EFTA01108222.pdf

REPUTATION CHANGER WE CHANGE ONLINE REPUTATIONS Reputation Changer Action Plan Proposal for: Jeffrey Epstein rI REPUTATION CHANGER WI CHANCE ONLINf REPUTAIIONS T: 800 269 7984 EFTA01108222  Table of Contents Executive Summary 3-4 Reputation Analysis 5 Negative Keywords 5 Sample Negative Web Site Listings 5-6 Recommended Solution 7 Reputation Changer Methodology 7-8 Reputation Changer Monthly Process 8 Your Reputation Changer Team 9 Campaign Investment 10 October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 (K) 2012. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108223  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS Executive Summary Public opinion is essential to anyone's success. Online search engine listings, especially those appearing on the first results page, significantly impact the way the public perceives an individual, business, or brand. There is no way to completely stop negative publicity from getting submitted online, especially when considering the sources: competitors, disgruntled employees, and other online troublemakers. However, there is a way to suppress negative listings that can render them nearly invisible. That's why clients turn to Reputation Changer TM, rated the ttl Online Reputation Management Firm by its peers. -contacted Reputation Changer TM, seeking full control and maintenance of Jeffrey Epstein's major search engine results to avoid permanent public embarrassment and the issues associated with derogatory online content. In this action plan, Reputation Changer will demonstrate our approach and process towards suppressing negative information found in major search engine results for Jeffrey Epstein. Our personalized solution, backed by proven technology, in-depth knowledge, and strong project management methodology, provides Jeffrey Epstein with the following benefits: - Complete confidentiality. Foremost, Reputation Changer TM respects the sensitivity and privacy required for these types of projects. Our clients enjoy the comfort and assurance of knowing their information is never released. - Consistent communication. We are dedicated to accurately understanding and defining our client's needs. Reputation Changer TM will work alongside Jeffrey Epstein to determine the keywords and information the generated content will address. In addition, Jeffrey Epstein will be provided with a detailed monthly report on status updates and other information relaying the progress of your campaign. - Personalized, high-quality content. Original articles, mini-sites, social media profiles, press releases, and blogs are generated and maintained for your company by professional creative writers. Reputation Changer TM does not "spin" articles and recognizes that search engines look for new and diverse content. - Impeccable technology and management. With over 50 years of combined experience and programs such as the Real-Time Linking SystemTM, Reputation Changer TM can inundate search engines, catapulting high-quality, positive content to the top of every listing. We guarantee that our content will outrank the prior listings, and span up to the first 4 pages on major search engines including Google, Bing, and Yahoo. October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108224  Jeffrey Epstein CHANGER .CHANGE PROPRIETARY AND CONFIDENTIAL L WE CHANGE ONLINE REPUTATIONS The following pages provide a detailed analysis of your online listing reputation, descriptions of our reactive process, approach, and team, and finally, the recommended solution that may be supported by a number of additional plan options. Respectfully, pettaa 8/14310,4, Dennis Brown - Client Services Director October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 © 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108225  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS Reputation Analysis Based on our initial call witl the Reputation Changer team completed a thorough reputation analysis for Jeffrey Epstein. We have identified the following keywords (search phrases) that pose an immediate threat to Jeffrey Epstein. Negative Keywords Jeffrey Epstein Sample Negative Web Site Listings After searching for the keywords listed above, the following websites are returned, highlighted are the listings that pose a reputational threat. October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108226  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS (de; .-'trey Epstein Search JeffrerEpstelnYAlupedia. the free encyclopedia org.VOki.Jefhw_Epeleln ena404 any EOstucl 'petal Onn January 20. 