EFTA00607980.pdf

Summary of Qualifications Presented to: [Insert Name] December 8, 2009 i.. H,Y,ArT..3. EFTA00607980  Hyatt Brands Consistently Outperform Hyatt ADRvs. Upper-Upscale Segment ADR Hyatt brands consistently outperform $200 the competition in the upper-upscale category in both RevPAR and • Hyatt Average Daily Rate (ADR).1 $ 160 Competitors The Hyatt brand has a favorable $120 03 04 05 06 07 08 "halo" among frequent travelers. Hyatt RevPAR vs. Upper-Upscale Focus group customers feel Hyatt has $140 Segment RevPAR an inherent association with • Hyatt "exclusivity". 2 $120 Competitors $100 $80 1. Smith Travel Research & Composite North America full service Hyatt hotels os 04 05 06 07 08 America 2.2008 Prophet Study hJX T PARK HYATT. ANdA Z. HAW 1.0. t 1 I S HYATT HYATT 2 lAt. sums" EFTA00607981  Corporate Sales Force — Group • All Directors report to one of four sales offices — Chicago, New York, Washington DC and Omaha, NE • Primarily focus on Hyatt's 1,000 "key" Corporate Sales Force — accounts. These accounts have annual business potential of at least $250,000 in Group room revenue the opportunity to use multiple Hyatt Hotels in a variety of cities 51 Worldwide Sales Directors and have shown consistent loyalty to our brand. 20 National Sales Directors • Market specialists assigned to key vertical markets: • Pharmaceutical • Financial • Religious • Incentive PARK HYATT. AN dA Z. 1:-W41 .. T HYATT 3 EFTA00607982 Corporate Sales Force — National Sales • 20 Directors • Paid a minimum salary with a 2% 2008 Booking Cycle Sales Bonus Plus on actualized Month Percent business 0-12 32% • Emphasis on short-term, end-user 13-24 51% business 25-36 12% • Have successfully added and reactivated hundreds of 37+ 5% organizations since team inception, 100% January 2006. • $90,000,000 total revenue in 2008 PAFLK HYATT• ANd \ EL-Y.A.T.T ItY, AZT 4 EFTA00607983 Hyatt's Group Worldwide Sales Force North America AtlaMa Boston Chicago Cincinnati Dallas Denver Detroit Houston Kansas City Indianapolis Los Angeles Minneapolis Omaha Phoenix New York Pittsburgh Sacramento Portland Sarasota San Francisco Seattle St. Louis Tampa Washington • PARK HYATT* A Nd Z. H;Y:AcTLJ SIN 5 1401 .1 1. 3. NOt t I S HYATT PLACI SUITES' EFTA00607984 Worldwide Sales Office Production (N.A. 2008) # of Net Prod Rev Per # of Domestic Company Managers in 2008 Manager Hotels 118 Hyatt 51 $737M $14.3M ($6.2M per hotel) 410 Starwood 85 $955M $11.2M ($2.3M per hotel) 435 Marriott 120 $1.4B $11.6M ($3.2 per hotel) 247 Hilton 110 $1.2B $10.9M ($4.8M per hotel) PARK FIVATT• KY.A.T.T ry xptT Ndr\Z. NYAiT 6 EFTA00607985 Worldwide Sales Force — Group Group Net Rev Rev Per Year Managers Production Manager 2006 61 $778M $12.7M 2007 56 $793M $14.1M 2008 51 $737M $14.4M PARR HYAT P• ANdnz. 11,A,T ER' EFTA00607986  RevPar Index Change RevPar Index Change in Re -flagged Hotels Former conversion RevPar Index Hotel Brand of Rooms Year Growth Boston ISwissotel 498 2003 10 - 15 points M ontreal W yndham 605 2003 7 - 10 points Long Island W yndham 358 2004 7-10 points Santa Clara W estin 501 2005 7 - 10 points Jacksonville Adam's Mark 966 2005 25 points Morristown Independent 256 2005 35 points Century Plaza Westin 726 2005 15 points Bonaventure Independent 501 2006 30 points St. Louis Adam's Mark 910 2008 Toronto Holiday Inn 394 2009 h1.-Y T PARK HYATT* T ANdAZ. Pod' s HYATT HYATT 8 BUITIS. EFTA00607987  Group Business Impact WY,4 -LT Group Business Impact on Two Recent Hotel Openings San Antonio Denver 1000 rms — 73K Function Space 1100 rms — 61K Function Space PARK HYATT* ANdAZ. FL.XArn Y. T is 9 Mot t 1 . HYATT HYA, T FLAGS' EFTA00607988  Group Business Impact Hyatt Group Business Impact Denver San:Antonio • Group represents • Group represents over 71% of total over 77% of total rooms revenue. rooms revenue. • Hyatt Worldwide • Hyatt Worldwide Sales contributes Sales Contributes 78% annually. 