EFTA02645936.pdf
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From: Bruce Moskowitz >
Sent: Friday, July 7, 2017 4:08 PM
To: Aaron Moskowitz
Cc: Jeffrey Epstein
Subject: Re: Jiyo
Agree with all these comments. This is a crowded field and difficult to gain=market traction.
Sent from my iPad
Bruce Moskowitz M.D.
> On Jul 7, 2017, at 9:07 AM, Aaron Moskowitz wrote=
> Hello Jeffrey,
> My father sent some info over about Jiyo and their interest in working wit= insurers or academic medical centers. If
they have a presentation or stra=egy document I'd be happy to review it. I see Jiyo is a wellness b=and and platform set
up by Deepak Chopra and Poonacha Machaiah.
•> I've spent some time this week on the Jiyo app and website which h=s everything from a webstore, videos, social
component and more. Poonacha h=s some interesting ideas on medical informatics but I don't quite s=e the connection
with their current offerings.
> In regards to opportunities with Academic Medical Centers:
> AMCs have been building out wellness, integrative and alternative medicine=offerings. This has been a trend with real
money behind it. The financial=model is to have a patient pay out of pocket for a subscription and additio=al for
services. Different medical departments refer patients over to thes= services. I think cancer recovery takes advantage of
these centers the mos=.
> There was a good article from Statnews about this trend (https://www.statn=ws.com/2017/03/07/alternative-
medicine-hospitals-promote/).
> Insurance companies have a long history of trying to change enrollee healt= behavior. This used to mean working with
employers to prohibit smoking at=the office and bringing fitness centers into the office. Insurance compani=s do
innovate and experiment quite a bit. There are plenty of articles abo=t lowering insurance/healthcare costs by using
health trackers and other to=ls. I do not know how committed payers are to any of these interactive sol=tions but they
are willing to try them on.
> Let me know how I could help, I'd be interested in hearing more.
> Sincerely,
> Aaron
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EFTA02645937
ℹ️ Document Details
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93d631c4ec448b182e1d9bcfdfd4892f889f79380928813abaee90763ba76d83
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EFTA02645936
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2
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