15631n an Arnoncen Imeroer and alone end plannintopat MCn ieworreble la loafing file Progoin — Maps Lee reenoncsfeet soete lunar.) Scitecioon proctitulecer Mato, affrev Epstein. International Moneyman or Mystery love. nrnsp conawrnetroness pecolo 5.h5ppeg Has Pa NO a oassela Hotel PnZO-NnivNsCrtvONS. CEOs Ike test Wemal ol the Lintel sociable chorine lateen even DONN NCO Built waSnl_ More DrAeffrey_EostelnAliaml FL I Top Plasbe_Surgeonitrerifork vavn resaula ONN'pane, 4......4 t'ont le West Wsneleor. Or Jeerer Let, more In Jet" er 14...t, TownsNp. NJ Jeffrey S Epee*. MO. FAGS es ore of ale most wet resealed pee Change dean neatioemem an Moat plastic and reccoitzuctrve surgeons ., to wan 8roow ,e to ICON Images fOlvieffINLERI.lehl Repvrt JEEEREY_EPJLTEIN SCIENCE even jefarey•potvenc.e., -cen. Steps Go DeedylnalarePapcCinne.left.t,C...r.:,.r,Jellltr ,Lart xl Lit (Ernie, nuns at GoDa00, can ana570) in EdUCR0011... Jeffrey Epstein 'kept a diary of tie smiler-aped victims' - Telegraph 6W. • tAneri Atnerca • USA . n. r L r n sae prePopite emend sea a semi yOurrusl. Jeffrey Epstein slannaire Pedoohle Goes Free - The Day Beast • • ' to epatein blicnan podnonlin eyes - : '1 Nce9e Lad recqui Jeffrey Epadebbbecomea a roe free lofty, live run era I. so, ilist ttaaned of 'Ma* sbustnguttane gifts aedindjactslogligulsamy Epstein sSr eemeNt neat - The tl Rugg %rem ?nen. bean' Com ferret Mat 2-c. 2011 The U S oar( .rd mngn peennerren prosealean reveals claannen. J•Nr•Y EPIN•eb90, — Jeffrey Eostein wow peamy•pshoin Jeelel EP•teln PlIolvithfccr vuPpeelv a wick* two" ci prno,mitro omen.: around en wend ran cautaoon anzi )wwn, piogsamc n intonsoonal Peace accords... Whop Epstein- Ora Offender Yes Rillanalre Nee - Forbes 'rem lortel CCM pelregeesteinowrotescoi ter), 1,0 28 2011- The gentle/ Paint beach is beck in the news and beck to beinggesaiteo as a Isom' Hera tonna net Jeffrey E Epstein News • The New York Times -.."*"'"'IcChcb'eft`ences 'eiattrey eimesin . t, News al00.0 Jenne), E Fine Cann antan and mows, infonnoiten atoul Jeffrey E Epstein nom The New Vat Tangs Searches related to Jeffrey Epstein stand*, _ r .-al!a ire, 4wfrynoel worm .r.Lizza5liztaffingoleely t.t :sinasney ma:emplanes surgeon nr n veigtv lag reeno foungallea Co.00000000gle > , 2 Nag 3 4 5 8 7 11 0 10 October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 @ 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108227  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS Recommended Solution Reputation Changer recommends that you enroll in our Reputation Clearing Action Plan Thi to reactively combat the negative keywords and listings listed above. Our standard program is on a month-to-month basis with no long term commitment required. You have the option to pause or cancel your campaign at any time. Reputation Changer Methodology Reputation Changer understands that the information on the Internet about Jeffrey Epstein has the power to greatly impact perception. That is certainly the case for a product or business, as over 80% of customers research a product or service online before purchasing. Reputation Changer has developed proven solutions to protect, defend and sustain you or your company's image. Our proprietary Reputation Management and Real-Time Linking System TM pushes negative content about you or your brand off of the first page of the major search engines and out of general public view. Sep '10 - Mar '11 Gocle 79.1''.: Other, 0.02% —AOL, 1.49% Ask, 1.72% Yahoo. 8.76% Bing, 8.91% Our top priority is the first page of listings as research shows that 95% of web users do not search past page 1 of search engine results. Ultimately, the end-goal of this Reputation Changer campaign is to outrank and force the negative content currently displayed on the first page of Google and other search engines as far back as desires, to ensure your prospects will only find positive reputational assets about you or your business. October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 i© 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108228  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONtINE REPUTATIONS The instant Reputation Changer' receives the first payment; we will immediately start on your campaign. Depending on the strength of the current listings, you may start seeing positive results on the first page of Google, Yahoo, and Bing in as early as 72 hours. During the course of the campaign, Reputation Changer will flood the first 4 pages of Google, Bing, and Yahoo with unique, high-quality content about Jeffrey Epstein that will specifically target the selected keywords, producing an overwhelmingly positive impression. Articles, mini-sites, press releases and blogs created by Reputation Changer Thcombined with our proprietary linking and reputation management systems will outrank the prior listings occupying the home pages. We are meticulous in our service and will take charge of analyzing and monitoring the search engine results and closely track the movement and rank of our positive assets. Each month you will receive a