84% annually. • Pre Opening group • Pre Opening group sales were over sales were over $105 Million. $110 Million. (approximately 3 years worth of (approximately 3 years worth of forecasted group revenue on the forecasted group revenue on the books prior to opening) books prior to opening) PARK HYATT* ANdAZ. ELYALT NOM. Hot I s la Hy•,* H 10 Ac • Y6Zo putter EFTA00607989  Group Booking Analysis • 50% of all Hyatt group business YTD is staying in home state and 62% in home region • Average size group business for '09 is $10,000 and for '10 is $40,000 • The top three producing sub markets segments companywide are: — Pharmaceutical / Medical — Government / Military — National Association • Emerging Markets: Continuing Medical Education, GLBT, Catastrophic/Insurance, Legal, Entertainment • 25% of new definites are new customers to Hyatt PARK FIVATT• H.-)46,T,T 11 A Nd\Z. HAM NYAii EFTA00607990  Envision • A unique tool used to track the booking process from beginning Od{LtIl %RSA* ,4 ,7‘ to end. • • Provides a system to manage ,,••••-• r contact and organization information and event history. • This tool is able to offer instant real-time availability to the cro woo... ,.M. 9 •• 1 customer. •The only Centralized Database of its kind in the Hospitality .64 51.10/ 'saint Industry. rare PARK HYATT. A N dA Z. g'?'9 12 EFTA00607991 Hyatt's Transient Worldwide Sales Force AN(I , L 13 EFTA00607992  Hyatt's GSA Network Discover the World Canada Australia China Philippines Hong Kong Indonesia Malaysia New Zealand Singapore So. Korea Taiwan Thailand Austria Belgium Netherlands Denmark Egypt France Greece, Hungary India Ireland Poland Latin America Portugal Rustia gb. Africa Spain Swi and UAE it Argentina Bolivia Brazil Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Mexico Nicaragua Panama Peru Puerto Rico Venezuela PARK HYATT A N (I \ Z. H.:411.3 14 PP 0 t t I NOt HYATT /LAC" Sun,. EFTA00607993 Corporate Sales Force - Transient • National Sales group is made up of 14 professionals focused in three key areas — Corporate — International & Wholesale — Consortia, Travel Agency & Membership • Handles 300 accounts across all brands and generates revenues of $700 million • Located strategically throughout the country in 12 states • International markets are covered in 50 countries and handle all business & leisure segments • Segment Specialists: Financial, Medical, Consumer Products, Transportation, Telecommunications, Wholesale, Receptive Operators PARK PIVAr, AN (I' Z. 15 EFTA00607994  Sales Administration Jack Home VP Sales Gus Vonderheide Rodahl Leong-Lyons Lee Ann Benavidez VP Sales - Group VP Sales - Operations RVP Revenue J Kevin Kelly Jessica Teetaert RVP Revenue Admin Asst Tim Meyer RVP Revenue Irby Morvant RVP Revenue Linda Wilcox RVP Revenue Lindsey Colantino El Admin Asst PARK HYATT* ANdAZ. HAern ' ICING N ot l i , s L HYATT BM HYATT 16 BVITIS' EFTA00607995 Hyatt North American Revenue Function Ty !I Imo Senior VP • Revenue Full Service Select Service Rob Frazier Revenue Function Analyst L 'leek Hems RobVP SarmleMON Sales Tim Obert Mile Daley Srvve Eneelein VP Sales VP Revenue Ilenegement VP Reid Markeling VP Gelatine & Convention Service Full Service:Corporate Sales Select ServiceTransient Ss Full Service Full Service Full Service Function responsible for all top-line revenue generation in North America...both Full Service and Select Service. PARK HYATT* 11.