EFTA02440678.pdf

To: ffr in • i n mail.com] From: Sent: Sun 7/26/2009 4:02:17 PM Subject: Memo for your F. Meeting Met F. to continue concept discussion, then had dinner with her, ex-husband, daughters and other guests. I made no promises and made it clear that I can not move one inch before your green light on any of this. F. Situation: big mess, no focus, naive business wise, no infrastructure, swamped with requests and short term unmanageable assignments Mothers Army: - good concept if all her activities are consolidated into MA - needs clear focus and build up to generate scale potential to leverage her network for MA growth but also other JEDS deals Requirements - Small, efficient office with CEO covering all the IP management of F. and MA - Potential CEO identified, to manage F. and report to me - Solid legal DD to avoid legal battle over IP at later stage - Funding depends on scale and final business case, but I want to keep it reasonable to be able to test the model first Structure: We start JEDS which funds and holds equity in MA. Please think about what stake would be appropriate in MA (1008 initial funding and full management should give JEDS considerable stake) All the best David This message is confidential. It may also be privileged or otherwise protected by work product immunity or other legal rules. If you have received it by mistake please let us know by reply and then delete it from your system; you should not copy the message or disclose its contents to anyone. Opinions, conclusions and other information in this message that do not relate to the official business of Asia Gateway Ltd. shall be understood as neither given nor endorsed by it. Asia Gateway Ltd. Michelin Mouse London SW3 6RD UK Tel: Fax: EFTA_R1_01514731 EFTA02440678