📄 Extracted Text (1,447 words)
EFTA01092081
•Team
•Background & Problem
Agenda
•Solution
•Market
•Direction
•Financials & Summary
EFTA01092082
ChartWorks: Management Team
• Michael Zalis MD: founder, chairman of MAB, board
member
• Associate Professor, HMS, Interventional Radiology
MGH
• Director QPID Informatics MGH
• BA: Biophysics, U. Penn; MD: U. Virginia; Visiting
Prof, Stanford
• Mitchell Harris PhD: founder, chief scientist
• Chief Architect, QPID Informatics MGH
• BA: CS, Cornell; PhD: CS, U. Illinois, Champagne-
Urbana
• TBH:
• CFO
• VP Engineering
• VP Sales
EFTA01092083
Background & Market Opportunity
• Electronic Record (EHR): 1st Wave Digital
Infrastructure
• Key element: the health record data silo
• ACO model: promotes efficiency & quality as revenue
drivers
EFTA01092084
Background & Market Opportunity
• But for EHR users, hard to find "What I need to know
now"
• Problems with EHR systems:
• Primitive search
• Passive data
• Difficult navigation
• Leads to:
• Underutilization of information
• Error and inefficiency
EFTA01092085
Background & Market Opportunity
Clinicians seek:
•Better integration of
information into work
How?
•programmable,
conceptual search
•automation &
awareness
•improved navigation
EFTA01092086
ChartWorks Solution: QPID
• Enterprise health intelligence platform
• Decision support software for exception handling & screening
• Trainable based on input from user base
• Suite of department-specific configurations
• Consists of:
• EHR search engine, scalable library of HIPAA-compliant concept
queries
• programming system for app development
• Anonymous capture of user activity stimulated by information
presentation
• What distinguishes QPID:
• 'in the trench' clinical focus; configurable information retrieval; ease of
integration into workflow
• Business Model: initially software product; will evolve to data product
• Software product decreases cost and improves revenue for
customer
• Data capture valuable for benchmarking, L
~.,,preve,,,ei.t
• customers: hospitals and affiliated group practices (ACO's)
EFTA01092087
0
EFTA01092088
TR
ChartWorks Solution: QPID
Key Features:
Record + information retrieval
users' by concept Improve
Sq'OrrAted associations. quality,
tap entire triR
MatAfic revenue, &
9' (from notes to
search efficiency of
codes)
care
`No-click' dramatically
navigatio 9 improve utility of
0 n EHR
EFTA01092089
ChartWorks Solution: QPID
Testimonial:
"I've died and gone to QPID heaven.
serious...can I share this with my colleagues?"
C. Kotton MD, ID attending, MGH
"I consider QPID to be the Google of the
EHR"
J. Noga, CIO Partners Healthcare Inc.
0
+ dramatically
improve utility of
EHR
EFTA01092090
• Focus is clinical: workflow improvement, risk reduction
• Emergency: PMH overview for "don't miss" issues & meds
• Gastroenterology: Pre-procedure screening
• Anesthesia: O.R. and pre-sedation management
• Imaging: MRI safety, utilization management, procedure in-
take
• Additional Benefits: administrative efficiency & revenue gain
• Coding optimization
• Global QA/QI: palliative care, Imaging utilization, PQRI, MU
• QPIDTM data capture:
• Saved queries reflect what clinicians are thinking
• Action buttons on applications capture activity that reflects
• Value of information to user & patte
EFTA01092091
-rf
ChartWorks QPID t : ROI
• Clinical
• Palliative care: 3X screening MGH; $750K new revenue
2009
• Interventional Radiology MGH: 8X reduction in-take
time
• Imaging Utilization: 5% decrease un-necessary CT /
MRI
• Diabetes Management, MGH: 93+% accuracy; all MGH
OR's
• ED: 80-100+% PPV for PMH summaries; all ED
patients
• Administrative
• Coding optimization: 165% increase claim processing;
decrease claims receivable
• PQRS: 1st Q 2011: $200K revenu ,
• Data
• GI: 50% benchmark engagement; 10 practice
modification
EFTA01092092
IT or : *origin