-YAT,T 17 AN JA HAM EFTA00607996 International Market Business Strategy • Key account focus to revolve around increasing visibility and business solicitation to enhance international market coverage. • Future RFP inclusion in the following accounts FIT programs: - Solicit Key Receptive Operators: AlliedTpro, Gullivers, Hotelbeds, Bonotel, New World Travel, Tourico, ATI, City Tours, Team America, Transhotel and Viajes El Corte Ingles - Target International Wholesalers based in our top 5 European feeder markets to establish direct FIT contracts and subsequently brochure inclusion • UK Wholesalers: Thomas Cook Signature, North America Travel Service, First Choice, Premier Holidays, Kuoni Travel UK , Thomson and Miki Travel • Germany Wholesalers: TUI/Air Tours, DERTour, Meier's Weltreisen, ADAC and FTI • France Wholesalers: Kuoni/Vacances Fabuleuses, Jetset, Vacances Transat and JetTours • Italy Wholesalers: Kuoni Gastaldi, AlpitourNiaggidea, Hotelplan & Viaggi del Ventaglio • Spain Wholesalers: Kuoni Vajes, Viva Tours, Viajes El Corte ingles & Viva Tours PARK HYATT• AN dA Z. 14 (V • 1 1 , HYATT HYATT 18 EFTA00607997  Hyatt Brand Portfolio Over 395 hotels worldwide In over 49 countries HYATT HYATI- PARK HYATT" ANDAZ GRAND HYATT HYATT PLACE SUMMERFIELD REGENCY SUITES GRAND PARK HYATT* HAART T A N CIA Z. HOT E I S REGENC HO T I I S HYATT HYATT O SUMMERFIELD PLACE SUITES 25 hotels 2 hotels 37 hotels 157 hotels 144 hotels 30 hotels (5 in N.A.) (11 in N.A.) (101 in N.A.) 4,908 rooms 524 rooms 21,719 rooms 70,381 rooms 18,129 rooms 4,084 rooms Worldwide Worldwide Worldwide Worldwide North America North America distribution distribution distribution distribution Luxury Boutique Full Service Full Service Select Service Extended Stay • kIYAZT K.Y.A.TJ • PARK HYATT* ANd 7. • HYAT T 19 EFTA00607998  GRAND HY. Confident, Magnetic, Striking • 37 Hotels, 21 Countries, 6 Continents • Target Customer - The Urban Extrovert • Competitive Set - Conrad, Fairmont, InterContinental, JW Marriott, Shangri-La, W Hotels s:; PARK HYATT• AN dA Z. H;11;LIT HYATT 20 EFTA00607999  GRAND HYATT LOCATIONS Dubai DFW Alr GRAND H A-LT V • Average Hotel Size — 587 rooms • New Development from 350-750 rooms • "A" Destinations in "A" Locations • Urban, Resort, In Terminal Airport ac.1 PARK HYATT* ANdAZ. HP, II I,. HYAT T HYATT 21 VILA". EFTA00608000 Minimum of two restaurants Both lobby lounge and bar Expansive meeting facilities Dedicated business center EFTA00608001  GRAND HYATT GUESTROOMS • 380 to 400 square feet Guestrooms • 4 Fixture Baths • Grand Club Lounge PARK HYATT. A Nd\Z. a°. HYATT EANTT HY 23 EFTA00608002  GRAND HYATT PIPELINE Grand Hyatt Hotels under construction Guangzhou, PRC 375 rooms 2008 (O) San Antonio, TX, USA 1,003 rooms 2008 (O) Shenzen, PRC 491 rooms 2009 (O) Macau, Hong Kong 791 rooms 2009 (O) Doha, Qatar 340 rooms 2009 (O) Chengdu, China 450 rooms 2012 Beirut, Lebanon 348 rooms 2012 Moscow, Russia 362 rooms 2014 GRAND HYATT SAN ANTONIO PARK HYATT• AN dA Z. nOt HYATT 24 ca EFTA00608003  H Y-1,^‘TT R EGE NCY H 0 Innovative, Dependable, Responsive • 157 Hotels, 35 Countries, 6 Continents • Target — From professional managers to department heads, convention groups; busy individuals who want to be productive and revitalized in a responsive, fully-equipped, convenient environment • Positioning — Contemporary design and efficient business services to meet the needs of business / leisure travelers and conventions • Competitive Set — Hilton, Marriott, Renaissance, Sheraton, Westin PARK HYATT. AN d Z. H,X1;1I T EAT 25 EFTA00608004  Hyatt Regency Locations To! 4414 . .4, • • —us t Huntington Beach • Hotel Size — More than 200 rooms H Y/\&T R EGE NCY • "A" Destinations in "A" or "B" Locations HOT E L S "B" Destinations in "A" Locations • Urban, Resort, Airport, Suburban, Convention 22 PARK HYATT• ANdAZ. FIXAT 1.0 .1 1 1 S HYATT HYATT 26 SUITES." EFTA00608005  Hyatt Regency Public Spaces • Minimum of one, 3-meal restaurant • Lobby lounge and Coffee Outlet • Ballroom and Meeting space based upon market demand • Complete Business Center Services • Minimum 1,400 sf fitness center PARK HYATT. A N dA Z. HYATT HYATT 27 gums" EFTA00608006 Hyatt Regency Guestrooms • 350 to 375 square foot Guestrooms • 3 or 4 Fixture Baths • Optional Regency Club Lounge Ancinz. XX4?..?... 