report that provides status updates and information that will help you determine if you wish to continue to the campaign or if you are eligible to enter our optional maintenance program. Reputation Changer Monthly Process Reputation Changer's actual process is proprietary. However, to help you better understand the level of service Reputation Changer provides we have included a list of some of the action steps we will take each month for your account. Please note: This list is just a small sample of our process and most techniques will not be disclosed. • Research keywords that call the negative listings. • Create multiple press releases. • Determine the number of offending listings under • Place strategic backlinks in each press release. those keywords. • Complete a Reputation Changer SEO review of the • Determine the strength of the offending listings. release. • Identify the age of the listings and whether new • Complete a Reputation Changer Media Worthy negative listings are occurring under the keyword. review of the release. • Register multiple high quality mini-sites with several • Submit release to the AP and several other media pages depending on the package. outlets. • Move each site onto our worldwide network of • Create strategic backlinks to the mini-sites. independent hosting servers. • Submit these articles through a list of over 500 top • Build each site using a unique theme. online article directories. • Create compelling, original content for each site. • Utilize the Reputation Changer proprietary linking • Run each site through the Reputation Changer SEO system software'". software review process'". • Release the Reputation Changer search • Submit each site to multiple search engines. technology'" to catapult the Reputation Changer • Create articles for submissions to top directories positive listings to the top of the search engines. and submit with 1 way backlinks. Each article is • Guest posts on relevant PR4+ blogs. written by an American journalist. We do not spin • Syndication of content through our company owned articles. media sites. October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 @ 2012. REPUTATION CHANGER, U.C. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646224.6100 EFTA01108229  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS Your Reputation Changer Team Reputation Changer will assign a dedicated team to Jeffrey Epstein. Your team will consist of highly skilled and expert staff, including: • Account Executive • Internet Marketers • Search Engine Optimization Experts • Certified Google Consultants • Web Developers • Journalists • Social Media Experts • Public Relation Specialists The progress of each team division will be reviewed by management on a weekly basis. Our management team has over 50 years of combined Internet Marketing experience, and members have been hired to consult hundreds of companies worldwide, including Paramount Pictures and Comcast SportsNet. We guarantee that we will create and/or rank at least twelve (12) positive assets on the first 3 pages of Google, Yahoo, and Bing within the first 90 days of your campaign start date' or you may cancel your account and receive 100% of all your money back. *Campaign Start Date shall be defined as the date in which the client provides their first piece of final content approval for distribution. October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 © 2012. REPUTATION CHANGER, RC. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108230  REPUTATION Jeffrey Epstein CHANGER PROPRIETARY AND CONFIDENTIAL WE CHANGE ONLINE REPUTATIONS Campaign Investment Based on the quantity of existing negative content, the authority of the negative listings, and the TM resources needed for this campaign, the Reputation Clearing Action Plan will have the following monthly investment: Month 1: (Accelerated Suppression Phase) $12,500 for month 1; Month 2: (Boosting Phase) $8,500 starting until the negative listings are suppressed to client's satisfaction. "Any request to pause or cancel a campaign will take up to Three (3) days to process. Any request to pause or cancel a campaign that is submitted within Three (3) days of the start of o new billing cycle will not become effective until the following billing cycle. All requests to pause or cancel a campaign shall be submitted via e-mail and sent to pausePreputationchanaercom." Reputation Changer: Reputation Changer, LLC, a Delaware limited liability company. By: penned:, 84 tb.,./7 Dennis Brown Client Services Director Address: 10 N Church St. West Chester, PA 19380 October 15, 2012 Client Services Director: Dennis Brown Clearing Action Plan Estimate Expires in 30 Days 10 N Church St. I West Chester, PA 19380 2012. REPUTATION CHANGER, LLC. ALL RIGHTS RESERVED Office 800.269.7984 I Fax 646.224.6100 EFTA01108231