• Conceived in 2005, launched 2007 at MGH
• With partner, Mitchell Harris PhD
• Funded internally
• Grown virally, used by clinicians and administrators
• —40% engagement MGH, with version 1 product
• 2M clinical search requests per month
• 6,000 patients touched per day
• Generating revenue: —$300K FY 2011
• Strong financial commitment
• MGH admin: $ 2M investment over 3 years
EFTA01092093
ChartWorks
Testimonial:
"QPID is AWESOME"
B. Monash MD, chief resident, med-peds
"I'm ready to buy the whole [QPID] car"
E. Mort MD, MGH Center for Quality and
Safety
c' "You all are clearly ahead on this"
D J. Halamka, CIO HMS / BIDMC
+ dramatically
improve utility of
EHR
EFTA01092094
ChartWorks: Market
• Customer Categories by size:
• Integrated Delivery Networks (IDN's):
• Large hospitals (300+)
• Community based hospital
• Affiliated large group practice
• Identify initial customer targets based on:
• Size (clinical volume)
• Degree of EHR implementation
• Similarity of EHR platform
• Five key clinical expansion areas within customer
base:
• Imaging, GI, Emergency, Oncology, Cardiology
+ dramatically
improve utility of
EHR
EFTA01092095
ChartWorks: Go-to-Market
• Sales Approach
• Direct Sale
• Clinical Focus (CMO, department heads)
• Regional approach
• Initial Business Development
• Partnerships with EHR vendors
• Value to ChartWorks: qualified lead generation
• Value to partner: enhances customer experience
• ChartWorks complements existing data silos
& software
• Allscripts, Athena, Cerner, eClinical. Epic and
Meditech
EFTA01092096
ChartWorks: Competition
• EHR vendors
• Allscripts, Cerner, GE Medical, IBM, Meditech,
McKesson, eClinicalWorks, Epic, and Eclipsys
• Consumer Search Application
• Autonomy, Microsoft
• Direct Competitors
• Healthcare Informatics companies
• MedVentive, Zynx Health, Apixio
• Share of wallet
I
EFTA01092097
EFTA01092098
These are features that 2011 2012
were added in 2010
Features virtualization complete coding. In. deploy online authoring
complete indexing, patient medicine. system
database upgrades cardiology. Radiology
produce products Al support for
GI. IR. Emergency
improved search
products complete 'Consult Hub' accuracy
product roll-out trust and user-
coding optimization rating system for
product technical updates: modules
autosuggest and spell
check: UI improvements
throughout product line
complete MU application
write back to silo
EFTA01092099
VATRis s: onger erm
• Evolve from SaaS software to Contributed Data
Model
• Initially sell: software to improve efficiency &
revenue
• Move to: capturing data for benchmarking,
efficiency and quality improvement
• Use cloud infrastructure to permit aggregation of
data capture and benchmarking across sites
• Analytics & search insights become valuable to
customers
• Substrate for customer CQI
• Works with ACO model: improv
efficiency
• Analytics product may attract advertiser interest
EFTA01092100
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• Products: Base installation; focus on clinical products for each
customer type; add-on dep't-specific clinical applications over time
• Pricing: SaaS pricing for each customer and for each product
type
EFTA01092101
Initial
Install
Add-on
Apps
Charl."'orks
EFTA01092102
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EFTA01092104
ChartWorks: Proposal
• Series A raise: $4.5 million
• Build out senior management team
• Continue product road map
• Commercial product launch
• Hire initial sales executives & team
• The exit:
• EHR partner
• Healthcare-focused software/consulting vendor
(IBM)
• Healthcare information exchange vendor
(Microsoft)
EFTA01092105
• Michael Zalis MD
• email:
• Tel:
EFTA01092106
ℹ️ Document Details
SHA-256
aef31f8b9461587219e27569e7fa50ddd9653a4fb5d7e6a73d3b803ef922a94f
Bates Number
EFTA01092081
Dataset
DataSet-9
Document Type
document
Pages
26
Comments 0