28 EFTA00608007  Hyatt Regency Pipeline Hyatt Regency Hotels Under Development Port of Spain, Trinidad 428 2008 (O) Richardson, Texas, USA 342 2008 (O) St. Louis, Missouri, USA 910 2008 (O) Valencia, California, USA 244 2008 (O) Seattle, Washington, USA 346 2009 (O) Sha Tin, Hong Kong, PRC 567 2009 (O) Toronto, Canada 385 2009 (O) Yekaterinburg, Russia 301 2009 (O) Dushanbe, Tajikstan 220 2009 (O) HYATT REGENCY TRINIDAD Toronto, Canada 394 2009 (O) Tsim Sha Tsui, Hong Kong 381 2009 (O) Clearwater Beach, Florida, USA 250 2009 Oubaai, South Africa 132 2009 Curacao, Netherlands Antilles 350 2010 Pune, India 298 2010 Abu Dhabi, United Arab Emirates 200 2010 Dusseldorf, Germany 303 2010 Danang, Vietnam 351 2011 Lisbon, Portugal 88 2011 Lahore, Pakistan 298 2011 Suzhou, PRC 353 2012 HYATT REGENCY SHA TIN (HONG KONG) PARK HYATT. ANdA t t • HYATT HYATT 29 " ."rule'st" EFTA00608008  Hyatt Centralized Services 62°/o of reservations were delivered through Hyatt's centralized channels at $201 ADR (2008) TOTAL RESERVATIONS ADR Call Centers 13% $206 Global Distribution Systems 13% $237 Hyatt.com 10% $219 External Websites 13% $157 Remote Call Forwarding 13% $208 Total Centralized Channels 62% $201 Hotel Direct 38% $197 Source: Hyatt Global Reservations Center It_ AIT PARK HYATT• AN dA Z. HYATT 111 HYATT 30 EFTA00608009  Customer Contact Centers 1 3% of reservations were delivered through Hyatt's call centers at a $206 ADR (2008). Hyatt's eight (8) worldwide call centers provide global. toll-free phone service 24/7 in 28 languages. With 900 employees worldwide the centers handled nine 9) million calls and delivered $1.7 billion in revenue in 2008. Source: Hyatt Global Reservations Center PARK HYATT* ANdnz. H.-)46,T,T 31 .441:14 EFTA00608010  Thoughtful Growth Hyatt - Number of Hotels & Rooms Hotels Rooms Hyatt believes in "thoughtful North America 287 83,013 growth" — we avoid excessive multi- Europe & Middle East 38 10,712 unit development within a given market that serves to dilute the Latin America & Caribbean 9 2,703 performance of individual hotels. Asia Pacific 56 21,667 Total 390 118,095 Park Hyatt 24 4,766 Andaz 2 524 Grand Hyatt 34 20,077 Hyatt Regency 158 70,720 Hyatt Place 137 17,218 Hyatt Summerfield Suites 30 4,084 Other 5 706 Source: Hyatt Corporation company reports. PARK HYATT. A N dA Z. KY-14V IIPT C 1 I. n kY. is HYATT 161 HYATT 32 "'"arr=" EFTA00608011  Thoughtful Growth Careful market planning avoids overdevelopment and dilution of the performance of individual hotels. Our relative strength in the area of group meetings and conventions serves to help buffer transient demand cyclicality. 2008 2007 % Change OCC ADR RevPAR OCC ADR RevPAR OCC ADR RevPAR Hyatt' 72.4% $177.46 $128.48 73.1% $176.70 $129.18 -0.7% 0.4% -0.5% Marriott2 68.1% $162.07 $110.38 70.9% $160.10 $113.56 -2.3% 1.2% -2.2% Starwood3 68.8% $172.70 $118.89 71.2% $170.77 $121.58 -2.4% 1.1% -2.3% Hilton4 70.7% $161.13 $113.92 72.7% $157.56 $114.55 -2.8% 2.3% -0.5% 1. Composite North American full service hotels: Hyatt Corporation company reports. 2. Composite North American full service hotels Marriott Hotels & Resorts and Renaissance: 2008 10.K. 3. System wide North America Westin & Sheraton branded hotels; 4. Includes mature full service Hilton hotels only; 2009 FDD. PARK HYATT* AN dA Z. HX6 1...T HYAT T HYAT T 33 EFTA00608012 Hyatt Gold Passport Overview H YAT T GOLD PAS S P R Tr' PARK HYATT• 11.-YATJ °E) 34 ANdAZ. Hr riwci EFTA00608013  Global Loyalty Program Overview • Almost 10 million members worldwide • 2 million active in last 24 months —Active membership base has been increasing by over 7% annually —1,052,814 members in the surrounding area of the Mohegan Sun • Represents 23% of Hyatt's overall room nights and gross revenue • Over 79% of members reside in North America —ASPAC 12%, EAME 8%, Latin America 1% PARK HYATT• A Nd , HRT 35 All Confidential Information discussed in this ',lamina shall be deemed Confidential Information as defined in the Franchise Aldermen,. EFTA00608014  Value of