MoveOn plans

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P17 P22 V11 P19 V15

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John - I just got this from Adam Ruben. It's different from the idea Wes and Mattzie have put forth and is MoveOn specific. Here's the scoop: We're planning a partnership starting in January with a new organization being formed by Doug Phelps and others with history in the state PIRG organizations and Grassroots Campaigns Inc. We'll be working together to increase civic engagement and to help shape the public debate on key issues. We'll start with 75 organizers in about 10 states doing local earned media events, door-to-door and site-based voter registration driven by volunteers, IDing voters' issue preferences, and recruiting volunteers through events like house parties and community meetings as well as phonebanks. Then we'll layer on a massive voter registration and voter contact canvass operation, with 60 canvass offices in about 10 states, which will contact millions of voters as well as continuing to engage volunteers in the effort. Overall in this program, we expect to contact more than 3.5 million voters, register more than 300,000 voters, and recruit well over 100,000 volunteers. This is a $20 million program, and we're committing to put up $10 million of our own funds for this program and are seeking $10 million in matching funds. (We haven't yet finalized whether this would be a C4 or a 527 program.) Totally separately, and just FYI, our PAC is planning to partner with a new public interest PAC, to be created by some of the same PIRG and Grassroots Campaigns alumni, to run a massive get out the vote and persuasion program in the fall of 2008. We'll work in most of the key presidential battleground states and will run a neighbor-to-neighbor precinct doorknocking campaign, expanding on the one we ran in 2004. As you know, face to face contact with voters by a neighbor has been found to be basically the most effective way to reach voters, and more than a million members in battleground states, we're well suited to run such a program. Basically, we're taking the precinct organizing canvass we ran in 2004 and that knocked on 4.5 million doors, and our volunteer phonebank program that made 7 million calls to infrequent voters in swing districts in 2006, and running them both together this year. Additionally, while we'll be organizing in precincts at all DPI levels, about 2/3 of the precincts where we expect to work are 35%-65% DPI, so they're precincts where few other groups are running really deep programs and they complement exclusively base-focused programs well. For this PAC program, we're planning to raise at least $10 million, and we are seeking donors at the maximum $5,000 limit. I''d be happy to answer any more questions about the program. Thanks a lot, Adam Ruben Delivered-To: [email protected] Received: by 10.114.159.20 with SMTP id h20cs10438wae; Tue, 25 Sep 2007 15:11:15 -0700 (PDT) Received: by 10.82.126.5 with SMTP id y5mr9530059buc.1190758274524; Tue, 25 Sep 2007 15:11:14 -0700 (PDT) Received: by 10.82.150.15 with HTTP; Tue, 25 Sep 2007 15:11:14 -0700 (PDT) Message-ID: <[email protected]> Date: Tue, 25 Sep 2007 18:11:14 -0400 From: "John Halpin" <[email protected]> To: "John Podesta" <[email protected]> Subject: MoveOn plans MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_3787_15219768.1190758274520" ------=_Part_3787_15219768.1190758274520 Content-Type: text/plain; charset=ISO-8859-1 Content-Transfer-Encoding: 7bit Content-Disposition: inline Hi John - I just got this from Adam Ruben. It's different from the idea Wes and Mattzie have put forth and is MoveOn specific. Here's the scoop: We're planning a partnership starting in January with a new organization being formed by Doug Phelps and others with history in the state PIRG organizations and Grassroots Campaigns Inc. We'll be working together to increase civic engagement and to help shape the public debate on key issues. We'll start with 75 organizers in about 10 states doing local earned media events, door-to-door and site-based voter registration driven by volunteers, IDing voters' issue preferences, and recruiting volunteers through events like house parties and community meetings as well as phonebanks. Then we'll layer on a massive voter registration and voter contact canvass operation, with 60 canvass offices in about 10 states, which will contact millions of voters as well as continuing to engage volunteers in the effort. Overall in this program, we expect to contact more than 3.5 million voters, register more than 300,000 