📄 Extracted Text (352 words)
From: Richard Wurman
To: "jeffrey E." <[email protected]>
Subject: Re:
Date: Thu, 09 Oct 2014 13:51:25 +0000
Thanks
Always good to see you
Sent from my iPhone
RICHARD SAUL WURMAN
respond to--
On Oct 9, 2014, at 8:32 AM, jeffrey E. <[email protected]> wrote:
The only truly surprising thing about those ads is that these businesses took so long to notice porn's influence
on consumers in the first place. It's been happening for centuries now: In 1524, there was a book published
called "I Modi" (The Ways) by Pietro Aretino and Giulio Romano. If you were to ask an art/literature expert
about it, you might hear that "I Modi" was a series of beautiful illustrations depicting contemporary Italian life,
accompanied by Aretino's masterfully composed sonnets. If you asked anybody else, they'd just show you this:
Hey guys, what's happeniHEYY00000!
Now, you won't really hear anyone arguing that "I Mod?' was anything but an awesome, old-timey combination
of professional wrestling and hardcore pornography; but you also won't hear anyone arguing about how it
played a huge role in the popularization of print and literature... which it totally did. Guttenberg and his Bible
might have gotten the ball rolling, but for centuries Aretino was one of the most read authors in Europe (today
considered the father of erotic literature,) and his works were being printed and passed around more often than
the pastor's daughter at a church summer camp. It was the first and only book many people came into contact
with, and this pornography fostered widespread literacy all across ye olde Europe.
Read more: http://www.cracked.cortilarticle_18888_5-ways-porn-created-modern-world.html#ix773FeOA7rXR
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