Membership • Gold — 1.6 million actives ,ridiorPd.141 • Average annual revenue per member = $900 .10•••• SAMPLL • Platinum — 5 stays or 15 nights — 240,000 members • Average annual revenue per member = $6,000 uomm O. PPIPPI.P. • Diamond — 25 stays or 50 nights — 31,000 members • Average annual revenue per member = $16,000 CI POLO • ....... • dald0111.401 - ..IMIPPIP P. PAPIPLE • Members spend 25% more on each stay than non-members • Platinum and Diamond (tier) members represent 13% of the active membership base but account for 31% of overall Hyatt Gold Passport revenue PARK HYATT• ANdAZ. HYATT 36 All Confidential Information discussed In this meeting shall be deemed Confidential Information as defined in the Franchise Aareernent. EFTA00608015  Membership Benefits By Tier • All members — Receive 5 points for every eligible dollar spent — Redeem points for free nights with no blackout, room upgrades and miles — Welcome card upon check-in with a GP dedicated in-house service line • Platinum — same benefits as Gold plus: — Best room available within the category booked — Guaranteed bed type reserved at check-in — Complimentary Internet access — Expedite check-in at a dedicated area for elite members — 15% point bonus • Diamond — same benefits as Platinum plus: — Best room available including Regency CIubTM or Grand CIubTM rooms — Access to Regency Club lounge or complimentary breakfast daily — Suite upgrade four times annually on paid room nights — Special welcome point bonus or food and beverage amenity — 30% point bonus HYET PARK HYATT* AN dA Z. HYATT HYATT 37 All Confidential Information discussed in this meetina shall be deemed Confidential Information as defined in the Franchise Aareement. EFTA00608016 Hyatt Gold Passport vs. Competition Attribute Hyatt Starwood Marriott Hilton Spend to earn a "base level" free night $1,000 $1,000 $800 $700 Spend to earn an "aspirational" free $3,000-$3,600 $6,000—$10,000 $2,800-$7,800 $1,600-$5,300 night No No No No Blackout dates No No No No Capacity controls Yes No No No Free internet for elite members* Guaranteed room availability 48 hours 72 hours 48 hours 48 hours — Top tier elite 72 hours none none none — Mid tier elite Room upgrade for elite members Yes Yes Yes No Suite upgrades for top elite members at Yes No No No time of reservation Bonus points for elite members 15-30% 50% 20-50% 15-50% Expedited check-in for elite members Yes Yes Yes Yes Bed type guarantee for elite members Yes No Yes No 4vi PT, PARK HYAT T• HAAR? te Ei'l 38 ANdAZ. HYATT HYATT PLACt ... 'W.••••to IVES' All Confidential Information discussed in this meetina shall be deemed Confiden Jai Information as defined In the Franchise Aareement. EFTA00608017  Marketing Tools • Hyatt Gold Passport promotes, on average, three annual global promotions to drive incremental transient business — Communications and offer funded by program • Leverage airline partners on a quarterly basis to promote mileage offers to drive awareness and transient business to Hyatt — Communications and offer funded by program • Complimentary communication vehicles to promote hotel — Monthly E-summary to 1.3 million members — Goldpassport.com special offers and targeted offers — Access to Gold Passport database for Direct Mail and E-mail • Hotel funds DM and E-mail communication and offer liability PARK HYATT• AN dA Z. F T 4. 39 T'l'LT EFTA00608018  Hyatt Gold Passport Overview Hyatt plays well above it's weight with respect to unaided brand awareness and guest loyalty. Hyatt Gold Passport is second only to Starwood in the number of affinity program members relative to system size. Total Per Hotels Membership Hotel Hyatt Gold Passport 390 9,000,000 23,077 Marriott Rewards 3,178 30,000,000 9,440 Starwood Preferred Guest 942 47,000,000 49,894 Hilton Honors 3,200 25,000,000 7,813 Source: Company websites and brochures. HYET PARK HYATT• A N dA Z. FY?6ZT HYATT 40 EFTA00608019