EFTA02541228.pdf

From: Michael Wolff Sent: Tuesday, June 21, 2011 3:39 PM To: Jeffrey Epstein Cc: Ian Osborne Subject: Forward... Jeffrey--Ian will be in town tomorrow and if you have availability it =ight be good to see him. I've been giving a lot of thought to the situation and to the process. ='m convinced that a disciplined approach can have a meaningful impact =oth short and long term. The short term strikes me as largely a procedural issue: deal with the =ritish tabloids and the web profile. Ian's network around the Mail and =he Murdoch papers is strong and that, together with you not offering =he tabloids any opportunities for coverage, ought to make them a =on-issue. The web clean-up involves a search engine strategy (a =ejiggering of search results through SEO and strategic content creation =nd replacement) and site design--you ought to have a sophisticated site =epresenting you. This is probably a 3.4 month process. The medium term (months 3-9) is about identifying a set of business =ournalists with whom you can build a friendly relationship. I actually =hink this is a set of people who you will enjoy and who will enjoy you. =t the same time, you should be putting in place the other story. In =eal ways that story already exists--your support of scientific research =nd your international activity—it just needs a clearer structure and =et of goals to hang it on. During this period, it would be good for you =o become a source, both off the record and, when appropriate, on the =ecord, for business stories for which you can offer your unique point =f view. Towards the end of the year, we can look toward one or two pieces of =edia that forthrightly introduce a new story line- -and perhaps confront =r contextualize the old story. I think Ian can put this plan together and execute with great finesse. I'll be back in New York on July 5. Best, Michael <?xml version=.0" encoding=TF-8"?> <!DOCTYPE plist PUBLIC "-//Apple//DTD MAST 1.0//EN" "http://www.apple.com/DTDs/Propertylist-1.0.dtd"> <plist version=.0"> <dict> <key>conversation-id</key> <integer>191290</integer> <key>date-last-viewed</key> <integer>0</integer> <key>date-received</key> <integer>1308670721</integer> EFTA_R1_01690376 EFTA02541228  <key>flags</key> <Integer>8590195713</integer> <key>gmail-label-ids</key> <array> <integer>2</integer> </array> <key>remote-id</key> <string>162912</string> </diet> </plist> 2 EFTA_R1_01690377 EFTA02541229