voters, and recruit well over 100,000 volunteers. This is a $20 million program, and we're committing to put up $10 million of our own funds for this program and are seeking $10 million in matching funds. (We haven't yet finalized whether this would be a C4 or a 527 program.) Totally separately, and just FYI, our PAC is planning to partner with a new public interest PAC, to be created by some of the same PIRG and Grassroots Campaigns alumni, to run a massive get out the vote and persuasion program in the fall of 2008. We'll work in most of the key presidential battleground states and will run a neighbor-to-neighbor precinct doorknocking campaign, expanding on the one we ran in 2004. As you know, face to face contact with voters by a neighbor has been found to be basically the most effective way to reach voters, and more than a million members in battleground states, we're well suited to run such a program. Basically, we're taking the precinct organizing canvass we ran in 2004 and that knocked on 4.5 million doors, and our volunteer phonebank program that made 7 million calls to infrequent voters in swing districts in 2006, and running them both together this year. Additionally, while we'll be organizing in precincts at all DPI levels, about 2/3 of the precincts where we expect to work are 35%-65% DPI, so they're precincts where few other groups are running really deep programs and they complement exclusively base-focused programs well. For this PAC program, we're planning to raise at least $10 million, and we are seeking donors at the maximum $5,000 limit. I''d be happy to answer any more questions about the program. Thanks a lot, Adam Ruben ------=_Part_3787_15219768.1190758274520 Content-Type: text/html; charset=ISO-8859-1 Content-Transfer-Encoding: 7bit Content-Disposition: inline Hi John -<br><br>I just got this from Adam Ruben. It's different from the idea Wes and Mattzie have put forth and is MoveOn specific.  <br><br>Here's the scoop:<br>We're planning a partnership starting in January with a new organization being formed by Doug Phelps and others with history in the state PIRG organizations and Grassroots Campaigns Inc. We'll be working together to increase civic engagement and to help shape the public debate on key issues. We'll start with 75 organizers in about 10 states doing local earned media events, door-to-door and site-based voter registration driven by volunteers, IDing voters' issue preferences, and recruiting volunteers through events like house parties and community meetings as well as phonebanks. Then we'll layer on a massive voter registration and voter contact canvass operation, with 60 canvass offices in about 10 states, which will contact millions of voters as well as continuing to engage volunteers in the effort. Overall in this program, we expect to contact more than 3.5 million voters, register more than 300,000 voters, and recruit well over 100,000 volunteers. This is a $20 million program, and we're committing to put up $10 million of our own funds for this program and are seeking $10 million in matching funds. (We haven't yet finalized whether this would be a C4 or a 527 program.) <br><br>Totally separately, and just FYI, our PAC is planning to partner with a new public interest PAC, to be created by some of the same PIRG and Grassroots Campaigns alumni, to run a massive get out the vote and persuasion program in the fall of 2008. We'll work in most of the key presidential battleground states and will run a neighbor-to-neighbor precinct doorknocking campaign, expanding on the one we ran in 2004. As you know, face to face contact with voters by a neighbor has been found to be basically the most effective way to reach voters, and more than a million members in battleground states, we're well suited to run such a program. Basically, we're taking the precinct organizing canvass we ran in 2004 and that knocked on 4.5 million doors, and our volunteer phonebank program that made 7 million calls to infrequent voters in swing districts in 2006, and running them both together this year. Additionally, while we'll be organizing in precincts at all DPI levels, about 2/3 of the precincts where we expect to work are 35%-65% DPI, so they're precincts where few other groups are running really deep programs and they complement exclusively base-focused programs well. For this PAC program, we're planning to raise at least $10 million, and we are seeking donors at the maximum $5,000 limit. <br><br>I''d be happy to answer any more questions about the program. Thanks a lot,<br>Adam Ruben<br> ------=_Part_3787_15219768.1190758274520--