group bet­ting big on this is­sue in Ayotte’s race. Last week, Planned Par­ent­hood Ac­tion Fund de­clared that New Hamp­shire would be its biggest fo­cus of the 2016 cycle, launch­ing a TV ad that fea­tured a clip of Ayotte call­ing for the over­turn­ing of Roe v. Wade. On the Re­pub­lic­an side, the GOP-aligned non­profit One Na­tion already lent Ayotte cov­er on wo­men’s health, run­ning an ad in Oc­to­ber prais­ing her for work­ing across the aisle to fund breast-can­cer re­search. Hogue said part of NARAL’s new cam­paign is aimed at set­ting the con­ver­sa­tion early, and find­ing the spe­cif­ic voters who are moved by this mes­sage. “Now that we have the data to back it up, we’re be­ing able to tar­get these mes­sages to very spe­cif­ic con­stitu­en­cies, and that can be the mar­gin of vic­tory,” she said. “No one is sur­prised” the mes­sage ap­peals to the Demo­crat­ic base, she ad­ded, “but the fact that it’s so ef­fect­ive with in­de­pend­ents and Re­pub­lic­ans—that’s new.” As for NARAL’s next tar­gets, Hogue said the group is re­search­ing mes­sages for Sen­ate con­tests in Wis­con­sin, North Car­o­lina, Ari­zona, and Pennsylvania—races that all fea­ture in­cum­bent Re­pub­lic­an men. To read the full article, click here <https://www.nationaljournal.com/s/623279>. -- James Owens States Communications Director NARAL Pro-Choice America @JamesDakinOwens To no longer receive news updates click here: http://links.prochoiceamerica.org/wf/unsubscribe?upn=xUQ3jCNra69WclajdKWNZXvi-2B5CvD0xij2hIwhOMJl6ahPcbwBxUZ9KUZtLo2lLdNQkeZehz1xZKafbtuLSiuiA5mc9e-2FdC9Dzu1ANj1VYE-2F9WE3sIeOabMKgm0MUJxGUeeyOhr6hmmPlLApcm37Q7QkcGkq9kgswSabgYZxPBOUCVzDyw91Zy2QGO5uNOyJMv-2BUibTG7tpWGKiOks1zWA-3D-3D.
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